Felipe Camargo

Felipe Camargo Email and Phone Number

Head of Product and Design @ Starbem
State of São Paulo, Brazil
Felipe Camargo's Location
São Paulo, São Paulo, Brazil, Brazil
Felipe Camargo's Contact Details

Felipe Camargo personal email

n/a
About Felipe Camargo

Digital Product Leader with over 8 years of experience leading cross-functional teams to innovate and scale mobile, messaging, and AI services. More than 5 years of experience as a Group Product Manager (GPM), leading product managers (PMs). Since 2017, I have been working with artificial intelligence (AI), helping businesses design operational models and evaluate chatbot capabilities. Extensive expertise in growth strategies—responsible for a strategy that doubled interaction rates in digital customer services for the Itaú Business app. Skilled at navigating and integrating disciplines such as Product Strategy/Discovery, Data Analytics, UX Design and Research, and Agility, with a strong focus on driving innovation and delivering impactful business results. Excellent communication skills, effectively engaging stakeholders at all organizational levels.

Felipe Camargo's Current Company Details
Starbem

Starbem

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Head of Product and Design
State of São Paulo, Brazil
Felipe Camargo Work Experience Details
  • Starbem
    Head Of Product And Design
    Starbem
    State Of São Paulo, Brazil
  • Itaú Unibanco
    Group Product Manager - Digital Product And Growth Strategy
    Itaú Unibanco Sep 2021 - Jul 2024
    São Paulo, São Paulo, Brasil
    • Set product vision and strategic objectives through OKRs.• Conceive, evaluate, and scale mobile, messaging, and AI (chatbot) solutions.• Drive growth strategies and enhance user engagement.Key achievements:• Increased digital interaction rates from 30% to over 60% within one year.• Generated operational efficiencies exceeding $1 million annually (cost savings).• Boosted channel sales by 35%.
  • Itaú Unibanco
    Ai Group Product Manager
    Itaú Unibanco Oct 2019 - Sep 2021
    São Paulo, São Paulo, Brazil
    • Design of AI operating model – methods, process and metric to evaluate experience. • Leading AI accuracy and conversational design operations (20 designers splited in 11 squads). • Conceive and lead squad of growth, where we defined all the strategy to attract, convert and angage new users (SEO and performance media).Key results: • AI precision rate above 90%. • Reduce time-frame to creat new chatbots is 70%. • Further 100 mil new users in one year.
  • Itaú Unibanco
    Group Product Manager - Product, Content & Ai Strategy
    Itaú Unibanco Aug 2018 - Oct 2019
    São Paulo, São Paulo, Brazil
    • Strategy of digital customer service - web and mobile (Help centers and chatbots)• Proof of concept (POC) for new search engine - web and mobile.• Content management. Resultados alcançados: • POC concluded in 5 months, with cost 20% below forecasted and cloud alloed solution.
  • Itaú Unibanco
    Product Manager
    Itaú Unibanco Nov 2016 - Aug 2018
    São Paulo, São Paulo, Brazil
    • Creation of the MVP and scaling of the first corporate WhatsApp service in the Southern Hemisphere.• Banking strategy in messaging services.• Creation of the first mobile digital customer service for businesses.
  • Itaú Unibanco
    Product Marketing Manager (Digital Strategy)
    Itaú Unibanco Aug 2015 - Nov 2016
    São Paulo, São Paulo, Brazil
    • Development and execution of the digital marketing strategy for Insurance.• Full-funnel campaigns (awareness, consideration, and performance).• Generation and analysis of results to optimize the sales funnel.
  • Itaú Unibanco
    Senior Corporate Communications
    Itaú Unibanco Oct 2013 - Aug 2015
    São Paulo Area, Brazil
    I have leaded and developed communications plans to improve institutional image and media relations.
  • Itaú Unibanco
    Senior Innovation Analyst
    Itaú Unibanco Nov 2012 - Sep 2013
    São Paulo E Região, Brasil
    I have coordinated workshops and Design Sprints to help to solve problems related to the business and generate new models.
  • Itaú Unibanco
    Communications Analyst
    Itaú Unibanco Aug 2009 - Oct 2012
    São Paulo, Brasil
    I have leaded digital plataforms projects, such as intranets, websites and blogs – from structure to content.
  • Itaú Unibanco
    Digital Content
    Itaú Unibanco Jun 2007 - Aug 2009
    São Paulo Area, Brazil
    I have generated and managed content for digital channels.
  • Telefónica
    Account Executive
    Telefónica Aug 2004 - Jan 2006
    São Paulo, Brasil
    Premium clients relations and training for new employees.

Felipe Camargo Skills

Team Leadership Marketing Innovation Design Thinking Digital Marketing Branded Content Media Relations Reputation Management Online Reputation Management Storytelling Portuguese Teamwork Social Media Business Planning Project Coordination Planejamento Empresarial Microsoft Office Microsoft Powerpoint Sharepoint

Felipe Camargo Education Details

Frequently Asked Questions about Felipe Camargo

What company does Felipe Camargo work for?

Felipe Camargo works for Starbem

What is Felipe Camargo's role at the current company?

Felipe Camargo's current role is Head of Product and Design.

What is Felipe Camargo's email address?

Felipe Camargo's email address is ca****@****.com.br

What schools did Felipe Camargo attend?

Felipe Camargo attended Espm Escola Superior De Propaganda E Marketing, Fia Business School, Universidade Paulista.

What are some of Felipe Camargo's interests?

Felipe Camargo has interest in Social Services, Children, Economia Criativa, Economic Empowerment, Cocriação, Inovação Aberta, Design Thinking, Environment, Education, Marketing.

What skills is Felipe Camargo known for?

Felipe Camargo has skills like Team Leadership, Marketing, Innovation, Design Thinking, Digital Marketing, Branded Content, Media Relations, Reputation Management, Online Reputation Management, Storytelling, Portuguese, Teamwork.

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