Route & Rise is an insight & strategy consultancy. We partner with companies that provide products and services to researchers, scientists and academics. We help them generate the right data and viewpoints required to enter new markets and step-change marketing effectiveness. The key challenges we solve for our clients are: - Go-To-Market Strategy - Evolving segmentations & customer journeys - Generating & implementing customer insights We focus on… Show more Route & Rise is an insight & strategy consultancy. We partner with companies that provide products and services to researchers, scientists and academics. We help them generate the right data and viewpoints required to enter new markets and step-change marketing effectiveness. The key challenges we solve for our clients are: - Go-To-Market Strategy - Evolving segmentations & customer journeys - Generating & implementing customer insights We focus on getting strategy implemented. How? We are human-centric, applied researchers and growth practitioners. Our key capabilities include quantitative & qualitative research methods, strategy co-development, marketing frameworks and team up-skilling. Show less

I work closely with companies needing to quickly scale up their marketing capability and team: Usually going from 1-2 marketers and some early investments, to a full team and successfully deploying millions in marketing budgets per year. Over 10 years and 50 projects, I’ve seen this journey enough times so I now have a process to take companies through these stages. Every brand is different, but the same frameworks apply and help me make faster decisions. I can usually have the biggest… Show more I work closely with companies needing to quickly scale up their marketing capability and team: Usually going from 1-2 marketers and some early investments, to a full team and successfully deploying millions in marketing budgets per year. Over 10 years and 50 projects, I’ve seen this journey enough times so I now have a process to take companies through these stages. Every brand is different, but the same frameworks apply and help me make faster decisions. I can usually have the biggest impact for companies starting with marketing budgets of around $500k - $5m per year and taking this to the next level. Often the plan is to hire a full-time CMO once the frameworks are in place, and I help with this. I usually work very closely with clients because that’s most effective. Weekly status meetings are usually the minimum, and I’ll try to meet in person regularly too.Check cmo.felixrossknecht.com for more frameworks and case studies Show less

We set up Newton Bell to bring calm & clarity to startup growth, by bringing a more thought-through and systematic approach to digital growth marketing. Over almost five years we worked with some of the most exciting startups and brands in the consumer-facing industries, including Coconut, Stuart, Sugru and Oxford University Said Business School. We were very fortunate to drive highly cost-effective customer growth for our clients and enable them to build their own frameworks to… Show more We set up Newton Bell to bring calm & clarity to startup growth, by bringing a more thought-through and systematic approach to digital growth marketing. Over almost five years we worked with some of the most exciting startups and brands in the consumer-facing industries, including Coconut, Stuart, Sugru and Oxford University Said Business School. We were very fortunate to drive highly cost-effective customer growth for our clients and enable them to build their own frameworks to continue growing with in-house resources. Show less

Guest lecturer on business growth and go-to-market strategy

Pact is one of the fastest-growing consumer goods businesses in the UK, and delivers world-class coffee to people's homes or offices on a flexible subscription model.• I acquired thousands of new customers for the business by establishing highly successful strategic partnerships with several major media and consumer brands• Developed a growth strategy focused on collaborations with complementary brands, and managed the entire process from research over negotiation to relationship… Show more Pact is one of the fastest-growing consumer goods businesses in the UK, and delivers world-class coffee to people's homes or offices on a flexible subscription model.• I acquired thousands of new customers for the business by establishing highly successful strategic partnerships with several major media and consumer brands• Developed a growth strategy focused on collaborations with complementary brands, and managed the entire process from research over negotiation to relationship management• Independently launched Pact's B2B service as a project, and immediately achieved a very high growth rate thanks to a highly effective sales & marketing strategy Show less

Nectar is the UK's biggest consumer loyalty programme, with over 19m active members. It allows consumers to collect reward points on a large share of their household expenditure, thanks to close partnerships with major brands including Sainsbury's, eBay, Expedia and BP.• Actively drove Nectar partnership discussions with major UK consumer businesses, engaging with stakeholders at various levels of seniority• Took responsibility for team’s research and creation of profitability… Show more Nectar is the UK's biggest consumer loyalty programme, with over 19m active members. It allows consumers to collect reward points on a large share of their household expenditure, thanks to close partnerships with major brands including Sainsbury's, eBay, Expedia and BP.• Actively drove Nectar partnership discussions with major UK consumer businesses, engaging with stakeholders at various levels of seniority• Took responsibility for team’s research and creation of profitability models• Successfully lead cross-functional teams, representing my team internally• Demonstrated flexibility by building expertise in various sectors Show less

One of the fastest growing companies in the UK according to The Times• Designed new client development process and led implementation• Involved colleagues to push the project further• Helped shape company strategy

• Responsibility for creating new client database• Researched internal and external sources, including major financial service and data providers• Close cooperation with managers in order to implement their requirements and wishes

• Developed strong customer focus and sales experience• Took responsibility across all functions, including in reception and restaurant areas• Achieved deep understanding for customers' expectations and requests