McDonald’sNetflix | Special Project

Clients: Instagram, Sadia

Client: AB InBev (Brahma, Budweiser, Guaraná Antarctica, Fusion Energy Drink)

• Developed and applied a result’s driven methodology to help define the most appropriated social media channel based on the audience engagement metrics’ analysis;• Development of Chevrolet Retail communication strategy to increase the clients’ basket size;• Built a new strategy plan to increase the donations during the holiday season.

• Runner up of 2015 Guigo Award for Branding • Managed team of 10 across branding/advertising functions• Developed strategy based on customers’ behaviors, demographics, and media outlet; • Optimized creative work flow process;• Increased company’s profits by 10%;• Launched 10 products in local markets.

• Winner of 2013 Marketing Best Award of Real Estate; Managed successful product launch generating $256M in revenue for the client.• Developed and conducted market and behavioural research to identify target market revenue potential;• Elaborated business and communication strategy to impact clients’ results;• Created strategies and campaigns to improve sales team performance;• Launched 15 products in local market, and three products across the country;• Selected media strategies (print, television, digital, outdoor) and spends for optimal client exposure.