Felix B. Email & Phone Number

Teaneck, New Jersey, Us

Actively pursued business development opportunities that aligned with company strategies and retained current client accounts. Worked with a diverse team of futurists, anthropologists, designers, engineers, strategists and data-scientists to produce and present persuasive and insightful viewpoints. Created and delivered strategic and informative pitches for client teams. Lead product lifecycle engagements as a Product Manager/Business Owner/Engagement Lead from inception through development. Designed and facilitated design thinking workshops to help clients address known or unknown challenges. Extracted insights from various data sources, such as market research, competitive analyses and trends. Highlights include, but not limited to:✔ Designed and facilitated Design Thinking workshops remotely or in-person, for prospect and current clients in various industries including automotive, insurance, banking, life sciences, healthcare and hospitality.✔ Engagement Lead for a pharmaceutical biotechnology market leader for an extensive library migration of design thinking assets to a different platform, which required the involvement of marketing, product, IT internal teams as well as an external technology vendor to ensure the integrity and correct integration of the assets in the new platform.✔ Engagement Lead with a Fortune 500 banking leader to deliver a Northstar prototype to revamp their lending experience with clients and internal advisors.

Austin, Texas, Us

Provided visionary and inspirational client support as a hands-on team leader and subject matter expert on national multi-dimensional, cross-functional projects. Leveraged design thinking to develop processes and optimize resources, collaborating with key stakeholders and identifying changes in technology and market trends to create competitive consumer facing advantages. Defined the underlying rationale for design choices and created logical, innovative foundations for decision making, including research, prototyping, planning, and end user testing. Established and fostered a sense of connectedness within design teams and stakeholders to drive sustainable change, developing emotionally-intelligent cross-cultural pipelines. Utilized strong creative visualization skills, conceptualization, creative direction, project management, budgeting and problem-solving abilities. Provided account services, including fostering and developing effective strategic relationships with all levels of national clients, third party vendors, software developers, creative teams, marketing teams and management. Brand development and implementation, including brand integration and alignment with products and services. Extensive strategic contributions to all phases of the product commercialization process. Highlights include, but not limited to:- Designed a responsive service appointment website, in collaboration with a multidisciplinary team, and implemented across multiple websites in Canada and U.S. Project included research, usability, design thinking, collaborating with interdisciplinary teams, including Product Development, Marketing, and Sales. - Redesigned Financial Statement system in collaboration with an interdisciplinary team, optimizing/condensing documents for enterprise-wide customers. - Refining and optimizing Fortellis, a Commerce Exchange™ platform is a technology engine enabling seamless connections between dealers, manufacturers, developers, lenders and data providers.

Austin, Texas, Us

Managed a team of 5 UX Designers (Levels I, II, III and IV), in addition to project specific Interns and Contractors. Relocated and placed in newly created position to lead an established User Experience team. Interfaced with multi-disciplinary teams to develop and integrate responsive design experiences across multiple devices and platforms for original equipment manufacturers (OEM) in 4 countries. Redesigned B2B products, simplifying work flows and increasing market share of key company products. Collaborated with Business Intelligence and Product Management to create roadmaps and translate data into actionable design deliverables, creating well-rounded strategic digital products. Conducted field research for B2B and B2C clients nationwide, identifying unmet needs, producing journey maps/wireframes/prototypes, and conducting usability studies. Dedicated to coaching and developing design staff across multiple regions, resulting in increased productivity and improved team, Account Manager and employee engagement. Highlights include, but not limited to:- Redesigned and adapted B2B products for key OEM customers across North America. Adapted websites and mobile Apps to fit branding and specific requirements of each OEM. - Monitored and interacted with CDK account representatives to determine OEM needs, ensuring customer satisfaction and contract renewal. Prepared for capacity and seasonality of customer’s needs, managing and directing UX design staff accordingly.- Created mobile design solutions for legacy products, based on customer data, industry research, competitive analysis and usability studies.- Clients & Geography for CDK Global: For digital marketing products - GM, Ford, Lexus, Toyota, MINI, Cadillac, and Nissan in 4 countries (USA, Canada, Mexico, and UK). For Layered Apps & SaaS products - Products are sold in over 100 countries, with 37 locations in 25 countries.

Atlanta, Ga, Us

Provided leadership, development and creative direction to two teams (13+ Senior Visual Design, Copywriters & Design contractors) for a multichannel and B2B/B2C series of products serving the automotive marketplace industry. Set visual design direction, strategically combining user experience principles, branding requirements and marketing research insights. Partnered with PMs to translate business requirements into digital solutions that resonate with consumers. Developed style guides that unified and delivered high quality branded consumer experiences across multiple devices and channels. Highlights include:- Strategic Design Leadership - Managed visual design and evolution of consumer-facing billion dollar website that attracts more than 15M unique monthly visitors/$B over 3 years. - Omni Channel User Experience - Provided creative direction and supervised development of consumer-facing smart phone and tablet applications, mDot sites, and SmartTV interface.- Brand Identity & Alignment - Established and implemented a style guide introducing and regulating web look & feel, voice/tone, and interactive patterns throughout the site, better reflecting company’s brand and alignment with corporate campaigns. Awarded the Automotive Web Design Award in 2010; and publication/recognition in the Homepage Redesign: A Collaborative and Creative Journey. Design Management Institute (October 26, 2009).- Strategic Internal and External Alliances - Engaged internal stakeholders/departments to best integrate ideas and test solutions, resulting in optimizing and evolving current product line. Alliances included strong collaboration with Marketing Research, Analytics, and Information Technology. External forums included interest groups, professionally affiliated organizations and personal network. - Communicator Award: Mobile Apps; Gold Communicator Awards of Excellence; Horizon Interactive Gold Award; J.D. Powers and Associates: Most Useful Automotive (for 7 years).

Rochester, New York, Us

Creative leadership role for $MM B2B product line. Provided strategic art direction on graphical user interface (GUI), software look/feel, analyzed client graphical requirements, and maintained branding consistency in printed material and software graphics. Highlights include:- Managed the development of software graphical unification and provided creative leadership for re-branding project of $2.5B business group. Resulted in an award-winning iconic visual language. - Managed implementation & art direction for software graphical unification of $988M multi-national acquisition, resulting in a strengthened corporate position in an important B2B market.- Planned/managed database to share and maintain graphical assets across the business, resulting in a 75% savings on new graphic support requests. - Developed innovative concepts and processes for user interaction with digital imaging products, resulting in the filing of three U.S. patent applications.- Art direction and delivery of award-winning graphical user interface consolidation of four B2C digital kiosk programs. Project increased volume of retail digital output by 35% and increased POP sales 20%, effectively enhancing the user experience with the addition of multimedia to drive product selection. - Strategic integration of graphic team in China to optimize graphical unification, a project that resulted in a 55% cost savings.- Awards - American InHouse, Design Graphic Design USA, American InHouse - Design Graphic Design USA and Emerging Latino Leader at Eastman Kodak. - Migrated from Kodak Imaging Services (1996) - Assessed imaging needs and created high-profile digital illustrations, marketing tools, sketches and storyboards for entertainment theme entities, including Disney, Paramount, Universal Studios and Warner Bros.

Mfa, Imaging Arts And Sciences

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