Felix Obregon Email and Phone Number

Responsible for the Market Intelligence, Processes, Seals, and Accreditation area, overseeing marketing finances and digital platforms such as the institutional website, HubSpot, Fonteva, (Led a team of 19 people).● Implementation of processes and service agreements that significantly improved the perception of delivered services. ● Standardization of the portfolio of brand registrations, simplifying the reaccreditation of institutions such as FIMPES, QS, THE.● Research on new trust seals related to Digital Skills and Employability.● Positioning studies creation and methodologies for active listening groups (GICs), enabling co-creation of solutions with the target audience.● Redesign of the website, improving user experience and optimizing the technological architecture.

I established strong relationships with the vice-rectorships at Tecmilenio to understand and address their needs with technological solutions. I led budget management, vendor relationships, efficiencies, and processes in the IT department, (Led a team of 15 people).● Implementation of processes that improved the execution and results of IT projects. ● Successful completion of 36 projects in 2021, within the established budget and scope. ● Quantitative improvement in the perception of attention and quality of technological projects. ● Recognized as a representative of the value of integrity within the institution.

Active participation in the digital transformation strategy of Tec de Monterrey, collaborating with the vice-presidencies to identify needs and lead the implementation of digital solutions using agile methodologies. Responsible for vendor selection and budget management, (Led a team of 10 people).● Creation of a digital experience technological platform for the Tec of Monterrey students, internationally recognized as a reference case by Amazon Web Services.

I led the delivery of technological services to the TM and DCC departments, transforming business needs into solutions. Support for commercial proposals, enabling new operations in collaboration with CoE and GBS. Managed budget and KPIs, (Led a team of 10 people).● Implementation of OTM Cloud technology in Solistica's operations for clients such as Coca-Cola FEMSA (KOF), Cuauhtémoc Moctezuma Heineken (CMH), and OXXO, achieving 40% agility, stability (80% fewer tickets due to slowness), and reliable information.● Developed a business case and a work plan for the implementation of OTM technology in 5 countries in Central and Latin America.● Redesigned the TM process, implemented in Jugos del Valle, Zimag, and Vitromex, streamlining data loading.

Responsible for the areas of data center, field services, networks, and security, ensuring the availability and quality of the technological infrastructure for FEMSA Logistics operations, with efficient resource utilization and compliance with IT policies, (Led a team of 8 people).● Changed network topology using Palo Alto technology, resulting in annual savings of USD $230,000 in Mexico and Central America. Collaborated with teams in Brazil for successful adoption.● Received the TCM 2017 award for saving USD $14,000 by implementing a virtual telephony scheme.● Led the IT track in the operational takeover of Open Market, saving USD $20,000 by changing antivirus technology and implementing Cisco video conferencing and PBX telephony to avoid long-distance expenses.● Implementation of IT policies and the Help Desk within the company.

Responsible for ensuring the operational continuity of OXXO's mission-critical systems (RMS, RDM, BI, EBS, SE, and WF). I ensured compliance with operational agreements, provided attention to ITIL-based events, and actively participated in management meetings to solve root problems and lead improvement initiatives, (Led a team of 10 people).● Implemented a differentiated support scheme for OXXO's infrastructure managed by the CSC, including a red alert system.● Generation and improvement of key performance indicators.● Recognition from the client for the decrease in incidents and the team's performance.

Responsible for the operation of transactional administrative processes, including invoice digitization, travel expenses, and vendor payments (AP and AR). Also received C+ recognition for commitment to values of respect and austerity, (Led a team of 34 people).● Redesign of processes and implementation of technology to transform the department into an efficient service area, resulting in significant improvements in processing times (reduction from 60 to 36 hours in the travel expense process) and a 50% decrease in FTEs. ● Implementation of the paperless project, reducing the number of printouts in financial operations by 70%. ● Introduced electronic invoicing service to streamline processes and reduce paper usage.

Implementation of technological projects in FEMSA's business units, including platform migration and adoption of new technologies. Documenting installation and operation processes, ensuring hygiene and security procedures. User support and management of internal and external audits.Planning, configuration, fine-tuning, and support of the back-office application infrastructure, successfully meeting the operations' needs in Mexico and Argentina.I led the start-up of operations at the TRIARA data center, establishing processes, documentation, and implementation, (Led a team of 8 people).● Responsible for the data center infrastructure for important business units such as Heineken Mexico, FEMSA Logistics, and Packaging and Services. ● My team received the second highest number of positive feedback for the service delivered. ● Promoted 12 individuals in the institution, fostering the growth of internal talent.

Operation of CCM's data center, ensuring the proper functioning of the domain, establishing backup and restore processes, applying policies, and managing the monitoring tool.● Installation and upgrade of servers for an efficient environment.● Implementation of the System Center tool for automatic patching of security updates, improving system protection and integrity.● I led the migration of the backup tool, achieving greater reliability and efficiency.