Bachelor in Communication and Multimedia at PUC-SP and in Journalism at ECA/USP, I worked with corporate communication, internal communication and since 2008 with production of journalistic content, working at Folha, Escola do Futuro (USP), Techguru (technology site ) and Trivela from 2009 to 2023.I was responsible for managing Trivela independently, with the foundation of a new company to manage the brand and the website after the separation of F451, in 2017, alongside two partners. For six years, we managed Trivela both from the editorial point of view and in the administrative, financial, commercial and strategy areas. At the end of 2022, we carried out an M&A of Trivela with North Star Network, with the partners leaving the partnership, with bonus payments, and subsequent hiring to produce content and assist in the transition process with a new team. I am enthusiastic about content production, journalism and digital products. I believe that entrepreneurship is not a solution, but it can be a way to turn an idea into reality and produce content in a transparent and independent way. Throughout my career, I acquired new skills. I've always been interested in producing content and it's my area of expertise, but I learned how to manage the brand, manage the product and also manage projects. I believe that content producers can bring a different vision to management, which is a differentiator in relation to traditional management with a vision only of the business.