Overall responsibility for marketing & customer training disciplines with direct oversight over web strategy, direct marketing, copywriting, design, social media as well as brand steward for the organization. Currently direct team of 15 employees, external agency relationships with an annual operating budget of $3M. Recent accomplishments include:• Recently recognized in September 2011 The M Report Magazine as a “Social Strategies to Watch” marketing leader in the mortgage industry.• Overall responsibility for PMI mobile strategy. Includes recent launch on iOS and Android platforms. New app “pocketPMI” – entirely repackages and repositions corporate housing and mortgage market publication targeting national realtor and loan officer market.• Launched online training platform (PMI Training BootCamp) increasing registrations 412% year over year and creating industry first on-demand training menu and webinar calendar.• Authored and directed national value proposition messaging initiative defining product/program positioning on behalf of national sales team.• Developed PMI ECON, a new online platform for positioning PMI research and econometric models as the industry B2B resource for housing forecasts publications distributed to over 40,000 subscribers per month.

• Overall accountability for email marketing (Eloqua) platform producing nearly 1.5 million emails per year.• Directed annual online promotions calendar with a $250k budget adding as much as 25% incremental new insurance written volume to plan.• Primary responsibility for PMI’s North American conferences calendar including national and regional events across all business channels.• Overall ownership of all PMI web properties conceiving, justifying and launching a corporate-wide $500k web redesign repositioning as a global provider of credit enhancement products.• Redefined corporate global brand guidelines, launched new corporate tagline and serve as brand steward for the organization.• Developed and launched awareness campaign for Canada market entry consisting of trade print campaign, web strategy, collateral development as well as event/conference planning.

DeepGreen is a totally online home equity lender and technology provider. It has acquired more than 50,000 customers and originated almost $5 billion in HELOCs. The company has one operations center and approximately 120 FTE’sResponsible for all marketing, branding and communications across three channels. (consumer, broker, lender) Oversee four-person marketing department, multiple vendor relationships. and an annual budget of $4 million.

• Developed analysis program and requisite tools to monitor traffic and customer behavior at the consumer site.• Authored and took ownership of Channel Reporting Dashboard establishing marketing KPIs.• Sourced and managed vendor/agency relationships that produced market research on product positioning/benefits and usability evaluation of website experience.

• Launched GreenSource wholesale mortgage broker channel approving 2,500+ brokerages in 47 states within first 12 months.• Development of Lead Management function that included six internal lead representatives responsible for loan conversion of both website and LendingTree approved applications.• Managed broker portal partnerships including Ellie Mae, Myers Internet, BrokerOneSource, and Lion, Inc.• Oversight of broker research function measuring satisfaction campaigns, authoring and maintaining CI reporting on pricing, features and benefits.

Innovative financial guaranty firm that grew from start-up to 10% market share in five years.Promoted from Marketing Analyst to Senior Strategic Marketing Analyst.

• Conceived, launched and co-owned 6,000 square foot fine dining restaurant and private dining business. • Complete oversight over front and back of the house operations including vendor and inventory management, marketing and sales, and staffing.