Felipe Zapata Email & Phone Number

New York, United States

New York City Metropolitan Area

● Monitor daily operations such as billing, budgeting, and marketing, while identifying program weaknesses, and implement solutions to ensure smooth operations● Spearhead recruiting project by setting project goals, conducting market research, and cross functionally collaborating with different departments, resulting in extra $100k in yearly revenue for the firm● Support branding and marketing activities within the firm by updating branding vision and conducting marketing campaigns on… Show more ● Monitor daily operations such as billing, budgeting, and marketing, while identifying program weaknesses, and implement solutions to ensure smooth operations● Spearhead recruiting project by setting project goals, conducting market research, and cross functionally collaborating with different departments, resulting in extra $100k in yearly revenue for the firm● Support branding and marketing activities within the firm by updating branding vision and conducting marketing campaigns on multiple channels Show less

New York City Metropolitan Area

• Conducted market research and competitive analysis to identify target consumers and stay up to date on market and cultural trends.• Gathered and analyze data to develop and recommend media mix scenarios to optimize spending budget and maximizeROI.• Collaborated cross-functionally with other teams, such as marketing science, investment, and brand management, todevelop and execute comprehensive brand and media strategies.• Created compelling visual presentations… Show more • Conducted market research and competitive analysis to identify target consumers and stay up to date on market and cultural trends.• Gathered and analyze data to develop and recommend media mix scenarios to optimize spending budget and maximizeROI.• Collaborated cross-functionally with other teams, such as marketing science, investment, and brand management, todevelop and execute comprehensive brand and media strategies.• Created compelling visual presentations and communication materials to share findings and results with stakeholders. Show less

• Managed SEM, SEO, media planning, and project management for Elevate Radiate Educate non-profit with a budget of $10k• Collaborated with a small team to execute the campaigns, and managed the client relationship• Analyzed & optimized our search campaigns based on client KPIs of CTR and conversion rate, and achieved a CTR of over 8% and an 84% conversion rate overall

New York City Metropolitan Area

As an Account Associate, on a day to day I managed bookkeeping of over 30 clients through different softwares. I facilitated financial reports in preparation for tax season, while also communicating insights to clients and supervisors. I also led price marketing initiatives, by leveraging market expertise and research resulting on a stabilization of profits, while decreasing workload by half. Lastly, I analyzed consumer insights, and crafted plans for developing guidelines to promote company’s… Show more As an Account Associate, on a day to day I managed bookkeeping of over 30 clients through different softwares. I facilitated financial reports in preparation for tax season, while also communicating insights to clients and supervisors. I also led price marketing initiatives, by leveraging market expertise and research resulting on a stabilization of profits, while decreasing workload by half. Lastly, I analyzed consumer insights, and crafted plans for developing guidelines to promote company’s services across various channels (Social, and Referrals (WOM)). Show less

United States

• Assisted the Mayor of Broward County with managing international trade logistics, while interacting with locals during a trade mission in Colombia • Advised the mayor and Colombian locals on customs to bridge the cultural divide between both parties• Guided 30+ Colombian Business owners and politicians at Florida’s International Trade and Commerce Expo, resulting in several businesses taking their products worldwide • Analyzed business results, marketplace trends and… Show more • Assisted the Mayor of Broward County with managing international trade logistics, while interacting with locals during a trade mission in Colombia • Advised the mayor and Colombian locals on customs to bridge the cultural divide between both parties• Guided 30+ Colombian Business owners and politicians at Florida’s International Trade and Commerce Expo, resulting in several businesses taking their products worldwide • Analyzed business results, marketplace trends and consumer insights to inform/advance positioning, product strategy, claims, branding and marketing strategy Show less

Bachelor Of Business Administration - Bba, International Business

Bachelor Of Business Administration - Bba, International Business

Study abroad program with emphasis on design thinking, marketing strategy, Intercultural communication, and German.

Aircraft Operations, Aeronautics/Aviation/Aerospace Science And Technology, General

Obtained student pilot license, and aviation safety certification.

Digital Marketing

As a Digital Marketing Apprentice, I developed skills in paid search, paid media, paid social, programmatic, SEO, and SEM. I also.