To continue Nice Tech evolution and build a modern food company in the ever-changing food tech landscape, I took on an expanded role to oversee the newly created Demand Department, which integrates Marketing, Sales, Operations, Innovation, Reserch & Development, & Technology , into a single unified organization. Areas of responsibility: => Research & Development => Product innovation => Market insight => Commercial Marketing => Branding => Product sales => Technology sales => Customer service => Supply Chain => Demand Operations => Technology The alignment of these functions comes at a critical time with Nice tech's new strategy, more focused on developing the worldwide network of partners using our patented technology, which maintains all the properties of fresh products once they have been frozen, i.e. texture, taste, appearance, water leakage, color, and allows consumers to enjoy a product with the same quality as a fresh product but with many more advantages, such as sweetness, convenience, shelf life, waste and sustainability.Also leading the growth and expansion into other categories such as meat, fish, among others.

Lemotive’s mission is to enable brands to redefine their relationship with customers in a demanding digital world. We offer brands the possibility to maintain a continuous relationship between them, their products and their clients across the whole consumer journey to engage their clients and their social network, improve their NPD, lower their return rate, improve their conversion rate and finally boost their sales.

Delissium aims to bring the amazing Spanish gastronomic experience to the main cities of the world, helping to transmit the passion of our cuisine in a novel, innovative and unique wayDelissium goes beyond the typical Spanish food restaurant or the typical street cart. We want to revolutionize street food, uniting the dynamism of street food with the best practices of retail. Our tricycles are totally autonomous kitchens, which allow us to be close to the consumer, and keep a fresh product at all times.

A venture builders with a fresh approach.I lead a team of business developers, marketers, designers and programmers with one common goal: to disrupt, to help startups develop from idea into successfull business propositions. o Opportunity sizing, customer & partner benefits, brand fit, operational feasibility, business plan & funds rising. I invested in 2 of the startups accelerated ( Delissium UK, and Lemotive).

The Omni-channel Nightlife Operating System built for the success of your business and the future of the industry.Exited in 2017.

Responsible for growing Fruselva’s business by establishing partnerships in new markets. This involves developing new subsidiaries, new production facilities and new sales partnerships, with plans and strategies, managing and developing all cross functional teams.Lead project management and facilitating the successful execution of end-to-end agreements.

I lead cross functional teams to achieve the vision to inspire and share the joy of Mediterranean cooking, bringing people together and building stronger, healthier communities.Responsible for launching mission-based strategic initiatives to increase revenues and market share, driving critical growth for the companyResponsible to develop and deliver Marketing & Innovation Plans for Foods & Snacks portfolio for Borges International Group ( both Consumer & B2B) , accountable for a portfolio with +700MM€ in Net Sales Value that includes leading Brands like Borges, Star, Popitas, ITLV, Tramier, with worldwide presence ( +100 countries)• Definition & implementation of marketing strategies and plans to fuel both short & long term• Development & implementation of innovation & brand activation plans across portfolio• Categories managed include Dressings, Pasta, Sauces, Ready Meals & Snacks.• Definition of New Categories Business Strategies, Portfolio Vision, Innovation Strategies and the Right to Succeed to win in market.• Interaction with markets across world core geographies: Spain, USA, Russia, India, Poland, Brazil, China, UK, France, Middle East, South Africa, Singapore.• Defining the global marketing strategy for Foods & Snacks across Borges International Group ( Consumer Division & B2B) core geographies (Spain, USA, Russia, India, Poland, Brazil, China, UK, France, Middle East, South Africa, Singapore), focusing on Brand strategy and Innovation.• Responsible to develop Marketing Plans for the international development of all categories and brands, leading the multilocation marketing team, with 8 subsidiaries.• Redefinition of the Group Core Dressings Business Strategy, implementing a complete new Olive oil portfolio ( design, usages, premiumization), based on consumer insights and drivers. Introducing new insights to the category, that have been adopted by competitors More than +900 skus changed in less than one year.

Responsible to develop Business & Innovation Strategies for Existing and New Categories in Borges International Group ( Consumer and B2B) across all core geographies. Categories Managed include (Dressings, Pasta, Sauces, Ready Meals & Snacks).In this highly collaborative role I was responsible for idea generation, conceptualization, analysis and testing of new products and concepts.• Lead innovation framework/process and define guardrails on how innovation is to be managed, from research to insights to project priorization.• Lead the startup innovation process in the Company.• Define and implement an innovation methodology.• Lead the Innovation Committee.• Develop a strong and measurable pipeline: oversee innovation projects through the internal stage-gate process, monitoring and adjusting as needed to ready innovation projects for commercialization.• As a champion for innovation across the organization, provide ongoing leadership to cross-functional teams across a range of projects with multiple components; these may include research and insights, channel strategy, valuation and business case development – in collaboration with Marketing, Creative, Operations, Sales, and Finance.