Leading a dynamic team in delivering innovative digital solutions that empower our clients' success through modern, scalable, and agile technologies. With deep expertise in industry-leading platforms such as Adobe Experience Cloud, Contentful, and Sitecore, I drive the design and implementation of advanced digital marketing and commerce solutions underpinned by MACH (Microservices, API-first, Cloud-native, and Headless) architecture principles.My role bridges technology and business strategy, ensuring seamless alignment with clients' goals. Combining strong consultancy and solution architecture skills, I work closely with clients to understand their strategic objectives and technical requirements. I provide expert guidance on selecting and optimizing technology platforms—including AI-driven personalization solutions and MACH-based systems—that enable flexibility, scalability, and future readiness.

As the Engineering, Design, and Operations Leader of the Wunderman Thompson Technology business unit, which has more than 100 people, I provided strategic leadership and direction, ensuring that our solutions and services were aligned with our business goals and objectives.My responsibilities included overseeing the development and implementation of technology and experience design strategies for client products, managing the budgets with the support of finance, and hiring and developing top-tier talent with the help of HR to build high-performing teams that delivered exceptional results.Under my leadership, we successfully delivered various complex technology projects, from planning and requirements gathering to project development and delivery. Additionally, I maximized production and optimized processes by effectively implementing and delivering technology and infrastructure and providing technology definitions and studies of new and trending technologies.My expertise in lean operations management has been instrumental in optimizing production processes, improving project delivery timelines, and reducing costs. By implementing Agile methodologies, I have enabled cross-functional teams to work collaboratively, identify and resolve roadblocks, and ensure the timely delivery of projects.My strong communication and interpersonal skills were essential to building strong relationships with stakeholders and executive leaders. I regularly collaborated with C-suite executives to develop and implement technology strategies aligned with the overall business vision and objectives.

As the Engineering and Design Director at Wunderman Thompson Brasil, I led the integration of engineering and design teams to adopt a unified product development approach. My primary focus was on deeply understanding client needs and transforming them into innovative technical solutions that delivered measurable business value.Key Responsibilities:Team Integration and Leadership: Unified the engineering and design departments to foster seamless collaboration. Encouraged cross-functional teamwork, aligning both teams towards common goals and promoting a culture of innovation and excellence.Client Engagement and Needs Analysis: Actively engaged with clients to comprehend their business objectives, challenges, and user needs. Facilitated workshops and discovery sessions to gather insights, ensuring a user-centric approach in all projects.Product Development Strategy: Developed and implemented product development methodologies that combined the strengths of both engineering and design. Emphasized agile practices to enhance flexibility and responsiveness to client feedback.Technical Solution Transformation: Translated client requirements into scalable and effective technical solutions. Guided the teams in selecting appropriate technologies and design frameworks that met project specifications and anticipated future needs.Project Management and Delivery: Oversaw the end-to-end delivery of projects, ensuring they were completed on time, within budget, and to the highest quality standards. Managed resource allocation and optimized processes to improve efficiency.Innovation and Best Practices: Introduced cutting-edge technologies and design trends into projects. Promoted continuous learning and development within the teams to stay ahead of industry advancements.

Product Evolution and Support: Directed the maintenance and enhancement of the Omelete and The Enemy platforms. Leveraged existing technologies to implement new features, optimize performance, and improve scalability. Collaborated with editorial and design teams to enrich content delivery and user engagement, ensuring the platforms remained cutting-edge in a fast-paced industry.CCXP Event Technology and Infrastructure: Spearheaded technological initiatives for CCXP (Comic Con Experience)—one of the world's largest pop culture events, attracting over 280,000 attendees annually. Upgraded and managed the IT infrastructure supporting event operations, including networking, security, and on-site technical support, to ensure seamless connectivity and functionality throughout the events.Ticketing System Enhancement: Led the refinement and scaling of the ticketing platform for CCXP, enhancing its ability to handle tens of thousands of transactions during peak sales periods. Improved security protocols and streamlined the user interface, providing a reliable and user-friendly purchase experience for attendees.

As the Director of Engineering at Wunderman Brasil, I led the engineering department in delivering high-impact digital solutions for major clients. A significant highlight of my tenure was collaborating with Telefônica to select and implement the Adobe Experience Manager (AEM) platform in one of the largest Adobe implementations in Latin America.Key Responsibilities:Engineering Leadership: Directed cross-functional engineering teams, fostering a culture of innovation and excellence while working with cutting-edge technologies like Node.js, React.js, and Vue.js.Strategic Consultancy: Advised Telefônica on platform selection, providing insights that led to the adoption of AEM to meet their complex content management needs.Solution Architecture and Systems Design: Oversaw the architecture and deployment of scalable systems to support Telefônica's high-traffic requirements.Resource Allocation: Managed resources effectively to ensure timely and successful project delivery for large-scale implementations.Product Development: Led the development of customized solutions within AEM, enhancing Telefônica's digital presence and user engagement.Conversion Optimization: Implemented strategies to improve user experience and conversion rates on Telefônica's digital platforms.

As an Engineering Manager, I was instrumental in managing and delivering complex projects for key clients, including a major initiative with Telefônica to implement the Adobe Experience Manager (AEM) platform.Key Responsibilities:Project Management: Led the technical team in the initial phases of Telefônica's AEM platform selection and implementation.Technical Consultancy: Provided expert advice to Telefônica, helping them understand the benefits and capabilities of AEM for their business objectives.Team Leadership: Managed a team of engineers, ensuring effective collaboration and high-quality output.High-Traffic Platform Management: Ensured the stability and scalability of Telefônica's platforms to handle significant user volumes.System Integration: Oversaw the integration of AEM with existing systems, ensuring seamless functionality and data flow.

- Facilitated daily stand-ups, sprint planning, retrospectives, and sprint reviews, fostering a collaborative and transparent environment that enabled the team to excel in their project milestones.- Acted as an Agile Coach, mentoring team members in Agile practices and principles, leading to a 25% increase in project delivery speed and a significant improvement in cross-functional communication.- Managed the product backlog effectively, ensuring that all features were prioritized according to business value and stakeholder requirements, which resulted in the successful launch of several key banking features tailored for business customers.- Served as the main liaison between the development team and stakeholders, translating complex technical details into actionable insights, ensuring alignment of the project's direction with the strategic goals of the business.- Implemented continuous improvement practices, leading to a more adaptive and responsive development process, which significantly reduced time-to-market and enhanced product quality.

Provided solid technical leadership to the production division of Havas Group in Brazil by overseeing technology tools and processes.- Oversaw a variety of technology projects through all project phases including planning, requirements gathering, and project development.- Maximized production by effectively implementing and delivering technology and infrastructure, as well as providing technology definitions and estudies of new and trending technologies.

Led technology outsourcing and managed the development team while providing technology support for business projects and areas including migration of previous websites to the Adobe Experience Manager, digital project QA, infrastructure supervision, and configuration management/delivery.- Increased cohesion by managing client platforms to integrate multiple suppliers with technology services including CRM, Retail Web Platforms, Dealers Services, and Global Back-Offices.

- Managed technology outsourcing, quality assurance for digital projects, infrastructure supervision, and configuration management and delivery.- Contributed viability studies and offered a technical perspective to the creative team.