Felipe Rocha Melhado
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Felipe Rocha Melhado Email & Phone Number

Founder and Service Design Lead at Aretê Design Studio
Location: Gothenburg, Västra Götaland County, Sweden 5 work roles 6 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Founder and Service Design Lead
Location
Gothenburg, Västra Götaland County, Sweden
Company size

Who is Felipe Rocha Melhado? Overview

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Quick answer

Felipe Rocha Melhado is listed as Founder and Service Design Lead at Aretê Design Studio, a company with 40 employees, based in Gothenburg, Västra Götaland County, Sweden. AeroLeads shows a matched LinkedIn profile for Felipe Rocha Melhado.

Felipe Rocha Melhado previously worked as Service Design Trainee | HIVE Student Lab at Humblebee and Experience Digital Team Co-Lead at Service Design Network Young Talent Board. Felipe Rocha Melhado holds Master Of Science - Ms, Design | Service Design from Linköping University.

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Email format at Aretê Design Studio

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Aretê Design Studio

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Profile bio

About Felipe Rocha Melhado

A global citizen, born and raised in Brazil with a multicultural background that further extends the context of three continents. I believe in leveraging design as a force for positive and transformative change, delivering systemic value to businesses, humans and the planet alike.💼 As a Service Designer, I explore ways to construct a better world by merging co-creation, planet-centric thinking, and creativity to shape a sustainable and inclusive future that connects borders. I yearn to become a catalyst for innovation, where creativity and technology converge to serve society's needs through meaningful human and interspecies experiences.✨My essence is a vibrant concoction of a heart in the logic of technology as well as a mindset in the playfulness of art. I see myself as both 'the fly on the wall' and 'the fly in the soup,' bringing keen observation and investigative skills to uncover the subtleties of life experiences whilst infusing projects with creativity, artistic flair, and an adaptable mindset.📰 Portfolio - www.felipermelhado.com🌍 #ServiceDesign #DesignForImpact #SustainableInnovation #CreativeLeadership #GlobalCitizenship

Current workplace

Felipe Rocha Melhado's current company

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Aretê Design Studio
Aretê Design Studio
Founder and Service Design Lead
Gothenburg, SE
Website
Employees
40
AeroLeads page
5 roles

Felipe Rocha Melhado work experience

A career timeline built from the work history available for this profile.

Service Design Trainee | Hive Student Lab

Current

Gothenburg, Västra Götaland County, Sweden

- Collaborating with a multidisciplinary team of a product designer, UX designer, and developers in Humblebee’s HIVE program to research, prototype, and develop innovative digital products.- Leading service design initiatives, working closely with mentors and industry experts to apply humanity-centred design principles and enhance product usability and.

Sep 2024 - Present

Experience Digital Team Co-Lead

Current

- Leading the digital strategy for SDN Young Talent Board's 2025 Conference, overseeing all digital touchpoints to maximize global participation and ensure a barrier-free experience for attendees and speakers.- Collaborating with a global team of 8+ members to craft a memorable conference experience for 2025, focusing on innovative and engaging digital.

Sep 2024 - Present

Sdn Ambassador Team Lead | Head Of Community Voices Initiative & Host

Current

- Spearheading the Community Building global initiatives, engaging with service designers across continents to foster collaboration and knowledge-sharing.- Leading the planning and execution of the Community Voices live streams, a weekly LinkedIn Live series designed to elevate service design discussions by featuring industry leaders and fostering audience.

Mar 2024 - Present

Project Manager | Strategist

The New Kid Collective

- Collaborated with 30+ young creatives across two continents to bring a creative take on identity and branding to over 20 non-profit organisations- Created the strategy for the development of projects, being a manager and a bridge between the creative project team and the clients- Helped implement a holistic and optimised methodology to adopt co-creation.

Jan 2021 - Jan 2022
Team & coworkers

Colleagues at Aretê Design Studio

Other employees you can reach at humblebee.se. View company contacts for 40 employees →

6 education records

Felipe Rocha Melhado education

Master Of Science - Ms, Design | Service Design

- Interdisciplinary project-based learning tackling societal challenges through value co-creation for service systems - Developing and.

Bachelor'S Degree, Communication Design, 85% With Full Merit Scholarship For International Students

- Hybrid education in Communication Design, Multimedia and Information Technology - Preparing for the operational performance in the.

Electrical Engineering - Control Systems (Actively Moved To Design)

Activities and Societies: Rowing Extracurricular Electives: Connectivity Laboratory, Foundations on Intelligent Electronic Systems.

High School Diploma

Escola Móbile

Activities and Societies: Volleyball, Basketball, UN committee simulation - Secondary education aimed at cultural literacy and.

High School Exchange Semester

Wj Mouat Secondary

Activities and Societies: Photography Club - One semester abroad as a Grade 12 Student at W.J. Mouat Secondary, British Columbia. Living.

Middle School Diploma, Graduated With Honors

Colégio Miguel De Cervantes

Activities and Societies: Basketball, Futsal, Robotics - Bilingual education at Colégio Miguel de Cervantes with Spanish (European) and.

FAQ

Frequently asked questions about Felipe Rocha Melhado

Quick answers generated from the profile data available on this page.

What company does Felipe Rocha Melhado work for?

Felipe Rocha Melhado works for Aretê Design Studio.

What is Felipe Rocha Melhado's role at Aretê Design Studio?

Felipe Rocha Melhado is listed as Founder and Service Design Lead at Aretê Design Studio.

Where is Felipe Rocha Melhado based?

Felipe Rocha Melhado is based in Gothenburg, Västra Götaland County, Sweden while working with Aretê Design Studio.

What companies has Felipe Rocha Melhado worked for?

Felipe Rocha Melhado has worked for Aretê Design Studio, Humblebee, Service Design Network Young Talent Board, Service Design Network, and The New Kid Collective.

Who are Felipe Rocha Melhado's colleagues at Aretê Design Studio?

Felipe Rocha Melhado's colleagues at Aretê Design Studio include Florent Schildknecht, Francisco Javier Peña Veitía, ☕️ Benny Carlsson, Oday Mashalla, and Mikael Holm.

How can I contact Felipe Rocha Melhado?

You can use AeroLeads to view verified contact signals for Felipe Rocha Melhado at Aretê Design Studio, including work email, phone, and LinkedIn data when available.

What schools did Felipe Rocha Melhado attend?

Felipe Rocha Melhado holds Master Of Science - Ms, Design | Service Design from Linköping University.

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