As the Creative and Planning Director at Do Brasil Live Mkt, I lead a talented team of professionals in various aspects of live marketing, including brand activations, corporate, cultural, and large-scale events. My responsibilities encompass setting creative strategies and planning innovative and impactful advertising campaigns for our clients. With leadership skills and strategic thinking, I always seek synergy between different areas of the agency to leverage results and raise the quality standard. Furthermore, I apply my knowledge in Artificial Intelligence to enhance processes and develop technological solutions that drive the success of our projects in the market.

As a Brand Strategist at Tauá Resorts Network, I was responsible for developing and implementing effective brand strategies, aligned with business objectives and the company's identity. I worked closely with cross-functional teams to create and execute marketing campaigns, identify growth opportunities, and strengthen the brand's presence in the market. My analytical and creative skills were instrumental in winning the Adrian Awards in the Crisis Communications / Management category, demonstrating my commitment to delivering exceptional results and overcoming challenges.

As a Creative Planner at Lápis Raro, one of the most awarded communication agencies in Minas Gerais, I was responsible for developing brand strategies and advertising campaigns for high-profile clients such as UNIMED, CBMM, AMBEV, Drogaria Araujo, and FIEMG. My role included analyzing market trends, identifying opportunities, planning and implementing creative and innovative solutions. Working closely with cross-functional teams, I ensured brand message consistency, strengthened its presence in the market, and generated positive results for our clients.

Throughout my legal career, I have worked in various areas of Law, such as civil, corporate, family, succession, tax, bankruptcy, public, and administrative law, showcasing my multidisciplinary capacity and ability to solve complex problems. My experience includes serving as a legal advisor to Justices at the Court of Justice of Minas Gerais and the Attorney General's Office of the Municipality of Belo Horizonte, where I prepared technical opinions on public works bidding processes. My curiosity and dedication have led me to deepen my knowledge in multiple areas, always seeking efficient and innovative solutions to tackle legal challenges.

During my tenure as an undergraduate researcher at the Law School, I focused on the study of bankruptcy crimes, specifically analyzing the topic "Preference Bankruptcy and the State of Necessity." This research required in-depth investigation skills, critical analysis, and interpretation of laws and jurisprudence. Additionally, I developed academic writing skills, synthesis, and argumentation, culminating in the publication of an article on the subject studied. My experience as a researcher enhanced my ability to deal with complex legal issues and provided me with a solid foundation to tackle challenges in the field of Law.

As a Media Manager at Impacto Comunicação, I worked with prominent clients such as MRV Engenharia, LOG CP, and Banco Inter. My responsibilities included planning, developing, and executing efficient and innovative media strategies, ensuring budget optimization and maximization of reach and engagement for target audiences. I collaborated with cross-functional teams, coordinating efforts between creative, production, and results analysis to achieve clients' communication goals. My experience as a Media Manager strengthened my analytical abilities, negotiation skills, and knowledge of the advertising market.

During my internship at Office Depot in San Jose, California, I had the opportunity to enhance my communication and organization skills in an international work environment. I was responsible for planning and organizing product delivery routes, ensuring logistical efficiency and customer satisfaction. In addition, I worked in customer relations, providing high-quality service and addressing any issues that arose. This international experience allowed me to develop intercultural skills and broaden my market perspective.