Former Managing Director of TBWA Spain. Former Chief Marketing Officer of Vitaldent for Spain & Italy. Expert in Advertising and Marketing with more than 30 years of experience in multinationals such as J. Walter Thompson, BBDO and TBWA. Responsible for campaigns for clients such as McDonald's, El Corte Inglés, Apple, Osborne, Playstation, Banco Santander, Gin Larios, Repsol, Nissan, Leche Pascual and Absolut Vodka among others.Member of the Executive Committee and Vice President of the Spanish Association of Advertising Communication Agencies (A.E.C.P) from 2008 to 2015. Lecturer and professor at ESIC University and the Institute for Advanced Entrepreneurship (IEA).