I am an Engineer who led and scaled an Inside Sales commercial process from scratch and also led products on a continental scale. Today, I have over 8 years of relevant experience, I speak fluent English, Spanish and Portuguese, I scaled a startup to a R$22 million M&A, in addition to having become N3 and Partner at Linx/Stone, being responsible for the product area of the Food segment.During 2024 at Linx/Stone, I worked leading the product area of the entire segment, promoting the Product-Led-Growth culture, simplifying and scaling solutions used by 55 of the 100 largest food chains in Brazil, such as Bob's and Habib's;I led the deployment of the product strategy in the segment, connecting it with business objectives;I reduced the onboarding process for new restaurants from +70 to ~20 steps, applying UX writing and eliminating technical barriers, resulting in greater efficiency and customer satisfaction;And last but not least, I structured a committee to analyze customization demands and wishlists, ensuring decisions aligned with the strategy, roadmap and good alignment with stakeholders.I led the Delivery App, making it one of the main ecommerce solutions for foodservice in the country, in addition to having led the project to tropicalize and expand the product to Latin America, having reached large chains in Mexico and Colombia.Before migrating to product, I led the creation of an Inside Sales process from scratch, which was responsible for the scale and growth of more than 100% year-on-year at Neemo, reaching the mark of more than 250 new sales per month (complex B2B software sales) in a scalable and procedural way and later being acquired by Linx for R$ 22 million.Feel free to contact me via email or WhatsApp:felipe.rosalin93@gmail.com(14) 99866-4075Key words: Product Management | Product Strategy | Roadmap Planning | Agile Methodologies | Scrum | Kanban | OKRs | User-Centered Design | Product Discovery | Go-to-Market Strategy | Stakeholder Management | Cross-Functional Leadership | Data-Driven Decision Making | Customer Insights | UX/UI Collaboration | MVP Development | A/B Testing | Customer Journey Mapping | KPIs and Metrics | SaaS | Desenvolvimento de produtos | Novos produtos | Linha de produtos | Desenvolvimento de novos | Equipe de vendas | Força de vendas | Lançamento de novos produtos | Ciclo de vida | Marca | Gerenciamento | Mercado | Planejamento | Gerente de produto | Google Analytics | Inglês | Gestão do tempo | Product Discovery | Product Delivery | SQL
-
Partner Stone - Product Manager - FoodStone Nov 2023 - Nov 2024Partner at Stone, N3 in the company and responsible for the Product area in the Foodservice segment at Linx (Stone Co. Group), Product + Engineering structure with more than 90 employees.I worked to disseminate the Product-Led Growth culture, simplifying products and scaling solutions that serve 55 of the 100 largest foodservice chains in Brazil, such as Bob's and Habib's.Product portfolio:Super App: CRM + whitelabel Super App, serving brands such as Griletto and Montana Grill.Delivery App: Omnichannel solution with e-commerce, conversational commerce (WhatsApp) and own app.Taste One/Degust: Complete management ecosystem (POS, Self-Service, Delivery Hub, KDS, Password Panel and Back Office).Menew: Management system acquired via M&A.Main achievements:1. Simplification of Restaurant OnboardingSituation: The implementation process was very complex, with +70 steps and technical configurations.Task: Reduce complexity and make the journey intuitive.Action: We redesigned the flow to ~20 steps, eliminating +100 configurations and applying UX Writing to simplify the technical language.Result: Faster and more efficient onboarding, reducing the average activation time.2. Customization and Wishlist CommitteeSituation: Large chains demanded customizations without a clear prioritization process, impacting the roadmap.Task: Create governance to analyze and approve demands.Action: I structured a committee with standard analysis criteria, aligning decisions with strategy, impact and recurring revenue potential.Result: Stakeholders were more aligned and the roadmap was protected against interruptions.3. Horizontal Product for Long TailSituation: Existing solutions served large chains, but were complex for small restaurants.Task: Develop a simplified version for the long tail market.Action: I led Product Discovery with Design Sprints, interviews and usability tests.Result: Validated MVP proposal, with an intuitive and no-touch journey. -
Product ManagerStone Jun 2021 - Nov 2023São Paulo, BrazilLinx, when acquired by Stone, provided us a sea of opportunities and challenges.As Product Manager my role is to be the bridge between the customer and the business, in addition to being responsible for ensuring that solutions are targeted according to the customers' needs and being their advocate in decision-making, basing them on evidence and numbers.Some of the 2021 assignments and projects:- Responsible for the project of adherence to the LGPD in the Delivery App product;We analyzed all LGPD guidelines together with the Privacy team, in addition to planning and executing improvements and adjustments to comply with the standard.- BU Data Protection Leader:Responsible for the dissemination of LGPD applications in the BU and in the product, concept of Privacy by Design, Privacy by Default, among other attributions.- Responsible for the tropicalization of the product for Latin America:Complex project of months to tropicalize the entire product and ecosystem, analyzing and adjusting the product to suit the specific behavioral needs of some countries, in addition to having already successfully implemented a large fast-food chain in Colombia in parallel with the project.- Part of the Latin America expansion committee;In addition to the tropicalization itself, I am part of the committee created by the board for expansion, mainly involving growth strategies, taking advantage of the expertise we have acquired in the Brazilian market since the beginning of the business.
-
[Lgpd] Líder De Proteção De Dados - Delivery AppLinx Feb 2021 - Nov 2024 -
Product ManagerLinx Feb 2021 - Nov 2023
-
Product ManagerNeemo Oct 2020 - Feb 2021 -
Head Of Inside SalesNeemo Nov 2017 - Oct 2020Marília, Brazil- Started and structured the entire Inside Sales process at the company;- Responsible for Sales Coaching, pitch and definition of the prospecting process;- Talked to +4000 restaurant owners in a few years;- I closed +1500 contracts in this period (not considering the entire Closers team);In addition to my results, I could count on a very good team that helped all of this to come true, without this team we basically wouldn't have accomplished anything.
-
Team MemberKfc Uk & Ireland May 2017 - Sep 2017Dublin, IrelandWork experience during study and work exchange in Ireland, it was very rich to have lived with Irish people during this period, I could improve my English a lot, in addition to dealing with different cultures, very different ways of thinking and the continuous pressure of productivity of a fast food. -
Internship In Focused Improvement And Industrial PerformanceNestlé S.A. Mar 2015 - Feb 2017Marília, Brazil• Participation in DOR (Daily Operational Review) meetings focusing on cause analysis and support for DMAIC White Belt and SMED projects;• Multiplier of the methodology of analysis and problem solving GSTD (Go-See Think Do) and Loss Tree Analysis (LTA);• Involvement with Industrial Performance activities (closing performance indicators, GI 21.010, GI 21.908-1 - Labour, Asset Intensity, Efficiency, Study of bottlenecks, Review of Standards);• Participation in the elaboration of the 2016 Targets Development and responsible for the cascading of the goals of Asset Intensity and losses of materials for SHO-DOR;• Focused Improvement link with the Education & Training pillar managing FI competency matrix, building 2016 qualification curve, prioritization factors and Capability Building Plan;• Implementation of control of small stops through the SAM tool (Stoppage Analysis Module) for TPM lines, generating a database for identification and prioritization of the main reason codes for elimination. -
Quality Assurance AssistantSirinaica Plastics Jul 2013 - Apr 2014Gália - Brazil• Control of documents according to ISO 9001: 2008, indicators and quality control;• Technical visits to automotive manufacturers.
-
Thermoset Production AssistantSirinaica Plastics Oct 2011 - Jun 2013Gália - Brazil• Responsible for the Irizar I6 bus panels production;• Support in Production Schedule and Consumption of daily materials.
Felipe Rosalin Alves Ferreira Skills
Felipe Rosalin Alves Ferreira Education Details
-
Gestão De Produto -
Product World -
Engineering And Industrial Management -
Hustler - Inside Sales -
Mechanical Projects -
Etec Monsenhor Antônio Magliano - Centro Paula Souza - Garça/SpComputing -
Desenho Industrial
-
Desenho Técnico Básico Em Autocad -
Brisot - Consultorias & TreinamentosGestão Da Qualidade
-
Mdl Sap ConsultingBusiness Administration And Management, General
Frequently Asked Questions about Felipe Rosalin Alves Ferreira
What is Felipe Rosalin Alves Ferreira's role at the current company?
Felipe Rosalin Alves Ferreira's current role is Group Product Manager | Product Discovery | Product Strategy | Scrum | UX/UI | PUCRS - MBA in technology applied in the business.
What schools did Felipe Rosalin Alves Ferreira attend?
Felipe Rosalin Alves Ferreira attended Puc-Rs, Cursos Pm3, Cubos Academy, University Center Eurípides Of Marília, Gama Academy, Senai São Paulo, Etec Monsenhor Antônio Magliano - Centro Paula Souza - Garça/sp, Senai São Paulo, Senac São Paulo, Brisot - Consultorias & Treinamentos, Mdl Sap Consulting.
What are some of Felipe Rosalin Alves Ferreira's interests?
Felipe Rosalin Alves Ferreira has interest in Novas Tecnologias, Treinamentos, Etc, Projetos, Oportunidades.
What skills is Felipe Rosalin Alves Ferreira known for?
Felipe Rosalin Alves Ferreira has skills like Microsoft Office, 5s, Sdr, Inside Sales, Microsoft Excel, Seis Sigma, Planejamento Empresarial, Iso, Six Sigma, Autocad, Microsoft Word, Microsoft Windows.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial