Felipe Gouvea Email & Phone Number

San Bruno, Ca, Us

San Bruno, Ca, Us

Lead PMM for youth (Kids, Teens and Parents) products globally. Oversaw the launch of a suite of youth products including supervised experiences for teens on YouTube.

San Bruno, Ca, Us

Lead PMM on misinformation and media literacy globally. Owned insights, positioning and strategy for YouTube's global digital citizenship campaign "Hit Pause."

Mountain View, Ca, Us

Owned the global marketing strategy for Free Facebook app in emerging countries. Oversaw user segmentation and campaign strategy for launches and renewals that drove +xxM incremental growth/year.

Built Facebook Connectivity's brand foundations (including architecture, attribution principles, portfolio organization and messaging), go-to-market plan and content strategy.

Mountain View, California, Us

Owned the product marketing strategy for first time users of QuickBooks Online Accountant, conducting extensive customer research and A/B testing to develop/optimize onboarding journey for different accountant user segments.

Mountain View, California, Us

Launched the QuickBooks Online Accountant app store and owned the marketing strategy for accountant-initiated app connections.

Evanston, Illinois, Us

Focus: Technology & Marketing• VP of Kellogg Tech Club - Tech Talks• Director of Kellogg Tech Club - Careers

Mountain View, California, Us

Conducted in depth keyword and CTR analyses (seoClarity, Google AdWords and Google Analytics) to produce 12 ranked product feature pages.

Br

Lead outsourced engineering team through software development, customization, testing and implementation, and provided training to over 300 users of visual management and workflow software• Promoted strategic innovation by implementing and rolling out the first company-wide visual management software, which centralized company-wide results for the first time• Negotiated with cross-functional departments for the implementation of the first company-wide workflow software, beating expected deadline for transforming 10 key processes into trackable workflows• Improved departmental software adoption by leading methodology and software training, developing action plans and broadcasting adoption rankings• Delivered strategic priority matrices and action plans for c-level executives and introduced monthly performance reviews into management agenda

Br

Lead casual-leasing project, augmenting client base through the use of in-home developed kiosks.

Br

• Managed Brazil’s most profitable region comprised of over 200 subleased commercial units across 16 stores• Entrusted with end-to-end ownership over entire commercial process, contributing additional revenue• Conducted market research and analysis in order to augment revenues through contract renovations in 4 different counties, resulting in the greatest renovation spread amongst agents nation wide

São Paulo, Sp, Br

Rotated through three divisions over 18 months gaining experience in sales, operations and imports business units.

Melbourne, Victoria, Au

Participated in the development of the Rio 2016 Olympic urban projects roadshow, mapping tech/telecom partners for the Porto Maravilha, port renovation initiative.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, International Relations And Affairs

High School, International Baccalaureate, American Diploma And Brazilian Diploma

Education record