Felix Gutierrez Email and Phone Number

Services OutlineProduct, Packaging & Display DesignProduct Development & SupportProduct, Packaging and Display PrototypingOnline Retail Image Manipulation, Photography & VideoOverall Presentation SupportMarket Research & Inside ServicesWork ExperienceWalmart Senior Design Director of Packaging & Displays for Private LabelBrand Director of 3D Product for Private Label.Rocktenn MerchandisingSenior Director of Sales Design & Sustainability – WalmartInternational PaperRetail Account Manager, Display & Packaging – WalmartAvery DennisonRBIS Account Executive – WalmartDaySpringProduct Director - Innovation

I’m responsible for leading and directing all aspects of the organization's product development strategic direction, objectives, development and initiatives relating to the DaySpring Innovation business. I ensure all aspects of product leadership (quality, relevance, innovation, and ministry), are being achieved through the product development Innovation process and ultimately resulting in not just products that delight the consumer, but more importantly well sound business that meet Dayspring’s financial & delivery targets.“Trust in the Lord with all your heart, and do not lean on your own understanding. In all thy ways acknowledge him, and he shall direct thy paths”Proverbs 3:5-6

As a Market Segment Leader I’m able to achieve profitable market share growth in my Walmart apparel targeted segments through integrated proactive solutions and service. Established Avery Dennison as strategic partner with leading global innovated solutions, delivering great value with integrity. As the first line of contact with Walmart I collaborated directly with multiple levels of the Walmart organization in order to drive the over all development of multiple sole mandated private level brands

I’m currently one of International Paper's key contact for both Walmart and Sam’s Club packaging and display needs, In this position I oversee Walmart related programs and direct multiple support groups in with in IP always making sure the brand integrity is kept intact.

I was a key contact for both Walmart and Sam’s Club packaging and display needs for Rocktenn, In this position I oversee Walmart related their needs and direct multiple support groups in with in the Rocktenn organization to fulfill Walmart needs and or address opportunities always making sure the brand integrity is kept intact. As a key driver for sustainability within my organization, I’m constantly looking for the best balance of fair price, product integrity and shelf presence for any given product.

Coordinated creation, photography and messaging for private brand packaging by brand/category for teams. Contributed to concept, creation and execution of creative package design solutions based on brand segmentation, fashion pyramid and target customer. Conducted research related to artistic, design and market trends. Owned development and presentation of design concept to production-ready art. Determined look and feel of private-label package designs, including logo, fonts, colors, photography and layout, to drive brand messaging with world-class design. Collaborated with product development teams, marketing, merchandising and global procurement insuring the over all self-presence as well as the visual impact of the brands was well executed.

Led shoe creative process for private brand footwear by brand and category for multiple teams. Directed and contributed to concept, creation and execution of creative shoes as well as packaging design solutions based on brand segmentation, fashion pyramid and target customer. Conducted research related to artistic, design and market trends with respect to specific category of responsibility. Owned development and presentation of design concept to production art ready. Determined the look and feel of specific private-label product and package designs, including logo, fonts, color, photography and layout for footwear brands, driving brand messaging.