Felipe Locatelli Email & Phone Number

State Of Paraná, Brazil

Warsaw, Mazowieckie, Poland

Reports directly to VP New Ventures/Head of AI. I'm responsible for:* Co-building new AI-focused ventures, and products from an idea to initial scale,* Co-creating the concept, validating it, improving, and scaling cooperating with the rest of the cross-functional AI area team (developers, UX, business dev people) and the local team in Brazil (customer success, marketing),* Testing business ideas in real life, executing the experiments, both in digital/online product space, and business offering (ie entering new markets, testing new products for existing markets),* Talking to potential partners, customers, users + onboarding initial groups of them + gathering feedback from them,* Analysing product usage, customers feedback, and providing insights and ideas based on them,* Running experiments with AI/LLM tools and providing recommendations.

Curitiba, Paraná, Brazil

"I've led 4 cross-functional teams comprising Product, Design, Developers, and Data Scientists for our 6-product portfolio. Increased the portfolio from 1 to 6 products, overseeing a line of InHospital and OutHospital products powered by machine learning algorithms, analytics, NLU (Natural Language Understanding), and LLMs chatbots. I've always worked closely with my tech and data teams, blending customer pains with feasible technological wonders.Coordinated the development of front-end/back-end functionality in collaboration with the software architect, overseeing the creation of our new product architecture and database transition (from MongoDB to PostgreSQL), the implementation of our data lake, and the adoption of the FHIR protocol. These product lines contributed to the company's growth from 2 to 52 clients, including the 5 largest Brazilian hospitals, payers, laboratories, and pharmaceutical companies such as Merck, Bayer, Abbott, BD, and Pfizer.I've helped to direct Munai at a strategic level not only in Product but also in marketing, contributing to the attraction and conversion of 3 investment rounds."

Curitiba E Região, Brasil

- Responsible for the cross-functional team leadership of the Product Management, Marketing, and Customer Success/Customer Relationship Management (CRM) teams, leading more than 20 people.- Building the entire product roadmap, working closely with the sales team using agile and scrum methods with Jira software within the continuous innovation Framework (dual-track discovery and delivery), JTBD (jobs to be done) outcomes, user Experience (UX), creating product personas, OKRs etc.- From designing the initial wireframes, gathering UX feedback from users, researching competitors' features and UX, doing technical ideation with the technology team. - Seting key success metrics, measuring with product analytics tools like Amplitude and HotJar, generating actionable insights, and summarizing data findings.

Curitiba E Região, Brasil

Worked closely with the CEO on strategic planning, structuring the entire operation with agile methodology and problem-solving techniques.Assisted the development team in product discovery and strategic planning, monitoring and implementing processes and procedures in the organization through data analysis for product-led growth.I've led a 3-year project management with Nissan automaker using NLP (natural language processing) for lead generation and customer relationship management (CRM) serving and generating data on more than 100,000 Nissan customers.

Curitiba E Região, Brasil

Responsible for overseeing the planning, development, and execution of organization's Digital marketing Strategy and advertising initiatives. Reporting directly to the CEO, developing the business Strategy and the Marketing Strategy increasing product revenue creating the brand persona, storytelling, using market research, pricing, product marketing, UX / UI design, marketing communications, advertising and public relations.

Curitiba E Região, Brasil

Marketing and business Administration professorDisciplines:- Product Development- Marketing management- Strategic Leadership- Processes Management- Business Excellence- Business organization

Curitiba E Região, Brasil

MBA Professor in PROJECT MANAGEMENT & MARKETIGN - Disciplines: Introduction to Project Management, Retail and Services Management, Consumer Behavior.

Curitiba E Região, Brasil

R&D ManagerDevelopment of new markets.Development of new productsMarketing sector coordinatorDistribution ChannelsConsumer BehaviorAnalysis of the market and its trends based on VPD (value proposition design), product design, modeling and prototyping, pattern development, packaging development (physical and graphic). Developments by national and international suppliers, production monitoring, development of POS materials, photos, videos and promotional texts, registration on the website, development of the launch campaign, newsletters, monitoring of product results at the point of sale with storeowners and representatives .

Curitiba, Paraná, Brazil

Product designer, graphic designer.Research, analysis, design, modeling, prototyping of products for customers from the most diverse areas (agriculture, electronics, hygiene and beauty, automotive, chemical industry, plastic packaging industry) following the principles of DFMA (Design for manufacture and assembly).

Curitiba E Região, Brasil

Designer responsible for the development of graphic projects, packaging and institutional campaigns for companies such as Mate Leão (Coca Cola Company)

Curitiba E Região, Brasil

Development of animations for institutional videos, graphic arts, 3D modeling and animation.

Master'S Degree, Production Engineering And Systems - Rapid Prototyping

Bachelor'S Degree, Industrial And Product Design