Felipe Málaga

Felipe Málaga Email and Phone Number

CEO of Smasac Laboratories | Co-founder of La Caleta Perú, Huella Verde @ Laboratorios Smasac
ate, lima, peru
Felipe Málaga's Location
Peru, Peru
About Felipe Málaga

CEO of Laboratorios Smasac, company engaged in providing manufacturing and product development services for mass consumption companies. Co-founder of Huella Verde Perú and La Caleta Group, Peruvian startup companies with over 5 years in the healthy food and gastronomic industry. My purpose is to convert these companies into points of reference within the industry through sustainable growth and by providing products and services with the highest standards of quality.During over 15 years of my professional experience, I have been able to dominate several key initiatives in developing businesses, such as managing strategic plans, projects, leading teams, promoting social responsibility and disseminating best practices. Currently, companies are facing the challenge to grow within highly volatile industries and have to strengthen their organization and implement continuous improvements, always focusing on their clients’ requirements by providing innovative services and products and implementing strategic plans that trigger growth in their business models.MBA from Bond University Queensland (Australia) and post-graduate degree in Strategic Innovation from Universidad del Pacífico; Bachelor’s degree in economy from Universidad de Lima (Peru).luisfelipe.malaga@smasac.com

Felipe Málaga's Current Company Details
Laboratorios Smasac

Laboratorios Smasac

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CEO of Smasac Laboratories | Co-founder of La Caleta Perú, Huella Verde
ate, lima, peru
Website:
smasac.com.pe
Employees:
89
Felipe Málaga Work Experience Details
  • Laboratorios Smasac
    Ceo
    Laboratorios Smasac Feb 2023 - Present
    Lima, Perú
    • Leading the strategic business planning and corporate governance for policies and practices related to the company’s structures and processes. Member of the Board. Responsible for five direct managements: Operation, Projects, Technical, Commercial, Administrative and Finance. Over 600 staff members.• Directing, developing and transforming team leaders, generating business sustainability in 2020. Historical sales records were made with S/13 million (2020) as a result of excellent… Show more • Leading the strategic business planning and corporate governance for policies and practices related to the company’s structures and processes. Member of the Board. Responsible for five direct managements: Operation, Projects, Technical, Commercial, Administrative and Finance. Over 600 staff members.• Directing, developing and transforming team leaders, generating business sustainability in 2020. Historical sales records were made with S/13 million (2020) as a result of excellent commercial synergy and supply, enabling a fill rate of over 90% with our clients.• Strengthening the company’s processes, realigning policies, objectives and business plans. Defining key operating gears in the company’s business structure, enabling an increase of almost 5% GM of the company. Show less
  • La Caleta - Pizzería Artesanal
    Co-Founder
    La Caleta - Pizzería Artesanal 2018 - Present
    Lima, Perú
    •Leading the company’s strategy to provide a vision that offers clients a product and service with high standards of quality with a modern and traditional concept by creating different experiences in our stores.• Leading business expansion opportunities, as well as organizing and training a team of leaders within the company, based on strategic plans. Additionally, successfully represented the company externally.• Collaborating with “Acción contra el Hambre”… Show more •Leading the company’s strategy to provide a vision that offers clients a product and service with high standards of quality with a modern and traditional concept by creating different experiences in our stores.• Leading business expansion opportunities, as well as organizing and training a team of leaders within the company, based on strategic plans. Additionally, successfully represented the company externally.• Collaborating with “Acción contra el Hambre” (@accioncontraelhambreperu) to fight malnutrition in children through constant promotional campaigns where a portion of sales were directed to this organization. Show less
  • Huella Verde Perú
    Co-Founder
    Huella Verde Perú Feb 2020 - Present
    Lima, Perú
    • Leading the company’s growth opportunities, mainly through the supply and development department. Aligning business decisions with strategic plans.• Positioning the brand in 20 local supermarkets nationwide such as Cencosud, Supermercados Peruanos and Tottus, that resulted in 50% of the sales channels. Additionally, positioning the brand as a leader in the industry where Huella Verde is now viewed as a quality brand.• Preparing digital communication strategies directed for… Show more • Leading the company’s growth opportunities, mainly through the supply and development department. Aligning business decisions with strategic plans.• Positioning the brand in 20 local supermarkets nationwide such as Cencosud, Supermercados Peruanos and Tottus, that resulted in 50% of the sales channels. Additionally, positioning the brand as a leader in the industry where Huella Verde is now viewed as a quality brand.• Preparing digital communication strategies directed for final consumers. Coordinating with transversal managements to develop campaigns such as “Action against hunger” (“Acción contra el hambre”) which not only provided recognition for the brand and sales growth, but also contributed to diminishing malnutrition in children in Peru. Show less
  • Laboratorios Smasac
    Strategic Planning Manager
    Laboratorios Smasac Jan 2016 - Jul 2020
    Lima, Perú
    • Aligned the company’s strategic plan and re-established commercial, logistics, administrative, operative and project strategies. Additionally, promoted tools to generate efficiencies in all functional processes. Reported to the CEO. Responsible for a team of 30 staff members (Administration, Finance, Accounting and IT).• Led the project and investment committee, provided support to the CEO for adequate decision making regarding annual CAPEX and approved the business’s functional… Show more • Aligned the company’s strategic plan and re-established commercial, logistics, administrative, operative and project strategies. Additionally, promoted tools to generate efficiencies in all functional processes. Reported to the CEO. Responsible for a team of 30 staff members (Administration, Finance, Accounting and IT).• Led the project and investment committee, provided support to the CEO for adequate decision making regarding annual CAPEX and approved the business’s functional budget. Decreased financial expenses by almost 2% by re-structuring financial debt, tax management and cash flow planning.• Provided assistance to the CEO in implementing the company’s ERP, including the formation of the first agile cells and collecting core processes for all modules. Show less
  • Laboratorios Smasac
    Business Manager – Plastics Division
    Laboratorios Smasac Jan 2012 - Dec 2015
    Lima, Perú
    • Redefined the plastics business unit strategy (blow modeling, injection and injection molding), which strengthened commercial relationships with key clients and improved sales margins by managing the purchase of supplies. Reported to the CEO. Responsible for a team of 100 staff members.• Smasac extended its operations in Peru by closing high value negotiations with clients such as Mobil, Clorox and Gloria, which represented over USD 5 million in annual sales.• Defined client… Show more • Redefined the plastics business unit strategy (blow modeling, injection and injection molding), which strengthened commercial relationships with key clients and improved sales margins by managing the purchase of supplies. Reported to the CEO. Responsible for a team of 100 staff members.• Smasac extended its operations in Peru by closing high value negotiations with clients such as Mobil, Clorox and Gloria, which represented over USD 5 million in annual sales.• Defined client retention strategies, generating long-term contracts for over 50% of the portfolio and accomplished an increase of 15% in sales. Show less
  • Ripley Perú
    Financial Analyst – Management Planning And Support
    Ripley Perú Aug 2007 - Dec 2010
    Lima, Perú
    • Led and provided support in strategic financial planning, seeking to accelerate profitability and improving resource assignment. Reported to the Board of Directors, CEO and Manager of Planning and Support.• Implemented the corporate Budget for the Bank and Store. Redefined strategies based on profitability per product and business unit, increasing 4% of the EBITDA margin in 2009.• Led a project to change information structures, responsible for implementing SAP in Peru and… Show more • Led and provided support in strategic financial planning, seeking to accelerate profitability and improving resource assignment. Reported to the Board of Directors, CEO and Manager of Planning and Support.• Implemented the corporate Budget for the Bank and Store. Redefined strategies based on profitability per product and business unit, increasing 4% of the EBITDA margin in 2009.• Led a project to change information structures, responsible for implementing SAP in Peru and Chile (controlling module) and responsible for defining cost centers and supporting documentation for annual investment projects. Show less
  • Banco Wiese Sudameris
    Risk Analyst
    Banco Wiese Sudameris Jul 2006 - Jul 2007
    Lima, Perú
  • Afp Horizonte
    Risk Analyst
    Afp Horizonte Jan 2006 - Jul 2006
    Lima, Perú
  • Banco De Crédito Bcp
    Risk Assistant
    Banco De Crédito Bcp Jan 2005 - Dec 2005
    Lima, Perú

Felipe Málaga Education Details

Frequently Asked Questions about Felipe Málaga

What company does Felipe Málaga work for?

Felipe Málaga works for Laboratorios Smasac

What is Felipe Málaga's role at the current company?

Felipe Málaga's current role is CEO of Smasac Laboratories | Co-founder of La Caleta Perú, Huella Verde.

What schools did Felipe Málaga attend?

Felipe Málaga attended Universidad Del Pacífico (Pe), Bond University, Universidad De Lima.

Who are Felipe Málaga's colleagues?

Felipe Málaga's colleagues are Jerthy Macahuachi Chujutalli, Eyson Delmar Sanchez Torres, Bernardino Wenceslao Arenaza Hernandez, Rosa Ninayahuar De La Cruz, Martha Alva, Juan Freddy Davila Guardamino, Juan Marcos Salinas Bardales.

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