Business Banking Digital Marketing Analyst
Current
Sep 2023 - Present
AeroLeads people directory · profile
Felipe De Paula Email & Phone Number
Marketing Analyst @ U.S. Bank
at
U.S. Bank
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing Analyst @ U.S. Bank
Location
Fairfax, Virginia, United States
Who is Felipe De Paula? Overview
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Quick answer
Felipe De Paula is listed as Marketing Analyst @ U.S. Bank at U.S. Bank, based in Fairfax, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Felipe De Paula.
Felipe De Paula previously worked as Business Banking Digital Marketing Analyst at U.S. Bank and Digital Marketing & Business Intelligence Analyst at Dental Group Of Tysons. Felipe De Paula holds Master'S Degree, Marketing E Comunicação Digital from Espm Escola Superior De Propaganda E Marketing.
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U.S. Bank
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Profile bio
About Felipe De Paula
I'm a driven digital marketing analyst with extensive experience in data-driven strategies, campaign execution, and business intelligence.Currently working as a Business Banking Digital Marketing Analyst at U.S. Bank, I specialize in leveraging analytics, campaign optimization, and digital insights to propel business growth and enhance customer acquisition, focused in Business Banking.With over ten years of experience across various industries, including finance, healthcare, and technology, I’ve built and executed digital marketing strategies that align with organizational goals. I’m proficient in using tools like:- Google Analytics,- Power BI,- SQL,- and Excel to design insightful dashboards and performance reports that drive informed decision-making.My experience includes managing and optimizing paid media campaigns across Google Ads, Facebook, Twitter, LinkedIn, and other platforms. I focus on tracking key performance metrics (CPC, CPL, CPA, ROAS) to maximize ROI and ensure alignment with broader strategic goals.A strong advocate for data-informed growth, I have supported A/B and multivariate testing to refine landing pages and digital experiences, leveraging data to guide strategic choices and enhance user journeys.I am passionate about helping businesses thrive by translating complex data into actionable insights and optimizing digital channels to drive tangible results. Let’s connect to explore potential collaborations in digital marketing, business intelligence, or strategic growth!
Listed skills include Marketing Strategy, Social Media Marketing, Online Marketing, Marketing, and 26 others.
Current workplace
Felipe De Paula's current company
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8 roles
Felipe De Paula work experience
A career timeline built from the work history available for this profile.
Digital Marketing & Business Intelligence Analyst
Jan 2022 - Jun 2023
Digital Marketing Analyst & Performance
ANALYTICS- Design and produce dashboards and ad hoc reports to present trends and measure the progress of established KPIs, goals, and lead-gen activities;- Support and facilitate Sales through data- Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts;- Determine current and future needs while developing near and long-term data strategies;PAY-PER-CLICK (PPC) STRATEGY AND CAMPAIGN EXECUTION- Create and manage Google Ads campaigns; Facebook Ads campaigns (focused on performance; conversion; LeadAds); Twitter Ads, Linkedin Ads, Pinterest Ads and Native Ads (like Taboola);- Optimize campaigns/channels based on key digital metrics (CPC, CPL, CPA, ROAS)- Measure and analyze the effectiveness, and ROI, of all paid media activities to ensure campaigns alignment with the strategy.TAGGINGTEAM MANAGEMENT
Jul 2019 - Jan 2022
Digital Marketing Specialist & Business Intelligence
Jan 2019 - Jun 2019
Digital Marketing Specialist
Mar 2018 - Nov 2018
Growth Hacking
In the Growth team at Docket it is my job to conduct experiments in marketing and communication channels to identify the best forms of growth.Focused on the area of Inbound Marketing, Content Marketing and Social Media Marketing.
Jan 2018 - Mar 2018
Social Media Marketing
My role as Social Media Marketing is to migrate Docket's goal to the digital medium. And for that it involves:SEO - Structure the contents so that they have the best possible performance in a search engine.Lead Capture - Define and implement conversion points and acquisition channels to convert visitors into leads.Lead Qualification - Define which characteristics are decisive for a lead to be qualified.Generate Awareness - Campaigns in order to disseminate the brand message.Generate Traffic to Strategic Pages - Campaigns in order to bring personas to acquisition channels.Content creation- Production of written and visual content.Landing Page Creation- Structure capture pages.Blog management- Manage key pages in the inbound strategy.Facebook Management- Manage the company profile.Linkedin Management- Manage the company profile.Instagram Management- Administer the company profileE-mail marketing- Creation of texts; definition of e-mail flow; creation of email marketing campaigns; creation of lead nutrition flow.These functions move me between all departments to be able to understand and communicate our message in the best possible way.
Sep 2016 - Mar 2018
Intern
It is my responsibility as a strategic planner to:Create campaign guidelinesCustomer micro and macro environmental analysisCompetitor researchCustomer communication analysisCompetition communication analysisTrend ResearchSet up Benchmark
Jun 2011 - Jul 2013
2 education records
Felipe De Paula education
Master'S Degree, Marketing E Comunicação Digital
Espm Escola Superior De Propaganda E Marketing
Bachelor'S Degree, Marketing
Universidade Presbiteriana Mackenzie
FAQ
Frequently asked questions about Felipe De Paula
Quick answers generated from the profile data available on this page.
What company does Felipe De Paula work for?
Felipe De Paula works for U.S. Bank.
What is Felipe De Paula's role at U.S. Bank?
Felipe De Paula is listed as Marketing Analyst @ U.S. Bank at U.S. Bank.
Where is Felipe De Paula based?
Felipe De Paula is based in Fairfax, Virginia, United States while working with U.S. Bank.
What companies has Felipe De Paula worked for?
Felipe De Paula has worked for U.S. Bank, Dental Group Of Tysons, Amar Assist, Toctech, and Colletivo Design Ltda.
How can I contact Felipe De Paula?
You can use AeroLeads to view verified contact signals for Felipe De Paula at U.S. Bank, including work email, phone, and LinkedIn data when available.
What schools did Felipe De Paula attend?
Felipe De Paula holds Master'S Degree, Marketing E Comunicação Digital from Espm Escola Superior De Propaganda E Marketing.
What skills is Felipe De Paula known for?
Felipe De Paula is listed with skills including Marketing Strategy, Social Media Marketing, Online Marketing, Marketing, Digital Marketing, Content Marketing, Search Engine Optimization, and Inbound Marketing.
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