Strategic planning, budget management, and overseeing digital and traditional marketing initiatives. Leadership of the marketing team motivating and empowering to achieve ambitious goals, fostering a culture o collaboration, crativity, and innovation. Continuous commitment to improvement and adaptations to market dynamics, working to align marketing strategies with business objectives, ensuring sustainable growth and competitiveness.

Pyrénées Group is the leading retail group in Andorra with businesses like Department Stores, Selective Food Retailer, exclusive Car retailer & Mobility Services (Mercedes Benz, BMW, Land Rover and Jaguar), exclusivity for Andorra for leading Global Brands : Carrefour, Fnac, K-Tuin Apple retailer, McDonald’s), Travel&Leisure and Consumer Financial Services.Leadership, definition and execution of the digital marketing plan, CRM strategy and loyalty program.Digital budget strategy definition and leadership for the objectives consecution in different digital channels.

Lead company strategic data and ensure the strategic activation through business projects around the business intelligence and activation to ensure the company objectives.Responsible for the activation areas, teams and budgets worldwide: CRM, Digital paid media, SEO, market research.Leadership, definition and execution of the worldwide digital activation plan and CRM strategy. Supervision the local strategies, and validation with local teams and agencies.Worldwide budget strategy definition and leadership for the objectives consecution in different sales channels, Ecommerce and physical stores.

Leadership, definition and execution of the worldwide digital marketing plan and CRM strategy. Supervision and local strategies validation with local teams and agencies.Worldwide budget strategy definition and leadership for the objectives consecution in different sales channels, Ecommerce, Marketplaces, and physical stores.Execution and supervision of the market researchs and different studies to track and support marketing actions and company strategy definition.Supervision of the main digital and CRM KPI. ROI analysis to support strategy improvements on different digital disciplines and sale channels.

Colvin, the technology company dedicated to the floriculture industry, has raised €45M Series C funding to scale its business in Europe and become leaders in the flower and plant sector with its B2C and B2B business model. The operation is led by Eurazeo -which has invested in the leading marketplaces in Europe as Farfetch, Glovo or ManoMano- followed by Capagro who have relied on Colvin’s potential and ambition to disrupt a global industry in the midst of a digital revolution that is expected to reach €120 billion in 2027.

Marketing department Danone Spain. Supervision of digital projects in Paid, Owned and Earned Media. Brands: Danone, Activia, Actimel, Danacol, Densia, Savia, Danonino, Danet, Mi Primer Danone, Griego, Vitalinea, Danet. Tasks developed in these brands: support on digital strategy definition, fixation and revision of the digital objectives, digital integration in marketing plan, launch and maintenance of websites and content of different brands. Supervision of the digital projects and digital campaigns, media plan optimization, SEM & SEO, mobile, earned media tracking and insights detection, digital dashboard definition. Analysis and optimization of the CRM loyalty program and actions (Newsletter campaigns, Notifications, Segments).

Online magazine specialized in content related to the salads. World leader on salads content. (www.todoensaladas.com, e-commerce tienda.todoensaladas.com). Task developed on this period: Development of brand strategy and comunication, business plan definition and web advertising model. Design and interface definition for web and mobile. Strategy definition to increase visits, achieving the first place in organic positions (SEO) with the keyword: salads. CRM strategy definition, data base, email captation, and emailing campaings. Website design and programming. Social Media strategy, Instagram (8k. followers) facebook (60k fans), youtube channel, definition of the content calendar. Team supervision: sales manager, community manager, chef (Estrella Michelin), nutritionist. We managed to be the leading website in Spain, on the own thematic. We went as invited on a TV program to talk about benefits of salads (TVE: first national TV).

Havas Media is a global communications group, with different agencies specialized. Summary of the tasks developed on this period: Definition of digital communication strategy. Project management, supervision of account team and creative. Integration of media strategy and creative. Presentation of the strategies to clients. Development of these tasks and responsible for accounts on following brands: Colacao, Nocilla, Font Vella, Lanjarón, Moët & Chandon, Mango, IQS, CAM, Eroski. Detail of the tasks developed on these brands:- Paid Media: SEM strategy definition, creative campaign supervision and implementation, integration with rest of communication and creative campaigns. Integral analysis with the rest of communications.- Owned Media: Web & Social creative strategy supervision, contents calendar strategy, CRM campaigns, emailing, data base. Web & social metrics analysis. SEO strategy definition. Supervision the developer team, and the digital productions. Supervision of the web usability.- Earned Media: Insights detection, buzz tracking analysis, supervision the team of community managers.

CP Proximity is a creative agency that belongs to global group "Tiempo BBDO". Summary of the tasks developed on this period:Account management and support account manager. Project supervision, Briefing creation, presentation of the comunication strategy & creative to clients. Brands: Caprabo (CRM), Gallina Blanca (Digital + Events), Intermón Oxfam (Digital), Andalucía (Digital), LaCaixa (Communication), Obra Social LaCaixa (Communication), Wolkswagen (Digital CRM), Mitsubishi (Digital).

Fashion textile company for surf clothing. Tasks developed as a designer: Designs for the prints on clothing for the collections of skate, surf, snow. Design the season catalog of the new collections.Definition of the image brand strategy, logo design, with trademark registration in Europe. Website design, brochures and online catalog.