Positive impact of brand activations, communication, and public relation (PR) plans supported on Key Performance Indicators (KPIs) in large pharmaceutical, electronic, food, and beverage companies in Latin America. Quantitative and Qualitative data analysis, PR metrics, media (GRP´s, Reach, CPP, CPM, ROI, etc.). Campaign optimization applying Data Analytics, consumer insights, and value-added reports for decision making. Digital Marketing plans for local brands targeting North American audiences. Successful cases: Glass Doctor Port St. Lucie (PPC/SEM), Johnson & Johnson (PR & branding; skincare, baby care), Bayer (Aspirin vs. Dengue crisis management, Venezuela), LG Electronics (brand activations; Home Appliances, Home Entertainment), Fox Channels Latam (CSR & PR), Novo Nordisk (brand awareness), Diageo (Social activations; Ron Pampero, Smirnoff, JW Red, Ron Cacique), Café Fama de América (PR & crisis management).• Leads generation through Google Ads campaign with an 800% increase in conversions and a 78.6% reduction in cost for each conversion over a period of 6 months. (Glass Doctor Port St Lucie, 2019).• Enhanced Ecommerce DataLayers implementation to push data into Google Analytics for a worldwide bookseller client; this implementation allowed a better insight from shopping behaviors, sales, and product performance to the improvement of the website and shop page. Miami FL, 2020.• Brand-consumer experience activation promoted via social media and traditional PR to reach 8,550 effective people and US$ 500,000 in PR value. (LG Home Chef Championship, Latam 2015).• Brand-consumer experience through BTL activities and social activation, direct exposure with 5,000 consumers in 3 days, which 10% leads generated with a conversion rate of 20% in the next month. Outcomes were reflected in sales increase and brand loyalty. (Johnson Baby latam).

Development of the entire descriptive, predictive, and prescriptive analytics process for business goals optimization using Data Analytics tools, Machine Learning, and AI models according to the business case. Finding valuable insights from data for helping businesses to improve their decision-making process, strategies, and action plans in scenarios of low and high uncertainty. Successful outcomes in marketing, retail, and finance:• A decrease in the delinquency rate in commercial loans from 26% to 18% using an LR-model with an accuracy of 97.4%, this predictive analysis allowed the Bank to identify risks and take actions to help these companies they can meet their credit obligations. 02/2018. • Budget optimization in Google Ads to maximize conversions (16% increase) and CPA reduction (14%) using a linear progression model. 05/2019. • Decision-making based on data analysis in order to minimize expenses in a catering company using simulations in low uncertainty scenarios. 08/2020.• People Analytics. Analysis and prediction of variables closely related to attrition through the application of a regression model. 08/2021

Strategic direction and management of a team of communicators, creatives, and marketing specialists. Creation and guidelines for successful development in branding and marketing processes. Integration of different communication disciplines (ATL, BTL, PR, Digital). Head of Analytics report in Marketing, PR, and Advertising - Qualitative analysis (Key Messages, Visual Usage, Favorability) - Quantitative analysis (KPI’s, PR Metrics, Digital Analytics). Digital Marketing (SEO, SEM, Google Ads/Marketing Platform). Media Planning & Metrics (GRP´s, Reach, CPP, CPM, ROI).

Application of laser techniques in fluid mechanics. Generation and industrial applications of hollow light cylinders. Experiments on laser-induced convective flow in petroleum emulsions. Laser-induced migration of oil particles suspended in a water matrix. Real-time measurement of the refractive index of petroleum samples in a wide temperature range.Articles published in proceedings of international congresses:- G. Da Costa, F. Mosqueda, R. Cote, R. Guarnieri, J. Parra and M. Rengel, “Application of laser techniques in fluid mechanics”, at the 3rd Iberoamerican Optics Meeting and 6th Latin American Meeting on Optics, Lasers and their Applications, (Angela M. Guzman, Editor). Proceedings of SPIE Vol. 3572, pp. 271-281. (The International Society for Optical Engineering, July, 1999).- G. Da Costa, J.Cataldo, R.Guarga, G.Usera and F. Mosqueda, “Generation and industrial applications of hollow light cylinders”, in Three-Dimensional Imaging, Optical Metrology and Inspection V, (Kevin G. Harding, Editor), Proceedings of SPIE Vol. 3835, pp.135-146 (SPIE International Symposium, Boston, Massachusetts, 19-20 September 1999).- G. Da Costa, F. Mosqueda and J.E. Parra, “Experiments on laser-induced convective flow in petroleum emulsions”, at the V Latin American and Caribbean Congress on Fluid Mechanics (Stefan Zarea, Editor). Proceedings of LACAFLUM 2001 pp. 1-7 MPF-2, (Univ. Simon Bolivar, May 14-17, 2001, Caracas, Venezuela).- G. Da Costa, J. E. Parra and F. Mosqueda, “Laser-induced migration of oil particles suspended in a water matrix”. Applied Optics. Laser, Photonics, and Environmental Optics. Vol. 41, N° 30, ISSN: 0003-6935. (Optical Society of America, October 2002). - German Da Costa, Felix Mosqueda, Juan E. Parra, “Real time measurement of the refractive index of petroleum samples in a wide temperature range” Proc. SPIE Vol. 5880, p. 283-290, Optical Diagnostics; Leonard M. Hanssen, Patrick V. Farrell; Eds. Aug 2005

Prototype design and development of experimental exhibits.Development of itinerant science museums.knowledge exchange with Exploratorium San Francisco, CA. Kennedy Space Center, FL. New York Hall of Science. Berkeley Lawrence Hall of Science, CA.