• Website development through the SquareSpace platform, creation of banners and detailed infographics about the processes involved in hiring the company's services• Management of local marketing campaigns with Google Ads to create branding and increase the visibility of the studio in the region in which it operates and subsequently the implementation of conversion strategies such as promotions • Control of leads and suppliers within the CRM to control and monitor the sales funnel, follow-ups, meetings, and the development and performance of suppliers with our teams.• Responsible for creating approach, innovation, and growth strategies for capturing leads, qualifying, and converting new customers with an emphasis on the process of teaching leads to sell a high-value-added product

• Responsible for coordinating the store's website development team, managing sprints for the development of new features, testing, and implementation in the production environment, and managing the quality of deliveries• Responsible for managing Test, Quality, and Production environments, ensuring the synchronization of updates to the developed product, and following established procedures to minimize errors.• Automation of processes using macros in Excel, scripting using Automa, and Shopify's native tools within the platform, like email marketing, re-targeting, and sales funnels.• SEO (Search Engine Optimization) implementation for the company's website, maximizing the site's relevance in search engines (Google).• Responsible for developing new suppliers, discussing the standards of quality, delivery (lead time), and jointly establishing service level agreements, determined through analysis of operations data, creating performance indicators for monitoring.• Management of project suppliers through platforms such as Upwork, Fiverr, Workana, 99Freelas, and independent agents, creating via Excel the monitoring system of strengths and weaknesses such as reviews, years of experience, portfolio, response time, energy used in meetings of professionals to mitigate risks and align expectations of previously planned sprints.• Responsible for researching new products to be commercialized, including studies of receptivity by customers, analysis of purchase potential, formation, analysis of prices, calculation of contribution margin and profitability.• Responsible for creating marketing campaigns with Meta Ads and Google Ads basing the pre-established brand, growth, and engagement strategy for lead qualification within the sales funnel aiming at conversion

• I founded a consultancy (Sotex LLC.) to serve other companies operating in the logistics sector, where I did a holding company that worked with GLS, FedEx, and Amazon in California and Arizona, working with them to greater effectiveness and legal and procedural compliance of these companies

• Recruitment of the sales team responsible for acquiring the contract with BIRD CO.• Responsible for mapping, coordinating, and installing the logistics centers dedicated to scooters in San Francisco, where the scooters were collected, maintained, and released in the city. The positive results of this operation allowed the expansion of services to the cities of Sacramento, San Jose, and Tracy• Also responsible for data collection and daily distribution of routes among drivers, and later supervising operations, holding periodic strategic alignment/realignment meetings• Periodic review of operations costs to optimize the use of resources (financial and personnel) - Ex: After analyzing that the vehicle maintenance costs were high, we hired a fixed mechanic to serve our fleet, expanding this service to one of our locations with the highest number of vehicles, thus reducing operating costs by 23%• Leadership of the strategic planning team designing logistics and maintenance solutions for urban micro-mobility companies. With the changes implemented, we could land a significant scooter fleet contract for the City of San Francisco.• Optimization of internal processes of collection, maintenance, cleaning, and availability of micro-mobility equipment, where we managed to go from a level of 30 scooters serviced/day to 154 scooters/day across our warehouses• Planning and expansion of scooter maintenance service facilities, increasing the number of warehouses from 1 to 4, totaling an area of approximately 1000 sqft, and number of employees from 3 to 20• Implementation of continuous improvement processes for maintenance operations, collecting performance indicators, and training the team in the procedures in which the hands partially reached the objectives• Management of projects to optimize the use of transport vehicles, reducing maintenance costs by approximately 20% and thus making it possible to increase the fleet and consequently increase the company's profitability

• Management of the collection, classification, and maintenance of equipment collected from partner companies in the San Francisco Bay Area (California)• Classification and evaluation of electronic equipment such as cell phones, desktops, laptops, printers, monitors, and cables• Responsible for the maintenance, cleaning of data and hardware, and packaging before sending them out for reuse

• Responsible for creating and distributing delivery routes and teams to several customers in California, where I extracted information from partner companies' databases and used Excel, Google Maps, and scripting to create and optimize routes based on the number of stops, neighborhoods, products, number of packages, etc.• Maintenance management of the company's vehicles in Excel and Myfleet software, keeping the maintenance history, total parts, and labor for each vehicle. Controls included GPS technology and real-time vehicle scanners to know the average fuel consumption, maintenance, and the possibility of accidents such as sudden braking or breakdowns in any vehicle system, optimizing vehicles for use, including training drivers in safety procedures. Safety and accident prevention and the ideal time to sell the vehicle concerning cost x benefit x maintenance• Helping with creating and maintaining the company's KPIs, holding daily and weekly meetings for team alignment, hiring, and training. • Providing field support to delivery teams to ensure the quality of service offered and achieve quality KPIs for contract renewals• Responsible for the acquisition of a new customer for the company, in which it generated 17 new delivery routes (Ontrack), increasing gross revenue for the company by $60K (+50%)

• Creation of e-commerce using HTML and CSS, banners design, and input of products in the e-commerce and detailed infographics about the processes involved in purchasing the company's products• Implemented SEO on keywords related to the business niche where we managed to reach 3rd place in organic google search in São Paulo• I was responsible for creating marketing campaigns using Google Ads and Facebook ads to raise budgets• I carried out monitoring of works and management of the project and the logistics of employees and materials

To finance the Technology Management faculty at FIAP, I entered a tennis retail store without ever having sold a shoe. I dedicated myself to becoming the "top seller" of the store during the busiest month, thus developing my negotiation and marketing skills.

• Technical representative for Dell b2b in Brazil, where he served machines for companies such as Votorantim, Petrobras, GM, among others• Performed telephone service for technical support on Dell equipment, opening calls, configurations, updates, and Troubleshooting• Follow-up of calls to certify the solution of problems

• Follow-up on processes within the legal systems of the government with the end customer, instructing and explaining whenever necessary.• In my spare time, I helped the office's finance staff with the creation and automation of Excel spreadsheets to improve the company's daily financial control.

Responsible for remodeling the company's expansion strategy, where we stopped importing and selling products inside our shop, providing a "showcase" with consignment products for the gyms, thus forming a "low cost" expansion model. and expanding our partners and points of sale from 2 to more than 35 in the state of São Paulo.

• I created sales methods and training for employees and partners to increase customer conversion and develop the most common objections imposed, thus expanding the company's trust and conversion rate.• With my method, I have trained more than 60 people in a period of 3 months using the facilities in a relaxed and light way, focusing on quality time with the people who participated in the project• Acquisition, maintenance, and support of new franchisees to mitigate the most common mistakes and increase potential business performance

Development of a system to mitigate problems with minor crashes inside the parking lots. The system recorded 360 photos of the vehicles populating the database with all the data needed to prevent the customer/vehicle from re-submitting a non-conforming report, drastically reducing the claim payments.

• Participation in the project team that took care of the migration of the Back Office system from the Lotus Notes platform to Mitra• Responsible for creating and updating project controls, using project management best practices, including project use and monitoring using MS-Project• Conducting feasibility and sizing studies for the upgrade of the front office infrastructure• Assistance in the development of new information security policies implemented in the bank for data preservation• Responsible for coordinating the outsourced help-desk team (T-Systems) for the maintenance of Performance Indicators (KPIs) and assistance with technical questions• Assistance in validating the contingency plan with redundant links, performing on/off-site tests with the New York office for updates to the bank's internal systems• Coordinator of the intern team for the development of the institutional video and coordination of the company's end-of-year party• Participation and preparation of minutes of weekly alignment meeting