Felipe Serrano, Mba

Felipe Serrano, Mba Email and Phone Number

Account Director
Felipe Serrano, Mba's Location
Long Beach, California, United States, United States
Felipe Serrano, Mba's Contact Details

Felipe Serrano, Mba work email

Felipe Serrano, Mba personal email

n/a

Felipe Serrano, Mba phone numbers

About Felipe Serrano, Mba

Expert in experiential marketing and multicultural marketing strategy development. Recognized for strong organizational and analytical ability, communication and interpersonal skills, creative vision and execution.Over my twelve plus years of experience in marketing I have worn many hats - strategist, researcher, manager, director, innovator and problem solver. As a result I have a unique ability to manage a wide array of projects and navigate complex challenges.At the end of the day I am a marketer who knows how to get things done. I have big ideas and I know how to execute them. I use both sides of my brain and I am always pushing for cutting edge and fresh ideas.

Felipe Serrano, Mba's Current Company Details

Account Director
Felipe Serrano, Mba Work Experience Details
  • Davila Multicultural Insights
    Director Of Marketing & Client Services
    Davila Multicultural Insights Apr 2015 - Dec 2016
    Encino, Ca
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  • Latinsphere Advertising
    Director Of Experiential Marketing
    Latinsphere Advertising Jul 2011 - Dec 2014
    Long Beach, Ca
    •Developed strategy, directed creative and managed subsequent roll-out for all experiential marketing campaigns•Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve•Generated new business by developing and implementing growth strategies which resulted in year-on-year increase of more than 200%• Led and managed Experiential Marketing Department in production of events and tours, consumer engagements, product launches, national promotions, interactive and social media, mobile marketing, and brand sponsorship activations •Clients included: Disneyland, U.S. Cellular, Macerich Properties, and Long Beach Transit
  • Tandem International, Llc
    Director Of Sales And Marketing
    Tandem International, Llc Jan 2009 - Jul 2011
    Glendale, Ca
    •Spearheaded sales and marketing efforts for startup company specializing in event, digital and social media marketing•Grew sales by 300% over two years by implementing successful strategies to increase Clients product awareness and brand exposure•Clients Included: Nike, Proactive, TNT Agency, LAFC Chelsea and All Access Entertainment
  • Latinsphere Advertising
    Experiential Marketing Supervisor
    Latinsphere Advertising Jul 2006 - Jan 2009
    Long Beach, Ca
    •Managed all below-the-line experiential marketing efforts from creation of the programs to execution and final reporting•Developed, implemented, and maintained budgets for all marketing programs•Accounts supervised included: Verizon, ESPN Deportes, and Disney Vacation Club
  • Agilent Technologies
    Training Consultant (Mba Internship)
    Agilent Technologies Nov 2005 - Jul 2006
    Barcelona Area, Spain
    •Created and conducted various trainings for Agilent personnel across all disciplines to ensure compliance with company and government requirements •Tracked and reported all trainings for personnel at the Barcelona offices
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  • Latinsphere Advertising
    Experiential Marketing Manager
    Latinsphere Advertising Jan 2003 - Sep 2005
    Long Beach, Ca
    •Responsible for the day-to-day logistics, planning, scheduling, and execution of experiential marketing programs•Clients included: Sears, Die Hard, Verizon, Orchard Supply & Hardware, and XM Radio

Felipe Serrano, Mba Skills

Relationship Marketing Digital Marketing Multicultural Marketing Advertising Integrated Marketing Interactive Advertising Interactive Marketing Event Management Brand Management Radio Direct Marketing Media Planning Media Buying Mobile Marketing Outdoor Advertising Marketing Communications Social Media Marketing Marketing Marketing Strategy Social Media

Felipe Serrano, Mba Education Details

Frequently Asked Questions about Felipe Serrano, Mba

What is Felipe Serrano, Mba's role at the current company?

Felipe Serrano, Mba's current role is Account Director.

What is Felipe Serrano, Mba's email address?

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What is Felipe Serrano, Mba's direct phone number?

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What schools did Felipe Serrano, Mba attend?

Felipe Serrano, Mba attended United International Business Schools, Vanguard University Of Southern California.

What skills is Felipe Serrano, Mba known for?

Felipe Serrano, Mba has skills like Relationship Marketing, Digital Marketing, Multicultural Marketing, Advertising, Integrated Marketing, Interactive Advertising, Interactive Marketing, Event Management, Brand Management, Radio, Direct Marketing, Media Planning.

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