I’m a Brazilian copywriter and creative lead passionate about creativity, strategy and technology. I have a Bachelor’s degree in Advertising and a Digital Marketing Specialization. I started my career as a copywriter working in several branding, advertising and digital agencies until 2015, when I was invited to manage a creative team, leading a 30-people multidisciplinary group. After leaving this role, I started as a senior copywriter at Geometry, an award-winning brand activation agency. Since Geometry is a WPP company, I often used to work globally in partnership with other group companies and I also had the opportunity to be part of Geometry’s team in New York City. There, I worked with the Team Unilever Shopper (TUS) and with the multicultural team as well.Back to Brazil, I was invited to join DAVID creative team working for Coca-Cola at its Digital Transformation Division. Then, as creative director, I was part of a WPP Team in an Ogilvy customized business unit that was designed to provide special solutions combining strategy and creativity. Later, I worked as a Creative Director for Ogilvy and also as a Regional Creative Director for a global WPP Team (S-38). Nowadays, I work as Head of Creative at Paim United Creators.In the course of over 19 years, I have worked for world-class brands like Coca-Cola, Unilever, Santander, SC Johnson, Diageo and Kimberly-Clark. As a creative supervisor and creative copywriter, my work has been recognized in some national and international festivals such as One Show, D&AD, The FWA, Facebook Awards, Wave Festival, El Ojo, FIAP, MMA Smarties, Best Ads on TV and LA Excellence Awards among others. I was born in Uruguaiana, a border city between Brazil and Argentina.