I collaborate with marketing lead, brand manager, creative lead, and digital strategist to establish experience direction for Equinix Metal's on-demand, bare-metal infrastructure's digital presence.➡️ Technical- Spearheaded Continuous Integration/Continuous Development (CI/CD) initiative, automating the web deployment pipeline and reducing time to value for the business.- Lead technical development for website tooling to enable both internal and external usage.- Developed parallel private URL across each branch/ enhancement along with a rollback system to minimize downtime and maximize web responsiveness.- Optimized website SEO through strategic improvements in Google PageSpeed, redirection tactics, and comprehensive 404 error resolution.- Managed &, streamlining tracker and script implementation for improved website performance and user analytics.➡️ General- Developed a process to facilitate cross-functional collaboration (with ad specialist, analytics) and ensure timely approval and feedback from stakeholders.- Lead and manage the web team, with a focus on fostering technical skill development.- Managed and led website operations and maintenance, ensuring it was functional and up to date.- Ensured regular quality control and adherence to company-wide standards throughout the project lifecycle.- Executed "Customer selfhelp” initiative, designing a markdown-based authoring system for technical guides and documentation, setting the standard for a organizational-wide tech documentation & authoring shift.

- Set the company vision, driving digital marketing innovation for diverse clientele ranging from local to overseas.- Delivered impactful digital marketing solutions, elevating digital footprints of SMEs to large corporations. Achieved measurable growth in client online engagement.

Packet was a bare-metal servers and cloud hosting provider startup. I joined during embryo stage. We launched our product in August 2015, and grew to over 3,000 users during our first year.- Led creative strategy for public site, portal, and mobile apps, collaborating with C-suite to align visual identity with company goals.- Spearheaded cross-platform design initiatives, ensuring seamless user experience across desktop, mobile, and app interfaces.- Fostered synergy between creative and technical teams, translating complex ideas into visually compelling assets.- Optimized creative workflows, significantly reducing time-to-market for new features and design updates across all platforms.

- Partnered with lead Digital Strategist to define direction across digital presence driving SEO strategy and boosting online visibility.- Optimized website traffic through strategic design implementations, driving measurable improvements in user engagement and conversion rates.

- Led web design across multiple game projects, enhancing user engagement.- Led premium SMS content strategy, driving substantial revenue growth through strategic implementation of downloadable wallpapers and ringtones.

Developed and Programmed VAS (Value Added Service) involving Short Message Service with GSM operators.