Felix Praschak Email & Phone Number

Shanghai City, China

// Future User Experience ConceptsI am responsible for guiding numerous projects that aim to deeply understand the specific needs of Chinese users. My role involves interpreting the existing digital landscape and foreseeing upcoming trends in user behavior. I strive to shape the future of digital experiences in our vehicles worldwide, transforming user insights into accessible, user-friendly systems. With a deep understanding of the digital ecosystem and industry trends, I focus on… Show more // Future User Experience ConceptsI am responsible for guiding numerous projects that aim to deeply understand the specific needs of Chinese users. My role involves interpreting the existing digital landscape and foreseeing upcoming trends in user behavior. I strive to shape the future of digital experiences in our vehicles worldwide, transforming user insights into accessible, user-friendly systems. With a deep understanding of the digital ecosystem and industry trends, I focus on anticipating and fulfilling evolving customer needs to offer a seamless and enjoyable user experience, that always fits the brand.// Teams, Methodologies, and Global CollaborationMy role involves enabling high-performing teams to create deeply user-centered experiences and prototypes on a global scale. Implementing agile methodologies, we engage in iterative ideation and refinement of experiences. I facilitate collaboration among diverse teams, driving a culture of innovation and continuous learning.// Creative Technology AdvocacyAs a strong advocate for the creative use of technology, I encourage the use of creative tech from the earliest phases of our development process. This includes using technology to ideate, iterate, present, and discuss user experience concepts. I bring innovation to the forefront of our work, constantly pushing the boundaries of what's possible while maintaining a deep respect for user needs and expectations. This approach ensures that our designs are not only technologically advanced, but also intuitive, engaging, and in line with our brand values. Show less

Munich Area, Germany

// User Experience FrameworkResponsible for the development of the user experience framework for the upcoming MINI instrument cluster, the upcoming BMW head-up display and the overall in-car augmented reality experience.// Rapid Prototyping PlatformDesign and development of a sustainable rapid prototyping platform for quick testing and iterating concept ideas. The platform allows to experience, iterate and present ideas in a vehicle environment.// Mentoring of junior… Show more // User Experience FrameworkResponsible for the development of the user experience framework for the upcoming MINI instrument cluster, the upcoming BMW head-up display and the overall in-car augmented reality experience.// Rapid Prototyping PlatformDesign and development of a sustainable rapid prototyping platform for quick testing and iterating concept ideas. The platform allows to experience, iterate and present ideas in a vehicle environment.// Mentoring of junior target groupsRecruiting, on-boarding and supervision of junior target groups in the UI / UX area.// Other tasksBudget planning, supervision and support of our development service providers.Coordinating the yearly departmental ISO audits. Show less

Munich Area, Germany

// SE Team Lead Development E/E AC ComponentsProfessional lead of an interdisciplinary development team for the E/E components of the vehicles air conditioning unit. Including technical project management, requirements engineering and validation from concept phase until start of production.

Munich Area, Germany

// Master Thesis in human-machine interaction and interface design.Development and evaluation of an interaction concept for semi-transparent displays.

Munich Area, Germany

// Scholarship program for outstanding interns including mentoring, practical experience and personal qualification programs.

Munich Area, Germany

// Design-driven exploring of the eligibility of organic materials for human-machine interaction in the vehicle.

Shenyang City, China

Developing interface concept for the Chinese market respecting the needs of Chinese customers and their environment.

München Und Umgebung, Deutschland

// Hardware development and rapid prototyping of future BMW instrument cluster displays.

Munich Area, Germany

Support of crossvertise GmbH during their start-up phase with interface design, corporate identity graphic design and frontend development of the companies web platform.

Leutkirch, Baden-Württemberg, Germany

Frontend development of several websites for local companies.

Master Of Science (M.Sc.), Computer Science And Media, 1,7

Interaction Design, Interface Design, Mobile App Design, Web Design, Computer Science, Ubiquitous Computing, Human-Machine Interfaces.

Master Of Science (M.Sc.), Computer Science

Activities and Societies: Erasmus Erasmus Semester in Aarhus, Denmark in the field of interaction design.

Bachelor Of Science (B.Sc.), Computer Science And Media, 1,7

Interaction Design, Interface Design, Mobile App Design, Web Design, Computer Science, Ubiquitous Computing, Human-Machine Interfaces.