Felix Díaz Email & Phone Number

North Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Apply Digital is a boutique IT services shop. We build cutting-edge digital experiences for enterprise customers around the world.As a Product Management Lead, I oversee Kraft Heinz's platform, managing the product vision, roadmap, and coordinating with all other teams to bring their digital products to life.

Vancouver, Columbia Británica, Canadá

- Led the planning, development, and implementation of a B2B SaaS platform for fleet management increasing the subscriber base by over 50%.- Owned the product vision, strategy, and roadmap.- Implemented dashboards, KPIs, and other metrics to accurately track different revenue streams and cost centers, reducing overall product operation costs by 15%.- Launched a new product in 2022 with 10x month-by-month adoption growth. - Led the product management due diligence and merger operations in M&A.

Vancouver Y Alrededores, Canadá

- Established a data-driven culture for decision making and product strategy, increasing the average daily platform users by 27%. - Led feature prioritization exercises and created a product roadmap based on OKRs aligned to the company strategy.- Worked side by side with the sales and marketing departments to develop new sales channels.Implemented a formal product management process and spearheaded a culture of continuous product delivery.

Guadalajara Y Alrededores, México

- Led the product management and the marketing teams, increasing monthly revenue by 8,000% (2.5M MXN).- Used data analysis and UX research to increase the monthly active users by over 500%.- Increased monthly conversions by 4,000% (2.3k) using growth hacking strategies.- Implemented Lean and Scrum methodologies companywide.- Developed a results-driven corporate culture that maintained a strong team morale.

Guadalajara, Mexico Metropolitan Area

- Created and owned a product roadmap and aligned it to the company vision and objectives.- Implemented Scrum and a culture of continuous product delivery with biweekly releases.- Early involvement in initial strategy/discovery with client’s decision makers and users.- Worked side by side with the product design team to standardize and improve the UX/UI.

Guadalajara Y Alrededores, México

- Coordinated and oversaw the construction of a brand-new production plant of 160,000 ft².- Implemented a production management system to coordinate production and calculate costs correctly.- Coordinated 8 successful third-party audits in quality, work safety and environmental management.

Guadalajara Y Alrededores, México

- Increased sales by 30% (11M MXN) by managing key client accounts and applying specific product placing and pricing for each one of them.- Developed 2 new product lines, including the market research, production, logistics, pricing, and marketing campaign.- Increased the net profit margin from 7% to 13% by using cost engineering and developing individual sales strategies for key customers.

Postgraduate Degree, Productive Systems Optimization

Post-graduate course in mathematical optimization.

Bachelor Of Science - Bs, Industrial Engineering And Business Innovation

Bachelor in industrial engineering with a strong business management focus. • Graduated with Honors. • 1 year of academic exchange.