Felipe Rosalin Alves Ferreira Email & Phone Number

Partner at Stone, N3 in the company and responsible for the Product area in the Foodservice segment at Linx (Stone Co. Group), Product + Engineering structure with more than 90 employees.I worked to disseminate the Product-Led Growth culture, simplifying products and scaling solutions that serve 55 of the 100 largest foodservice chains in Brazil, such as Bob's and Habib's.Product portfolio:Super App: CRM + whitelabel Super App, serving brands such as Griletto and Montana Grill.Delivery App: Omnichannel solution with e-commerce, conversational commerce (WhatsApp) and own app.Taste One/Degust: Complete management ecosystem (POS, Self-Service, Delivery Hub, KDS, Password Panel and Back Office).Menew: Management system acquired via M&A.Main achievements:1. Simplification of Restaurant OnboardingSituation: The implementation process was very complex, with +70 steps and technical configurations.Task: Reduce complexity and make the journey intuitive.Action: We redesigned the flow to ~20 steps, eliminating +100 configurations and applying UX Writing to simplify the technical language.Result: Faster and more efficient onboarding, reducing the average activation time.2. Customization and Wishlist CommitteeSituation: Large chains demanded customizations without a clear prioritization process, impacting the roadmap.Task: Create governance to analyze and approve demands.Action: I structured a committee with standard analysis criteria, aligning decisions with strategy, impact and recurring revenue potential.Result: Stakeholders were more aligned and the roadmap was protected against interruptions.3. Horizontal Product for Long TailSituation: Existing solutions served large chains, but were complex for small restaurants.Task: Develop a simplified version for the long tail market.Action: I led Product Discovery with Design Sprints, interviews and usability tests.Result: Validated MVP proposal, with an intuitive and no-touch journey.

São Paulo, Brazil

Linx, when acquired by Stone, provided us a sea of ​​opportunities and challenges.As Product Manager my role is to be the bridge between the customer and the business, in addition to being responsible for ensuring that solutions are targeted according to the customers' needs and being their advocate in decision-making, basing them on evidence and numbers.Some of the 2021 assignments and projects:- Responsible for the project of adherence to the LGPD in the Delivery App product;We analyzed all LGPD guidelines together with the Privacy team, in addition to planning and executing improvements and adjustments to comply with the standard.- BU Data Protection Leader:Responsible for the dissemination of LGPD applications in the BU and in the product, concept of Privacy by Design, Privacy by Default, among other attributions.- Responsible for the tropicalization of the product for Latin America:Complex project of months to tropicalize the entire product and ecosystem, analyzing and adjusting the product to suit the specific behavioral needs of some countries, in addition to having already successfully implemented a large fast-food chain in Colombia in parallel with the project.- Part of the Latin America expansion committee;In addition to the tropicalization itself, I am part of the committee created by the board for expansion, mainly involving growth strategies, taking advantage of the expertise we have acquired in the Brazilian market since the beginning of the business.

Marília, Brazil

- Started and structured the entire Inside Sales process at the company;- Responsible for Sales Coaching, pitch and definition of the prospecting process;- Talked to +4000 restaurant owners in a few years;- I closed +1500 contracts in this period (not considering the entire Closers team);In addition to my results, I could count on a very good team that helped all of this to come true, without this team we basically wouldn't have accomplished anything.

Dublin, Ireland

Work experience during study and work exchange in Ireland, it was very rich to have lived with Irish people during this period, I could improve my English a lot, in addition to dealing with different cultures, very different ways of thinking and the continuous pressure of productivity of a fast food.

Marília, Brazil

• Participation in DOR (Daily Operational Review) meetings focusing on cause analysis and support for DMAIC White Belt and SMED projects;• Multiplier of the methodology of analysis and problem solving GSTD (Go-See Think Do) and Loss Tree Analysis (LTA);• Involvement with Industrial Performance activities (closing performance indicators, GI 21.010, GI 21.908-1 - Labour, Asset Intensity, Efficiency, Study of bottlenecks, Review of Standards);• Participation in the elaboration of the 2016 Targets Development and responsible for the cascading of the goals of Asset Intensity and losses of materials for SHO-DOR;• Focused Improvement link with the Education & Training pillar managing FI competency matrix, building 2016 qualification curve, prioritization factors and Capability Building Plan;• Implementation of control of small stops through the SAM tool (Stoppage Analysis Module) for TPM lines, generating a database for identification and prioritization of the main reason codes for elimination.

Gália - Brazil

• Control of documents according to ISO 9001: 2008, indicators and quality control;• Technical visits to automotive manufacturers.

Gália - Brazil

• Responsible for the Irizar I6 bus panels production;• Support in Production Schedule and Consumption of daily materials.

Mba Em Tecnologia Para Negócios: Ai, Data Science E Big Data

Product Management, Gestão De Produto

Product World

Bachelor Of Production Engineering, Engineering And Industrial Management

Gama Experience, Hustler - Inside Sales

Mechanical Design Engineer, Mechanical Projects

Draw sketches, drawings and alteration of mechanical designs, using tools and computer resources in product planning sectors, graphing.

Computer Technician, Computing

Autodesk Inventor, Desenho Industrial

Carga horária - 80 horas. Modelamento sólido, ferramentas de dimensionamento, montagem, desenvolvimento e desdobramento de chapas dobradas.

Autocad 2013 Básico - Projetos Em 2D, Desenho Técnico Básico Em Autocad

Carga horária - 42 horas. Utilizar ferramentas do software AutoCAD 2013 para a visualização, criação, edição e impressão de objetos em 2D.

Formação De Consultores Em Gestão Da Qualidade, Gestão Da Qualidade

Workshop Sap Foundation, Business Administration And Management, General

Activities and Societies: Noção básica no Módulo SD (Sales and Distribution), Módulo de MM (Material Management) e Módulo de PP.