Felipe Santini Ferraz Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Nesse misto de produzir roupas & conteúdos maneiros, chego no Bolovo® com a missão de organizar as ideias para que sigam borbulhando igual mentos e coca, estruturar sua estratégia de uma marca já amada e cultuada por uma gang de gente fera e, por fim, fazer as pontes com marcas parceiras e dar ainda mais força para as collabs iradas.Mas chego também para meter a mochila nas costas, subir no Furgão mais querido do Brasil e sair em busca de boas memórias!

São Paulo Area, Brazil

Although my expertise area is indeed Strategy, Comms Planning and Marketing Mgmt, I have been connecting my previous experience throughout Organizational Culture, Partnership Curation and Creative Translation. So far, I had the pleasure to work together with great companies like Spotify, Ambev, Vivo, Banco Central, Janssen, Grey, F.Biz and Africa.If you have a problem that does not fit into a labeled box, reach me and let's see how we can work it out.

Brazil

Responsible for Branded Content / Communications Strategy and Execution for VIVO's Institutional brand, 4.5G, Vivo Fibra, Mobile and Retail. Among others, the campaigns #TemHoraPraTudo is a national and international benchmark for Telefónica and for the Industry.

Brazil

As the lead decision-maker for Stella Artois' business, branding, and communication strategy in Brazil, I directed brand strategy and oversaw finance, results, trade, media, BI, and experiential efforts. Recognized as one of ABI's High Potential Talents for the Future in 2017.#P&L #Sales and Trade management #Communication Strategy #Branding Global Committee

Advising class groups on their Bootcamp Final Project regarding the strategy, communication insights and final presentation.Also acting as Invited Speaker to the Pocket Planning Program on "Communication Analysis Working to the Strategy".

São Paulo Area, Brazil

Bringing agency know-how to Skol's Marketing Team, I led bold brand moves, digital innovation, and integrated brand efforts online. I also helped infuse diversity values into the team and brand, leading to Skol's repositioning and setting new standards of inclusion in the category. Awarded Best Creative Campaign and Grand Prix at ABI’s Worldwide Marketing Challenge.Job description:#Full integrated campaign conception;#Editorial and On Going conversation strategy and… Show more Bringing agency know-how to Skol's Marketing Team, I led bold brand moves, digital innovation, and integrated brand efforts online. I also helped infuse diversity values into the team and brand, leading to Skol's repositioning and setting new standards of inclusion in the category. Awarded Best Creative Campaign and Grand Prix at ABI’s Worldwide Marketing Challenge.Job description:#Full integrated campaign conception;#Editorial and On Going conversation strategy and implementation;#Technology and Innovation into Marketing efforts;#Digital performance Management;#Channel Planning supervision; Show less

Communication Planning and Brand Strategy for Skol (AB Inbev?s leading beer brand), leading works for: Institutional, Digital, Portfolio, Branding and Activation Platforms, Special Projects and BTL. #Insights Research #Channel Planning Supervision #Brief Design #Creative Translation #Category Analysis #Consumer Understanding

Communication Planning and Brand Strategy for Brahma (AB Inbev?s beer brand) - Institutional, Product, Soccer/Country Platform, Digital and BTL.#Insights Research #Brief Design #Creative Translation #Category Analysis #Consumer Understanding

Strategy and Communication Planner for FIAT account (Brand, Product and Retail). Responsible for managing the strategy and brand construction for FIAT's Retail account.

Strategy and Communication Planning at Leo Burnett Brazil for the accounts:FIAT(brand, product and retail)

Marketing consultancy / market research business working with clients such as FORD, Mastercard International, Toyota, CAIXA Federal, British American Tobacco, DIAGEO, IBM, Telefonica, Renault, among others.

A Brand and Business Consulting Team inside an Ad Agency, working with both consultancy jobs and planning advertising for specific jobs for the agency’s clients - like Heineken, Kaiser, Honda, Caixa Economica Federal, Tenda, Valor Econômico, Meio&Mensagem.Responsible for coordinating the planning process and assisting the work methodology development in every job.

Accounts: HSBC, Diageo (Smirnoff), J&J (OTC) and Positivo (Computers).

Chosen in the agency’s new talent competition.Clients: Nova Schin (Schincariol Group), Polenghi, TAP, Ceratti, Bambina, Daiichi Sankyo Brasil.

Internship at the University's Research Lab.Main tasks:- Coordinate the Scientific Initiation Project to the students;- Elaborate the survey form, collect and analyze data, present the results;

Bachelor'S Degree, Marketing, Advertising

Activities and Societies: Research and High Studies Institute - National finalist, L'oreal Brandstorm, 2006 - Published Article at “II.

Planning Bootcamp, Advertising