Luis Felipe Granella Eyzaguirre Email & Phone Number

Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España

Manteniendo un excepcional estándar de calidad en cada renovación, un firme compromiso con los tiempos de entrega y una operación altamente eficiente, nos distinguimos en el sector. Aspiramos a elevar la calidad de vida en los espacios de nuestros clientes y aumentar el valor de sus propiedades, con proyectos diseñados tanto para propietarios como para inversores. Nuestro liderazgo en el mercado de reformas en España se basa en la aplicación de tecnología avanzada en cada etapa del proceso y en métodos de alta eficiencia, impulsando así la modernización e innovación del sector inmobiliario.

Chile

Development of Commercial Strategy: Creation and launch of a new brand of household cleaning products and machines, increasing market presence. International Partnerships: Establish strategic partnerships with factories in China, achieving significant cost reduction and improved communication. Logistics Optimization: Implemented an advanced storage and inventory control system, outsourcing logistics to improve control and reduce delivery times. Customer Service: Created a support and technical service channel, improving communication with customers and resolving issues efficiently. Digital Marketing: Ran effective online marketing campaigns on Google, Facebook, Instagram, YouTube, and mailing along with SEO and SEM improvements, resulting in increased web traffic and conversions. E-commerce improvement: Optimized the website to facilitate purchases, increasing monthly sales by 12%. Commercial Negotiations: Managed contacts and negotiation of prices with stores and sales platforms in Chile, expanding brand awareness. Sales Growth: Increased leads in e-commerce channel by 45% through targeted and personalized campaigns. Financial Results: Increased sales from CLP$120 million in the first year to CLP$400 million in the second, achieving 233% year-over-year growth through effective marketing strategies, key partnerships, and user experience improvements.

Gran Santiago, Región Metropolitana De Santiago, Chile

Operational Optimization: Planned and implemented operational programs in the school, achieving: 30% reduction in material delivery times. Significant decrease in delinquency among proxies. Improved project implementation. Increased staff optimism and happiness, resulting in greater work efficiency. Logistics Development: Established and develop of warehousing and logistics department, reducing costs and delivery times of materials by 30%. Internal Marketing: Development and Collaborating with external agencies in the planning and execution of internal campaigns to enhance brand image. Infrastructure Improvements: Collaborated in planning and executing infrastructure improvements, including innovative ideas for recreation areas and improved signage. Interdepartmental Communication: Enhanced relationships and communication between departments by collaborating with human resources, facilitating better understanding and dynamism. Project Management: Contributed to the execution of construction, expansion and improvement projects, ensuring compliance with deadlines and objectives. Team Leadership: Supervised over 40 employees in maintenance and administration, improving job satisfaction and increasing team productivity.

Santiago, Chile

Innovation in Marketing and Commercial Strategy: Implemented a cutting-edge marketing strategy that included innovative market education for digital products, enhanced collaboration with agencies and private companies, and significantly contributed to the company's substantial growth in Chile. Sales Leadership: Trained and led the sales team, consistently exceeding sales goals and establishing IMS as a leader in digital product sales in the country. Alliance Development: Developed and directed the commercial strategy to position various brands, forging alliances with media agencies, institutions such as IAB and the Chilean Chamber of Electronic Commerce, and direct clients such as Subaru, Nestlé, L'Oreal, and CCU. Digital Platform Strategy: Planned and executed marketing campaigns on new digital platforms, humanizing advertising to improve customer understanding and acceptance. Market Education: Promoted market education for clients and agencies through events, talks and training sessions, increasing reputation and market share. Financial Results: Achieved sales of over USD 2,000,000 in the first year, demonstrating the effectiveness of the implemented strategies.

Santiago, Chile

Making websites profitable and generating money for those who want to be an affiliate. We incorporate great brands and manage that advertisers promote their products or services through our affiliates. We managed to carry out campaigns to get a large number of Fans on Facebook and Followers on Twitter. Great ability to manage high performance actions according to customer requirements. Successful campaigns were formalized delivering surprising results.

Santiago, Chile

Management of new businesses expanding the area to strategy and digital marketing.Direct work with Grupo Orange and sites like StarMedia.com, rincondelvago.com, enfemenino.com, marca.com, ebuddy.com,juegos.com, etc...delivering excellent performance in online advertising not only in CTR but in the quality of users.Search for excellence in strategic communication, going through all traditional media and strongly adding online media, thus delivering 360° communication.

Brasil

• Start of operations in Chile 2007 and Peru 2010.• Development of sales, marketing, customer service, affiliates and human resources departments for Chile and Peru with excellent results. • Strategic business planning for Chile and Peru, which allowed add new customers, generate top of mind and increase the number of users.• Integration of new sales channels for Chile, increasing sales by 50%.• Planning budgets for Chile, saving up to 35% in 2009 within improved internal structure.• Incorporation of more than 150 pymes in the first two years, surpassing the initial budget in more than 100%.• Structuring and implementation of free CRM to be used in LATAM in conjunction with BUSCAPÉ Argentina.• Effective promotion to customers through brochures, breakfasts and other events, which allowed a better e-commerce training and increase in their sales. Some pymes checked 150% more thanks to these efforts.• Alliances formation with IAB and Camara de Comercio de Santiago, generating sales Online advertising and contact with pymes which incorporated e-commerce into their business.• Production and development of media kit for advertising in Chile.• Implementation and lifting of the affiliate program for Chile compiling more than 90 affiliated in 4 months.• Distribution of customers database to the sales department.• Marketing campaigns online and offline with low-budget, increasing by 25% monthly traffic in 10% sales of our customers.• Complete statistical traffic analysis to the different portals.• Chairman of the Committee of e-commerce of the IAB. year 2007-2009.

• Start creating Sociedad Limitada• Create and manage work team• Marketing, product sales and services• Responsibility for success with new products• Creation of Wireless and Software division autobackup• Improved payment methods• Management of client portfolio• Creating customer service• Direct Customer Care• Management of current accounts• Developing human resources department and direct marketing

• Start up operations in Chile in partnership with MercadoLibre.com site Ebay.com• Home of e-commerce in Chile with online platform.• Search and contact with niches arising from specific products auction categories.• Integration of more than 150 pymes that publish their products.• Significant increase in sales for pymes under marketing management.• Transactions in Chile over U$ 1,000,000.• Coordinate meetings to guide users and businesses to create mercadolíderes, bulk,ratings, descriptions and product photos, etc ...

Diplomado, Formación Gerencial Internacional

Business Administration & Marketing, Administración De Empresas Mención Marketing

School