Felipe Morgan work email
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Product Manager with 8 years of experience in technology companies. Strong background in data analysis (Master's degree from Arden University, Berlin) and engineering (Bachelor's degree from Unifesp). My drive has always been rooted in a passion for crafting and improving user experiences that significantly impact people's lives. Expert in developing go-to-market strategies that combine product-market fit validation while experimenting traction channels, refining the product based on data, from its design and development to monetization. My goal is to apply my leadership abilities within teams to foster sustainable growth, aligning employee development with the company's objectives. I have led initiatives that resulted in notable enhancements in key performance indicators across the companies I've been part of.Contexts I am experienced in tackling:- Implementing a lean experimentation process to optimize conversion rate, pricing, and monetization models;- Developing onboarding and product-led growth features to guarantee adoption;- Building an organic user acquisition system with modern SEO and UX tactics;- Implementing a data-informed culture, agile methods, and collaborative OKRs across squads:- Clarifying all touch-points of the user journey and the structure of customer success processes;- Establishing a high-level product discovery culture that orchestrates user research tactics to generate valuable and refined backlogs for the development team, aligned with business goals;- Validating product-market fit through digital means, targeting the ideal customer profile;- Ensuring demand generation and optimizing channels for each stage of the user funnel (growth loop) to strike the right balance between acquisition, activation, and referrals.Areas of expertise:Product management (Strategy/Discovery/Delivery), User Acquisition, User Onboarding, User Retention, Growth Strategy (i.e. Product, Funnel and Customer management), CRO, Foundational knowledge in User Experience (UX) encompassing user mapping, wireframing, usability testing, and conducting interviews/surveys, statistical modeling, dashboard development and data visualization, Social media marketing (ads and organic content), SEM, SEO/ASO, and Inbound Automation/Customer Relationship Management (CRM) (email marketing, push notifications, in-app messaging).
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Staff Product ManagerCollinsonSão Paulo, Brazil
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Staff Product Manager | Product GrowthCollinson Apr 2024 - Present
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MentorEscola Pm3 Jan 2024 - Present -
Product Instructor (Teacher, Side Gig)Coderhouse Dec 2023 - Present -
Senior Product Manager, Growth/CxCresce.Ai Sep 2022 - Jan 2024Key Outcomes:- Implemented a credit simulator resulting in a 93% monthly proposal uptake within three months, enhancing decision-making and process efficiency. This data-driven tool provided insights into customer preferences, streamlining the credit evaluation process and significantly saving time and resources.- Optimized the proposal process, doubling partner user base activation rates and increasing hot lead generation. This improvement led to heightened user engagement as users independently performed simulations;- Achieved a 37% increase in the sales team's conversion rate by leveraging higher-quality leads generated from simulations, enhancing the overall effectiveness of the sales process;- Reduced document collection time by 66% immediately after issuing proposals using the credit simulator, facilitating smoother transitions between the sales stage and customer success efforts. -
Senior Product Manager, Growth/CxDigital House Sep 2021 - Sep 2022In this challenge, I served as the leader of the student success tribe, which consisted of 3 squads. In addition to my role as a tribe leader, I also acted as a senior PM for one of the aforementioned squads.As a senior PM, my responsibilities included managing the e-learning platform, where students watched recorded lectures, submitted projects and documents (asynchronous activities), completed automated and semi-automated assessments, and accessed forums, among other activities. This product followed a collaborative learning methodology, where students were required to have absorbed the instructional content in order to participate in group work with their peers during class time.As the tribe leader, my objective was to develop the PM responsible for an internal educational management platform. This platform enhanced the customer experience by optimizing employee routines, such as enrollment, payment renewal, financing integration, student admissions, and retention flows related to tutoring and student services.I also recruited and developed an APM for a product growth initiative, which later received a dedicated team. This product focused on student onboarding, including levelling and admissions processes.Lastly, I provided support to the data technical team in building the data warehouse, serving as a Product Owner, organizing stakeholder demands, and acting as a data translator for internal users.Key Outcomes:- Enhanced student onboarding success by 21% through a redesigned user journey integrating computational tests and quizzes for automatic candidate evaluation. This increased student enrollment, improved exam scores, and higher attendance rates;- Reduced teachers' and tutors' workloads by implementing automated and semi-automated evaluation features for exams, optimizing the student content consumption platform. This resulted in cost savings, increased asynchronous video class watch time, and improved attendance rates. -
Product & Growth Instructor (Teacher, Side Gig)Digital House Brasil Feb 2021 - Jul 2022BrasilAchievements:- Mentored 300+ students across 3 semesters, delivering 450 hours of lectures, and acquiring extensive knowledge in the process;- Contributed to business growth by conducting tailored B2B on-demand training, impacting companies positively;- Assisted 100+ students in transitioning to product management or growth marketing roles by providing dedicated support and guidance. -
Product Manager, GrowthValid Apr 2020 - Sep 2021São Paulo, BrasilAs a Product Manager at Valid, I played a crucial role in driving company growth and improving product offerings. My responsibilities included squad management, developing growth strategies, and collaborating with both internal and external stakeholders. I also managed a portfolio of Digital Certificates and a user-friendly SaaS solution for legally recognized digital signatures.A significant achievement during my tenure was successfully leading the launch of a new product while overseeing three squads: core product, CRO and SEO. I managed the entire customer journey, from acquisition to monetization and retention, gaining valuable skills in product management, team leadership, and business growth.Ownership:- Established a culture of continuous learning through lean experimentation to enhance conversion rates and monetization models, thereby increasing revenue and reducing costs;- Reduced Paid Media costs through in-house performance marketing expertise;- Strategically partnered with a leading SEO agency, driving consistent organic traffic and knowledge transfer to our internal team;- Redesigned the customer experience for purchasing our digital certificates, leading to a significant increase in B2C sales. Product launch achievements (e-signature SaaS):- Led rapid MVP validation with B2B clients, demonstrating agility and client commitment;- Validated that the most effective user onboarding strategy involved providing an end-to-end experience with a single document that allowed for unlimited signatures during trial periods. Additional document uploads were seamlessly integrated with subscription plans, aligning with product-led growth principles;- While the product gained excellent adoption among B2B Valid clients, we made the strategic decision to discontinue its B2C offering due to competition from DocuSign and ClickSign; - Evolved as a product's functionality within other offerings across the company, ensuring that its value endured. -
Product Manager'Esens Apr 2019 - Apr 2020Audiobook app featuring the best ideas and insights from bestselling non-fiction books.Ownership and Responsibilities:- Led a cross-functional team (product and growth squad) to align with customer needs and shape the product strategy;- Designed and refined a system for curating, summarizing, and adapting book content;- Conducted daily meetings with the contracted software house (development/product team);- Provided mentorship to the marketing manager and team for optimizing channel strategies, campaign development, and tool management;- Headed the customer support team. -
Growth Hacker, Entrepreneur As A ServiceWe Drive Growth Feb 2018 - Apr 2020São PauloMarket fit: Provide missionary growth squad to SMBs helping good projects and entrepreneurs to thrive.Achievements:- Election campaign management for elected councillor of São Paulo and further strategic communication of the mandate;- 3x revenue growth of frozen food delivery e-commerce company in 2 years (scaling each channel sustainably);- Over 10 successful info product launches in wellness, fitness, and education industries;- Consultancy/mentorship for over 20 SMBs from the basic innovation process to market fit.Ownership:- Growth marketing strategist;- Product consultant;- Data analyst;- CRO and Performance analyst- Evangelist of agile principles and methodology;- Work closely with the project owner in backlog management and continuous delivery of sprints and touch-points scheduled;- Direct and lead the digital intelligence squad from project initiation through the delivery of the final project;- Manager of overall operations and resources of the Growth agency. -
Growth Marketing Specialist, Summer ProgramAirconsole Dec 2017 - Feb 2018Zürich Area, SwitzerlandResponsible for supporting marketing planning of 2018:- Support for content localization actions;- Planning and execution of media channel optimization;- Support to manage performance marketing agency. -
Growth Marketing & Product Localization SpecialistFreeletics Jul 2017 - Dec 2017Owner of local channels with a dedicated team in Latam operation:- Digital Project Execution: Planned and executed market research, PR, influencer marketing, inbound marketing/automation, social media, CRM, content strategy and customer engagement;- Local Brand Building: Strengthened the brand's identity through consistent messaging and branding efforts;- Specialized in paid marketing, including SEM, ASO/SEO and social ads.- Product Launches and updates: Planned and executed product launches and updates, including pre-launch teasers, launch events, and post-launch follow-ups.- Event Planning: Planned and supported fitness and wellness education-related fairs and conferences;- Partnership and Influencer Collaborations: Explored partnerships and collaborated with influencers to expand reach and credibility;- Campaign Effectiveness: Took responsibility for quantitative and qualitative reports to measure campaign effectiveness and identify ROI improvement opportunities;- Developed a content distribution strategy to reach the right audience through various channels;- Managed marketing budgets effectively, allocating resources to the most successful campaigns and channels based on the operation's P&L.- Implemented CRO strategies to improve overall copy, call to action, and landing page information architecture. Continuously analyze and optimize the conversion funnel to improve conversion rates at each stage.- Conducted local A/B tests and experiments to optimize marketing campaigns, landing pages, and email subject lines.- Team Management: Recruited, trained, and managed marketing employees.- Autonomous Handling: Continued to handle multiple and simultaneous demands autonomously and efficiently. -
Growth Marketing & Product Localization TraineeFreeletics Aug 2016 - Jul 2017São Paulo E Região, BrasilOwner of local channels with a dedicated team in Brazil operation:- Planned and executed digital projects, including SEO/ASO, social media, A/B testing, performance marketing, and CRM;- Responsible for quantitative and qualitative reports measuring campaign effectiveness and identifying improvement opportunities;- Planned and executed local content projects for localization purposes;- Provided support for pricing initiatives and collected local feedback;- Provided support for personalized translations;- Planned and executed community marketing strategies, such as ambassador programs, field actions, and digital influencers;- Supported the setup of online channel campaigns, including Social Media ads, Google ads, niche blogs, and influencer projects;- Owned the digital influencer project and niche blog initiatives to boost brand awareness and conversions;- Managed multiple and simultaneous demands autonomously and efficiently.
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Performance Marketing & Community Management InternFreeletics Mar 2016 - Jul 2016São Paulo E Região, BrasilResponsible for localization strategies in Brazil:- Planned and executed community marketing strategies, including ambassador programs, field actions, and digital influencers;- Supported the setup of online channel campaigns;- Responsible for copywriting to develop landing pages that drive conversions;- Responsible for quantitative and qualitative reports measuring campaign effectiveness and identifying improvement opportunities;- Efficiently handled multiple and simultaneous demands while maintaining autonomy.
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Engineering InternVolkswagen Do Brasil Feb 2015 - Mar 2016Responsible for quality control of suppliers and technology development of materials such as polymers, metal, and ceramics:- Managed material testing and validation processes to ensure compliance with industry standards and safety regulations;- Conducted failure analysis and root cause investigations for material-related failures or defects;- Elaborated technical reports;- Investigated and resolved materials-related issues in manufacturing processes to improve product quality and reduce defects;- Conducted research and development of advanced materials for improved vehicle performance and efficiency;- Collaborated with design and engineering teams to select appropriate materials for specific automotive components;- Analyzed the environmental impact of materials used in automotive manufacturing and explored sustainable material options;- Collaborated with cross-functional teams to identify cost-effective material initiatives and procurement strategies to optimize production costs;- Conducted supplier audits and assessments to ensure quality and consistency in the supply chain.- Analyzed raw materials to make new projects feasible and homologation to suppliers;- Managed material data and documentation for compliance with regulatory requirements;- Monitored and stayed updated on the latest advancements in materials science and automotive technology. -
Human Resources Lead - Chemical Engineering Jr CompanyEpeq Jr. Mar 2012 - Mar 2013Diadema, São PauloDeveloped group dynamics and interviews to indicate specific student profile to each company departmentImplemented OKR system (Objectives and Key Results) to engage students of delivering weekly tasksImplemented 360-degree feedback program involving university stakeholders -
Undergraduate Student ResearcherCnpq - Conselho Nacional De Desenvolvimento Científico E Tecnológico Feb 2012 - Jan 2013Diadema, São PauloStudy theme: Introduction to the Study of Partial Differential Equations in Pollution Dispersion Modeling in Aqueous Environments.In this experience I was able to have a contact for the first time with a professional research level, assisting a body of PhD professors, PhD's students, master's students and undergraduate students.I learned scientific methodology from physicists and environmental scientists, being able to do experiments and analyzes to identify patterns in the dispersion of pollutants in lakes.I developed the study for 1 year with a scholarship and presented to a panel of judges, also PhD professors. At this moment I took a taste for science.
Felipe Morgan Skills
Felipe Morgan Education Details
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Master Of Science (M.Sc) Data Analytics And Marketing -
Product Leadership
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94%
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Data Analytics
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Chemical Engineering -
English
Frequently Asked Questions about Felipe Morgan
What company does Felipe Morgan work for?
Felipe Morgan works for Collinson
What is Felipe Morgan's role at the current company?
Felipe Morgan's current role is Staff Product Manager.
What is Felipe Morgan's email address?
Felipe Morgan's email address is mo****@****gan.com
What is Felipe Morgan's direct phone number?
Felipe Morgan's direct phone number is +55119715*****
What schools did Felipe Morgan attend?
Felipe Morgan attended Arden University, Cursos Pm3, Cursos Pm3, Digital House Brasil, Universidade Federal De São Paulo, Impact English College.
What are some of Felipe Morgan's interests?
Felipe Morgan has interest in Children.
What skills is Felipe Morgan known for?
Felipe Morgan has skills like Growth Hacking, Growth Strategies, Digital Marketing, Advertising, Customer Insight, Analytics, Marketing Management, Project Management, Business Planning, Statistics, Social Media, Email Marketing.
Who are Felipe Morgan's colleagues?
Felipe Morgan's colleagues are Jacques Buis, Noël Rittmann, Beth Daley Cxac (Cert), Rafael Alves, David Ndulubeni Mwamba, Nupur Patel, Sanjay R..
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Felipe Morgan
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