- Developed & produced an independent games portfolio for retail worldwide with value-added content (and a unique focus on inspiration and cultural value), resulting in the global recognition of the company´s publishing brand, and it´s nomination at the Develop Awards 2016 for the category of “Publishing Hero”.- Built and implemented the business model from the ground up, by negotiating the products (content), production (specs), and pricing (positioning & sales) with platform holders, development studios, and distributors.- Sourced value-added materials such as the production of exclusive making-of documentaries, special packaging solutions, licensed music and video, and executed on the timely production of materials composing the final product based on the motifs established for the publishing brand.- Developed/Produced the contents of, and negotiated the co-publishing for worldwide retail distribution of the following products: 1) “OlliOlli: Epic Combo Edition” (PS4), 2) “Anima: Gate of Memories – Beyond Fantasy Edition” (PS4), 3) “The Sexy Brutale: Full House Edition” (PS4), 4) “Rime: Collector´s Edition” (PS4/Xbox One/PC/Nintendo Switch), 5) “Velocity 2X: Critical Mass Edition” (PS4/PSVita), 6) “Axiom Verge: Multiverse Edition” (PS4/PSVita/Nintendo Switch).- Partnered with 24 international distributors covering over 60 countries and generating revenues of 3.18 million € for the company.- Executive producer of the karaoke party game “La Voz Vol. 3” ("The Voice Vol. 3") for the Spanish market (including the licensing of 30 different songs) generating 2 million € in sell-through (50K units). - Traveled extensively to meet with potential partners worldwide and to the main gaming fairs every year in the United States, Europe and Japan.

- Negotiated the distribution and contractual conditions with 28 different publishers/developers for the Spanish market.- Administered and presented over 540 SKUs to the commercial/marketing teams and determined their potential based on risk-profitability analyses, resulting in the sell-through of almost 800,000 units and 28 million € over a 5 year-period.- Supported the General Manager and marketing/sales departments with analyses of the market in software and hardware.- Created reports comparing the various sell-in and sell-through data/trends of the company´s and the competition´s products and general annual performance of gaming companies, as well as on issues affecting the industry such as piracy, imports, digital and online distribution, console cycles and macro/microeconomic variables.- Developed metrics to accurately forecast purchases/sales of products, determine the annual and quarterly budgets, and in creating, executing, and monitoring the company´s strategic position and commercial policy.- Created localized game editions with accessories and entire ranges with value-added items.- Traveled extensively to generate new business.

- Negotiated the distribution and contractual conditions with 3rd party publishers/developers and videogames accessories for Spain/Portugal/Latin America.- Administered products as Product Manager, presented them to the commercial/marketing teams and determined their potential in each market based on product/market analyses and the profitability of the deal for the company and its clients.- Created localized game editions with accessories and other value-added items.- Supported the General Manager and marketing/sales departments with analyses of the market in software and hardware for each territory.- Created reports comparing the various sell-in and sell-through data of the company´s and the competition´s products and general annual performance of gaming companies. - Assisted in making the forecasts of purchases/sales of products, in determining the annual and quarterly budgets, and in creating, executing, and monitoring the company´s strategic position and commercial policy.- Opened new channels of distribution especially for overstocks and via online retailers.

- Managed Hypermarkets and Department Stores accounts: El Corte Inglés, Carrefour, Alcampo, and Hipercor (25-35% of the company’s turnover).- Negotiated annual commercial conditions, product sell-in and trade marketing initiatives with videogames buyers/marketing managers from each account.- Analyzed, identified, and prioritized the values/necessities, costs/benefits, and short and long-term goals/risks associated with each account to complement the status and evolution of the market and the annual portfolio of the company.- Assisted in managing the Spain sales network (team of 6).- Constructed in conjunction with management the company’s commercial strategy, determined the products and quantities to be distributed, and established annual and quarterly budgets.

- Developed commercial relationships in new channels of distribution extending to licensing deals with press (magazines & newspapers) and the physical distribution of products to kiosks, bookstores and petrol-station mini-stores.- Negotiated commercial conditions, product quantities/pricing, and signed games for distribution from several smaller 3rd party publishers who had no previous representation in Spanish/Portuguese/Latin American markets.- Administered products as Product Manager, presenting them to the commercial and marketing teams, creating ranges, and developing grouped marketing strategies given the smaller individual budgets.- Created game bundles with accessories and other items designed to create added-value and foment sell-in and sell-through.

- Developed, constructed, and negotiated business model and sales strategy for the joint-venture enterprise.- Integrated market research and trends analyses into samples development.- Met with, negotiated, and struck sales deals with wholesale and fashion retailers in Spain (Induyco/El Corte Inglés/Tintoretto/Sfera, Inditex/Pull & Bear/Bershka, Blanco).- Administered samples approvals, garments production, and shipping of finished goods directly to the client.

- Managed the totality of the production cycle of garments, from sample development to final delivery of the Q.A.-certified product to clients.- Administered samples approvals internally and with the account buyers (Wal-Mart, Target, and Shopko).- Managed the QA department with a team of 18 Quality Control personnel in 12 different countries.- Traveled extensively around the world to 11 countries performing factory and product evaluations, meeting with agents to find resolutions, and guiding quality control personnel.