Felipe Mafra Soares Email & Phone Number

West Jordan, Ut, Us

Bluffdale, Ut, Us

Overseeing performance marketing including paid search, paid social, SEO, display, and affiliates for DTC, including Amazon marketplace. Working closely with upper management (Directors and C-suite) to align digital marketing efforts with company strategy and financial goals.My responsibilities extend to collaborating closely with the eCommerce Director and external partners, managing site optimization testing, and staying updated on emerging digital marketing tactics. My data-driven approach focuses on driving traffic and sales growth on goalzero.com while maintaining a strong understanding of the customer journey and brand consistency. A lot of the focus is on enhancing customer experience and increasing conversion rates.

Salt Lake City, Utah, Us

- Oversaw $2M+ digital advertising expenditure with a record 124% increase in revenue for the leading anti-aging supplement in the US.- Responsible for the SEO (Search Engine Optimization on Google and Bing) project that increased revenue from the organic search channel by 515% comparing 2019 to 2020.- Plan, execute, and report all digital marketing campaigns: Paid Search/Merchant Centers, Paid Social (Facebook/Instagram), SEO, Display, Video, Native, and OTT.- Report and measure the performance of digital marketing campaigns against company goals (ROI/MER).- Plan, execute, measure a/b tests, experiments.- Work together with different stakeholders to build creatives, landing pages, better user experiences, and copy.- Identify industry and market trends and suggest regular recommendations.- Maintain consistent brand messaging on all platforms.- Help develop digital marketing strategies to lead customers to the website, nurture them, and help convert them into faithful customers..- Develop continual market analysis and optimization of the plan to meet key performance indicators.-Maximize the impact of online campaigns by using a series of analytical tools and internal resources to ensure that the local campaigns are optimized to meet both individual and group goals.- Manage our various external vendors/agencies/partners on a daily basis.- Oversaw and managed internal resources, project management (development, creative, and copywriting teams) to prioritize business objectives through to execution.

Salt Lake City, Utah, Us

- Digital marketer focused in increasing traffic, engagement, revenue, and popularity for any business. Activities include SEO, PPC (Paid Search), Social Media, Blogging, Web Analytics and Email Marketing.- 2011: Managed to get 1/3 of Grupo Odontológico Carlos Teodorico's new patients to come from the internet with SEO + PPC campaigns. Before there were 0 (zero) patients coming from the web.- 2010: Created from the ground up the successful web project for Grupo Tomanik, a music group with 90% of lead generation coming from the internet. Still working with them in SEO, PPC and Social Media Marketing campaigns.- 2006: switched 90% of Jato D'Água's customer acquisition from folders (direct mail) to website leads with SEO tactics and strategies.

Bucuresti, Romania, Ro

- Developed and implemented the digital marketing strategies for Brazil and Portugal, including SEO, PPC (Paid Search), Social Media, Content & Influencer Marketing, and Display Media campaigns.- Ongoing monitoring and optimization of all digital marketing campaigns. Extensive analysis of customer data using Adobe Analytics and Tableau- 8 years running Paid Search campaigns and managing SEO, Content, and Influencer Marketing campaigns with third party agencies- Multiplied online sales by 17 times, comparing 2010 to 2018 results- 150%+ ROAS increase in Portugal SEM campaign achieved with careful and detailed optimizations and monitoring.- EN-PT translations of ad texts, landing pages, emails, products, documentations, website texts, and other materials.

Belo Horizonte, Minas Gerais, Br

- Managed digital marketing team with 2 developers, 1 SEO analyst, 1 paid search analyst, 5 web copywriters, 3 web designers, 1 video editor, 3 social media analysts and 3 account managers.- Daily management of more than 30 online marketing accounts including planning, website architecture and design, content writing and blogging planning, fast website creation using Wordpress, SEO projects, social media projects, Google Adwords (PPC), and email marketing campaigns. All focused on increasing traffic, buzz, conversions and audience engagement.- Responsible for overall work progress and technical performance of the projects, management and implementation of critical demands.- Controlled problem solving, conflicts and led the processes until final production.- For 6 months, worked with MIND owners and team, strategic planners and human resources team to upgrade the agency from a small online marketing agency to a marketing intelligence company.

Belo Horizonte, Minas Gerais, Br

- Developed and managed more than 60 SEO campaigns for small and medium businesses in Brazil.- Managed personalized SEO plans for every client, including keyword and competitor’s research, on-page and off-page SEO techniques, social media and local searches optimization and monthly reports. - Several successful cases with increased traffic, conversions and page 1 positions on Google Brazil for thousands of head and long tail keywords in different industries: automotive, clothing, sports, IT companies, law firms, virtual stores, printing, newspapers, construction, travel agencies, furniture, bookstores, asset management, restaurants, plastic surgery, colleges, schools, and others.

Doctor'S Degree, Business Administration

Executive Mba, Information Technology

Bachelor Of Science - Bs, Business Administration

Associate Of Science (As), Business Management