Felipe Obando Email & Phone Number

Radnor, PA, US

• Overall responsibility for marketing & customer training disciplines with direct oversight over web strategy, direct marketing, copywriting, design, social media as well as brand steward for the organization. Currently.
• Recently recognized in September 2011 The M Report Magazine as a “Social Strategies to Watch” marketing leader in the mortgage industry.
• Overall responsibility for PMI mobile strategy. Includes recent launch on iOS and Android platforms. New app “pocketPMI” – entirely repackages and repositions corporate housing and mortgage market publication targeting.
• Launched online training platform (PMI Training BootCamp) increasing registrations 412% year over year and creating industry first on-demand training menu and webinar calendar.
• Authored and directed national value proposition messaging initiative defining product/program positioning on behalf of national sales team.
• Developed PMI ECON, a new online platform for positioning PMI research and econometric models as the industry B2B resource for housing forecasts publications distributed to over 40,000 subscribers per month.

• Overall accountability for email marketing (Eloqua) platform producing nearly 1.5 million emails per year.
• Directed annual online promotions calendar with a $250k budget adding as much as 25% incremental new insurance written volume to plan.
• Primary responsibility for PMI’s North American conferences calendar including national and regional events across all business channels.
• Overall ownership of all PMI web properties conceiving, justifying and launching a corporate-wide $500k web redesign repositioning as a global provider of credit enhancement products.
• Redefined corporate global brand guidelines, launched new corporate tagline and serve as brand steward for the organization.
• Developed and launched awareness campaign for Canada market entry consisting of trade print campaign, web strategy, collateral development as well as event/conference planning.

DeepGreen is a totally online home equity lender and technology provider. It has acquired more than 50,000 customers and originated almost $5 billion in HELOCs. The company has one operations center and approximately 120 FTE’sResponsible for all marketing, branding and communications across three channels. (consumer, broker, lender) Oversee four-person.

• Developed analysis program and requisite tools to monitor traffic and customer behavior at the consumer site.
• Authored and took ownership of Channel Reporting Dashboard establishing marketing KPIs.
• Sourced and managed vendor/agency relationships that produced market research on product positioning/benefits and usability evaluation of website experience.

• Launched GreenSource wholesale mortgage broker channel approving 2,500+ brokerages in 47 states within first 12 months.
• Development of Lead Management function that included six internal lead representatives responsible for loan conversion of both website and LendingTree approved applications.
• Managed broker portal partnerships including Ellie Mae, Myers Internet, BrokerOneSource, and Lion, Inc.
• Oversight of broker research function measuring satisfaction campaigns, authoring and maintaining CI reporting on pricing, features and benefits.

Innovative financial guaranty firm that grew from start-up to 10% market share in five years.Promoted from Marketing Analyst to Senior Strategic Marketing Analyst.

Bengaluru, IN

• Conceived, launched and co-owned 6,000 square foot fine dining restaurant and private dining business.
• Complete oversight over front and back of the house operations including vendor and inventory management, marketing and sales, and staffing.

Mba, Marketing

Ba, Political Science / History