Responsible for implementing and developing a 360 view of the Disney portfolio for the advertising sales area (DASP - Disney Advertising Sales & Partnerships), leading teams in the areas of strategic planning, creative brands solutions and promotions, across all the company's business units (TV, Digital, Theatrical, Licensing, Live Events), working with the most beloved brands in the world - Disney, Marvel, Star Wars, Pixar, ESPN, Nat Geo, Fox.

Supporting company's high leadership with strategic information, market intelligence, implementation of KPIs and establishment of processes and sales models;Identify and implement new business strategies;Strategic process mapping and review to identify opportunities to maximize revenue;Implement and monitor action plans aligned with the organization's BSC and business areas;Creation of dashboards and performance indicators to achieve the company's strategic goals

Identify investment growth opportunities by analyzing key factors that influence the sale, such as: economic environment, competition behavior, consumption trends.Define price and negotiation policy.Manage and optimize inventory.Develop commercial strategy of different products of the company, from linear channels (Fox, Fox Sports, FX, Fox Life, Nat Geo and Nat Geo Kids), digital platforms (Fox Play, Fox app) and print media (Nat Geo Magazine)Support in the definition of annual sales budget, as well as its maintenance and scheduling.Development of investment trend analysis for the distribution of commercial portfolios.Coordinate and support media planners in the preparation of commercial proposals and analysis.Provide information and analysis of the local market for the Pan Regional team.Generate monthly sales projection.Support the different areas that provide service to the commercial department.

Managing the Research Department in Brazil, with analysis of product performance and generating insights for the Programming Department, focusing on audience leadership in the Pay TV market;Contributing with the Latam Research department in the development of reports and improvements in processes;Work strategically on the programming of channels Fox, FX, Nat Geo and Fox Life enabling audience growth and increasing commercial revenue;Develop projects (content and programming) aligned with audience and commercial goals of the Organization;Adjustments and definition of formats (Programming and Commercial);On Air Promotion Planning;Request and follow-up of product launches campaigns;Definition and application of strategies for the commercial and promotion inventory.Work seamlessly with the Ad Sales, Affiliate, Marketing, On-Air andLog departments.

Coordination of the Business Planning department in Ad Sales. - Responsible for implementation and development of Fox Sports Brazil business strategy and support the strategy of the other channels of the Fox Group - Structuring commercial projects such as the 2014 World Cup and Football Championships. - Analysis of the advertising market and the medium Pay TV, aiming the profitability of FOX channels. - Integration between the areas of programming, Commercial Operations, Marketing and Creative Formats to develop business opportunities. - Daily engagement with international FOX Offices (LATAM, USA, Europe) for aligning strategies and developing business proposals.

Responsible for develop business plans of Globosat Channels with the aim of selling media for the advertising market. Since January/2012 as a Senior Analyst, working with SporTV (biggest Sports Channel in Brazil) in large projects such as the London 2012 Olympics, World Cup, Soccer, UFC. Responsible for quantitative and qualitative studies of commercial products with softwares IBOPE and MARPLAN, as well as strategic studies on advertising spending and the Pay TV market. Negotiation of new opportunities with Globosat channels, having direct experience with Multishow Telecine Network, Universal Channel, Channel Brazil and HD channels.

Responsible for analysis of marketing research, prepare promotional material, organizing information on customers and suppliers, sales planning.

Activities such as internal marketing, direct marketing, planning campaigns, events, Graphic Designer. Working daily with software such as Photoshop, Flash, Corel Draw, Dream Weaver, Fire Works, and marketing tools.