Felipe Korzenny, Ph.D. Email & Phone Number

Providing advisory and consulting services in marketing and Hispanic culture. Interested in board assignments.Professor Emeritus of Advertising and Integrated Marketing Communication, and Founder and Director Emeritus of the Center for Hispanic Marketing Communication at Florida State University. Currently independently consults with major US corporations on their Hispanic marketing strategies, and speaks to them about approaches to better connect with Hispanic Consumers.He was President and CEO of Hispanic & Asian Marketing Communication Research until 1999. Then merged H&AMCR with Cheskin, and was affiliated with that company as Senior Consultant until 2007. He is particularly well known in industry for the consumer experience insights he has helped generate to position successful products in the US Hispanic market and in Latin America. The experience Dr. Felipe Korzenny includes: Food and beverage, finance/banking/credit/insurance, telecommunications, digital technology, entertainment, media, social services, health, education, automotive, and real estate. A social scientist by training, Felipe has a critical academic perspective combined with a strong business practice. Dr. Korzenny holds an M.A. and a Ph.D. from Michigan State University in Communication Research, where he was also a faculty member, and later was member of the faculty of San Francisco State University. He has published six books and almost a hundred research publications dealing with communication and culture. Published in 2005 the seminal book: Hispanic Marketing: A Cultural Perspective. A second expanded and highly revised edition was published under the title "Hispanic marketing: Connecting with the New Latino Consumer"​ in 2011. See below for his full resume.Specialties: Hispanic Marketing, Research & Consulting. Account Planning. Multicultural Marketing. Cultural Marketing. Hispanic Market Research,

Listed skills include Integrated Marketing, Market Research, Customer Insight, Marketing Communications, and 45 others.