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Felix I. Email & Phone Number

VP, Business and Growth Strategy at Cakap
Location: Jakarta, Indonesia 11 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Role
VP, Business and Growth Strategy
Location
Jakarta, Indonesia
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Felix I. is listed as VP, Business and Growth Strategy at Cakap, a with 388 employees, based in Jakarta, Indonesia. AeroLeads shows a matched LinkedIn profile for Felix I..

Felix I. previously worked as VP, Business & Growth Strategy at Cakap and Head of Commercial & Growth Strategy at Cakap. Felix I. holds Bachelor'S Of Commerce - Accounting & Management, Business/Commerce, General from Macquarie University.

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Cakap

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About Felix I.

10+ years of experience in Product Management, Strategy & Revenue Growth. I help enterprises to build and grow new digital product & services end-to-end to expand revenue streams, optimize revenue channels and drive growth.Achievement includes building & growing a commerce loyalty app to 100 billion+ IDR in annual GTV in 1 yearMy academic and professional career have allowed me to experience and grown within multiple cultures and countries such as Malaysia, Australia and Singapore to name a few.

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Felix I.'s current company

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Cakap
Cakap
VP, Business and Growth Strategy
Jakarta, Indonesia
Website
Employees
388
AeroLeads page
11 roles · 18 years

Felix I. work experience

A career timeline built from the work history available for this profile.

Vp, Business And Growth Strategy

Jakarta, Indonesia

Vp, Business & Growth Strategy

Jakarta, Indonesia

*Cakap is one of the largest edtech startup in South East Asia; valued over USD100mn, and the pioneer in 2-way tech in education in Indonesia>ACHIEVEMENT:1. Revenue Management: 6x revenue across products over ~14 months, maintaining positive EBITDA2. Business Growth: Scale operation and product growth across multiple units from series A to series C+ wtih valuation over USD100mn3. Product: Designed, tested and launched features at marketplace business unit to 3x MAU in 2 months>RESPONSIBILITIES:1. Head Enterprise (B2B), Marketplace, Live Course (B2C) & Corporate Strategy Unit including responsible for the development and iteration of BU's vision, strategy, roadmap, strategic project management and new products2. Manage the revenue and P&L of overall business units and projects3. Lead cross-functional team to design and execute strategic projects end-to-end from strategy, product management, operation, GTM, growth to monetization to grow the business and profitability of the firm4. Product Growth & Management: Perform deep-dive analysis and identify opportunities for product growth and optimization with a specific focus on designing and implementing new strategic approaches, ideas, and processes5. Supervise all revenue channels by analyzing business tactics, performance analysis, sales & marketing strategies, market research, clients segmentation and competitor analysis6. Oversee the execution and planning of the whole sales operations, setting sales targets, determining the effectiveness of current sales and growth initiatives7. Project management: Led management of project's strategy & planning, budget, cost control and implementation.8. Lead FP&A and corporate strategy team i.e. M&A

Head Of Commercial & Growth Strategy

>ACHIEVEMENT:1. 4x Enterprise business unit YoY revenue in 2 quarters2. Led 4 sales & growth divisions: Corporate, Academic, CSR and Government Relations>RESPONSIBILITIES:1. Manage the revenue growth and P/L of the Enterprise business unit2. Develop and implement the overall sales strategy for Account Management and Sales teams, ie. defining client segmentation, building sales playbook, or optimizing acquisition strategy3. Design, experiment and incubate on new business initiatives; and analyze the successes via data-driven analyses; to find and expand revenue streams4. Close deals and manage, review and renew such agreements with wide-ranging network of clients from corporations, startups and governments clients5. Build and develop the sales team by establishing standards for recruiting, hiring based on merit, identifying employees with high potential, providing mentorship, leading by example and establish succession planning6. Collaborate closely with stakeholders across all parts of the organization, particularly Marketing, Operations, Product Management to establish strong value propositions7. Lead new business projects and initiatives to incubate potential growth drivers and expand revenue streams end-to-end including strategy, product management, operation and growth

Jun 2021 - Jan 2022

Venture Partner

*Golden Arrow is a boutique investment firm specializing in advising corporations in SEA in fundraising, M&A, and IPO preparation with deal valuations range between USD 10 millions - USD 250 millions.

Revenue Growth & Strategy Manager

Jakarta, Indonesia

1. Developed strategy and operation management to expand revenue growth2. Acted as Product Owner of 3 revenue products: Hotel Loan, Loyalty Program, and In-App Advertising incl. product strategy, product management, monetization and OKR tracking3. Partnered cross functionally with product, marketing, growth, and sales to deliver on business goals4. Forecasted, planned & analysed firm’s key performance and financial metrics5. Performed deep-dived analysis on the evolving market landscape and provide strategic recommendations or course corrections to drive innovation and business impact

Jan 2021 - Jun 2021

Senior Business Development & Project Manager

Indonesia

*DBN is a consulting firm that performs services to enterprises and tech startups to achieve business objectives through implementation of digital product & tech solution.>ACHIEVEMENT:1. Led the development and implementation task force to build an ecommerce operation for a national FMCG company resulting in 120% digital sales in 1 year.2. Designed product strategy and managed initial operation & execution to build new digital product for a fintech startup to 3x GTV in 12 months.3. Closed 10 billion+ deal for a B2B tech startup in the first half of 2020 despite the pandemic.4. Lead 3 teams (+ outsourcing): PMO; Strategy; and BD & Marketing to multiple digital project & product management at the same time.>RESPONSIBILITIES:1. Develop strategical business thesis, project roadmap & product management based on consolidated data insights and general trends as digital project lead to generate new revenue streams, drive growth & grow sales channels.2. Develop innovative business model; structure and oversee project's finance: P&L, Budget, Pricing, etc; and set up multiple negotiation roadmap and strategy to assure the successful closing of differing deals: sales, fundraising, sponsorship, partnership, etc.3. Build marketing and growth strategy (Go-to-market, sales funnels, CRM operation, community/KOL management, etc), and oversee its execution to generate successful customer acquisition, retention and branding through multiple advertising channels and management of marketing agency.4. Lead the operation of the business & execute operational strategy to meet business objectives milestones and KPIs (financial, quality, human aspect) with operational excellence.5. Manage the interest of every stakeholders to ensure their buy-in and thus the success of the projects.

Mar 2017 - Dec 2020

Co-Founder, Product & Strategy

Indonesia

*Noua Gaming was a subscription-based gaming service startup that enables our members to play on-demand console game securely anywhere.- Designed strategical business direction, growth strategy & product management roadmap.- Built the operational procedure & logistics and overseeing the P&L and finances.- Managed product development, pricing A/B testing & marketing initiatives.At closing, we had successfully reached and accumulated, without paying any ads, 2,500+ wait list for paying subscriber- 50 capped-paying subscriber (for BETA); and 250 mio+/month in recurring revenue.

Jan 2020 - Nov 2020

Senior Business Development & Marketing

Artha Graha Group Tbk (Pt. First Jakarta Internasional)

Indonesia

*Artha Graha Group is a diversified conglomerate holding company with holdings in Telco (Artha Telekom), Banking (Bank Artha Graha), and Property (Indonesia Stock Exchange, Pacific Place Jakarta)>ACHIEVEMENT:1. Built (from ideation to launch) and grew a commerce loyalty app as product manager/ lead to 100 billion+ rupiah in annual GTV in 1 year2. Netted 5 billion+ rupiah annually in total value from alternative revenue services/products- annually set sales strategy (negotiation, pricing,etc) & its execution.3. Improved successive downtrend of YoY (+/-) -8% in foot-traffic to positive one: YoY +12% through data analysis and digital product management.4. 2x its digital & social media presence in less than 1 year.>RESPONSIBILITIES:1. Set annual partnership and pricing strategy of the sales of multiple category: advertising tools and rental area (exhibition) based on syndicated data; oversee and execute the negotiation and sales; and manage key accounts to maintain good relationship.2. Lead business units and implement operational strategy to ensure business objectives and KPIs (financial, quality, human aspect) were met operational excellence.3. Developed and overseed the business unit's financial: cost, budget,etc and report the successes of the business and marketing initiatives to the board across 30+ subsidiaries.4. Created annual branding and marketing strategy to expand and grow sales channels (inc. analysis & management of a commerce loyalty app), and manage closely the implementation and execution through both internal team and marketing agency.5. Lead crossfunctional special projects team to establish new revenue stream, generate more sales from existing services and products, and drive growth.

Apr 2012 - Sep 2019

Co-Founder, Product & Business Development

*Ferio was a Fintech startup that offers its users the ability to finance their big items and services purchases through a "Buy Now Pay Later" loan program with 0% interest for the first 6 month.- Worked alongside co-founders to design the strategy, manage the operation & product management and acquire retail partners. - Succeeded in building a sustainable business model and growing user bases. We had also partnered with the one of the biggest electronic retail chains & wedding services providers.- In less than a year before exits, we had successfully helped finance 20 billion+ in loan value

Jun 2015 - Jun 2016

Management Consultant, Associate

Jawix Management Consultant Pty Ltd

Australia

1. Analyse, identify and develop business initiatives & strategy to solve client's pain point and increase revenue.2. Liaise and maintain good relationship with clients.

Mar 2011 - Feb 2012
Team & coworkers

Colleagues at Cakap

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2 education records

Felix I. education

FAQ

Frequently asked questions about Felix I.

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What company does Felix I. work for?

Felix I. works for Cakap.

What is Felix I.'s role at Cakap?

Felix I. is listed as VP, Business and Growth Strategy at Cakap.

Where is Felix I. based?

Felix I. is based in Jakarta, Indonesia while working with Cakap.

What companies has Felix I. worked for?

Felix I. has worked for Cakap, Golden Arrow Advisory, Traveloka, Dbn & Company, and Noua Gaming.

Who are Felix I.'s colleagues at Cakap?

Felix I.'s colleagues at Cakap include Nur Sepi, Shelvian Fadila, Akhil Johnson, Evita Napit, and Patriandari Patriandari.

How can I contact Felix I.?

You can use AeroLeads to view verified contact signals for Felix I. at Cakap, including work email, phone, and LinkedIn data when available.

What schools did Felix I. attend?

Felix I. holds Bachelor'S Of Commerce - Accounting & Management, Business/Commerce, General from Macquarie University.

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