- Leading a high-performing marketing team, driving growth through institutional and commercial marketing, internal communications, and product marketing.- Implemented an Account-Based Marketing (ABM) strategy to streamline sales processes and shorten sales cycles.- Managing a team of 6, actively supporting the Institute's growth initiatives and business strategy.- Played a key role in aligning marketing efforts with the overall business strategy to enhance organizational growth.

- Strategic Business Plan development- Sales and Marketing strategies and tactical actions development and support- Brand and re-branding strategies- Positioning, sales pitch and presentations development- Definition of buying personas- Market Intelligence - study and analysis

Responsible for Brazilian and Mexican ABM strategies- Marketing and sales plan to acquire target accounts- Buying persona analysis and definition- Sales kit development- Sales pitch definition and enhancement

Led the operational marketing team for 7 years, contributing to the company marketing and business strategies. Also, worked closely with the Sales Team to ease their work by helping them with a variety of strategies such as:- Market & Sales Strategy: contributed to developing the strategy to be recognized as a thought leader and trusted advisor. - Sales support: lead acquisition, qualification, and management, CRM management, ABM & events strategies (both digital & on-site, domestic & international), social selling (Linkedin Sales Navigator), proposal and presentation support, collaterals development, and more.- International market: worked with the internationalization team contributing to its growth strategy.- Research and advisory relationship: helped manage the relationship with companies such Gartner and Forester- Partnerships & Channels: manage the relationship with Market and Sales focal points at partners such IBM, Genesys, Red Hat, and BMC. - PR & content development: managed the 3rd. part PR team by defining the strategy, main goals, and themes, and also helped to develop (ghostwriting), and review contents (inbound and outbound, technical and non-technical approaches).- Digital & Social: coordinate the strategy orchestrated with PR, content generation, ABM, and social selling, focusing on lead generation, nurturing, and awareness.- Offerings & Products: support the R&D team with market insights and market intelligence, and go-to-market strategies.

- Main brand identity update including new print and digital materials, POS identity and materials, custom presentation templates and workflow, custom and regular packages etc.- Updated brand market positioning suggesting a specific and new approach to local and nationwide market.- Reviewed and fixed the website shop and developed a plan to expand Internet sales through social and other web sales tools such as eBay and Amazon storefronts.

Corporate Strategic Planning (marketing, communication and sales):- Internal team, external agencies (Advertising, On-line and PR) contact and management- Planned, developed and managed participation in events as Gartner Summit, CIO Latin America, Oracle OpenWorld, Progress Revolution, and development of Workshops and Webinars- Market repositioning and new brand identity- Co-responsible for developing new offers (including a brand new product)Inbound (content generation), Outbound and Digital Marketing strategies development:- PR management and content generation (releases, articles and several other contents as Ghost Writer)- On-line media strategy: social media channels and website management, statistics reports and updatesInternal Communication development and management:- Definition, implementation and management of a new tool (MS Yammer) to engage and spread the company culture through out the employees using Google+ as a support asset to deploy the strategy following the global strategy- Co-responsible to develop motivational, engagement and recognition actions to improve employee performance Search, qualification, nurturing and management of leads and other sales support activities:- Leaded the migration, deployment of a new CRM Tool and co-responsible for its management (Salesforce and Pipedrive)- Developed social media and email marketing campaigns to improve customer relationship- Developed management reports such as sales pipeline to the board- Customer care and support within Sales Department

Regional Media and Guerrilla Marketing strategy, plan and deployment: - Main responsible for the “receptive channel” (Campinas, Indaiatuba and Valinhos ) media plan, including billboards, radio and TV: Increased in 30% the number of leads through the “4004”number- POS (Kiosks) localization, marketing and promotional material management for owned and authorized sales agents POS and stores: Increased in 100% the number of visitors and deals made in about 3 months- Local partners development - negotiation and partnership management - to promote the brand and products in creative ways and also promote employees benefits as a plus- Development and management of regional Guerrilla Marketing Strategy to interact with customers in a different environment- Development of internal and external sales team training, engagement strategies and motivational events.

B2B, B2B2C and B2C Business and Marketing Strategy:- Implemented and developed the strategic planning cell for brand repositioning: improved profit in 10% through product repositioning and price study update;- Responsible for internal comms, helping HR team to enhance employee experience and satisfaction;- Search, development and management participation in national (e.g. ForMobile) and International (Decosit Brussels) events;- Channels and partners development (local and international), supporting the end-to-end process from onboarding to supporting with materials and training.Co-responsible for sales strategies:- Development of customer satisfaction and loyalty programs;- Market segmentation: increased profits in 20% of high end products from 2008 to 2009;- Variable compensation strategy for channels, partners and alliances: results went up to 20% above the original sales goals;- comprehensive analysis and strategy for internal segment managers and channels, including performance analysis, reports and goals definition by volume, profitability and global revenue for each production item (2.500 total), segment and channel;- Support international channels and partners with close relationship with sales agents in Argentina, Mexico, United States, Japan, Sweden e South Africa;- Profitability and CAC analysis for existent and potential markets and products to develop global marketing strategies with the company management board.New Products Development- Market Segmentation and review of product classification to accurate its costs and prices;- Data management anda analysis helping detect new market opportunities and demand generation, supporting the new products development team with marketing insights such as market tendencies and buyers behavior.