Felipe Moredo Email & Phone Number

Portugal

Lisbon, Portugal

- Lead the integration of AI technologies to streamline content creation for gambling and iGaming content.- Developed and implemented AI-driven SEO strategies to enhance organic search performance.- Optimized content for search engines using advanced AI tools, improving keyword targeting and on-page SEO.- Analyzed SEO performance data to refine strategies, boosting rankings and driving organic traffic.

Lisbon, Portugal

- Managed the production of high-quality content to enhance organic traffic for multiple gambling projects.- Conducted research on industry-related topics and performed keyword studies for SEO optimization.- Collaborated closely with technical SEO specialists, conducted A/B tests for conversion rate optimization (CRO), and consistently monitored KPIs and user metrics.- Collaborated with partner operations to effectively promote offers and improve conversions in the gambling sector.- Successfully developed and executed a new media partnership strategy, resulting in over 10,000 conversions within the first year.

Lisbon Area, Portugal

- Developed a comprehensive go-to-market launch strategy encompassing data collection, processing, and analysis services.- Ensured uniformity in messaging, branding, content, and visual identity across all marketing initiatives.- Executed ad campaigns, email marketing strategies, social media management, UX optimization, website SEO, and e-commerce integration.- Managed marketing automation, link building, PR efforts, inbound marketing campaigns, and created lead generation strategies via conversion paths, landing pages, and lead magnets.- Achieved remarkable digital presence growth year-on-year with minimal budget allocation: 6x increase in impressions, 120% in new users, and 85% in sessions.

São Paulo Area, Brazil

- Monitored industry trends, identified market opportunities, and conducted in-depth analyses of potential M&A prospects.- Oversaw project roadmaps to streamline operational processes, facilitating decision-making procedures.- Prepared pitchbooks and associated materials, maintaining regular communication with key stakeholders, including the M&A team, executive board, and business partners.- Contributed to a 10% expansion of the hotel room pipeline within a one-year timeframe.

São Paulo Area, Brazil

- Led comprehensive online and offline marketing strategies for the launch of new real estate properties.- Formulated media plans, organized launch events and sales campaigns, and managed content across social media platforms and websites.- Collaborated closely with creative agencies, taking the lead in developing marketing campaigns, promotional materials, and all digital and non-digital marketing assets.- Conducted market research and benchmarking, transforming data into valuable insights for the Sales and Business Development departments.- Made a significant contribution to achieving 80% of sales target at the launch event for a new property.

São Paulo, São Paulo, Brazil

Established and operated an enterprise specializing in electronic embroidery, professional sewing, and the production of rugby wear apparel.

Executive Master, Innovation Management, Lisbon, Portugal

Bachelor'S Degree, Marketing, São Paulo, Brazil

Esl, English As A Second Language, Toronto, Canada