Fellen Kwan Email & Phone Number

Singapore

Singapore

Branding for APAC (assisting brand manager)• Oversee the development of branding materials such as brand guidelines and advertising collateral• Monitor and protect the brand's reputation and integrity• Train internal teams on brand guidelines and standards• Conduct regular reviews and audits of facilities and signage to ensure consistency with brand aesthetics, colors, and messaging• Develop and maintain signage guidelines and standards to uphold brand integrity across all physical touchpoints• Monitor and address any deviations or inconsistencies in signage and facilities to maintain a cohesive brand experience for customers and stakeholders• Collaborate with cross-functional teams, such as operations, and facilities management, to integrate branding efforts into facility design

Singapore

Overall Marketing• Assist the Group Marketing Director in developing and implementing marketing plans and advertising campaigns that aim to maximise profits for the company.• Assist in building and managing company advertising campaigns including digital, TV, print and social media to raise awareness, boost product knowledge, brand awareness and enquiries number• Daily communication with agencies, vendors and internal team for smooth communication and execution of all marketing activities• Track existing marketing campaigns and monthly marketing reports including financial and statistical information such as marketing enquiries, web statistics, budget and cost.• Coordinate market research and analysis to evaluate competitors' activities and trends• Assist with promotional activities and events by working with external vendors• Manage company's various marketing platforms including website, CRM and digital marketingSocial Media• Grow and manage social media channels• Ensure monthly social media calendar and contents are aligned with marketing planDigital Marketing• Work with SEM agency to create digital ad campaign to drive traffic and/or enquiries• Oversee development of content to support marketing strategies, project manage graphic design, website/front-end development and technical SEO partners to ensure accurate and timely delivery of content to support content marketing strategies.Artwork & Creative• Assist in the development of marketing materials (online and print)• Plan and facilitate photoshoots and TV advertisement productionsOthers• Manage contractors and vendors regarding signage matters• Include other marketing administrative support such as processing invoice, BCA license applications, etc.

Contents• Scheduling of signage and advertisement slots as per campaign• Check to ensure compliance with company’s advertising standard• Liaise with internal clients on advertisements and room signage schedules• Ensuring artwork given were correct (specs and spelling)• Designing, printing, rendering and editing of artwork (signage, menu, videos, etc)• Providing advice or solutions on print/digital artwork for internal clientsOperations• Perform administrative duties• Managing of team’s logistics, stock taking and ordering of stocks• Timely clearing of adhoc tasks and assigning adhoc to respective team members• Monthly photo taking of large outdoor display and reporting for LG• Sourcing for products or vendors• Backup for daily operation meetingPhotography• Monthly photo taking of large outdoor display and reporting for LG• Backup photographer for photo taking and archiving (events, foods, etc)• Post production of photos takenOthers• Rectifying of Content Manager software and hardware issues

Singapore

Registration Team• Timely registration of customers to respective courses• Liaise with sales team on corporate class matters • Ensure billing amount is correct• Raising Credit Note and processing refund• Liaise with Finance department on billing mattersPre-Delivery Team• Preparing classroom logistics• Forecasting the number of courseware to order• Liaise with Trainers on class assignments and handling enquires from them• Liaise with Training Unit on Course matters• Ensure all documents are correct for audit• Perform administrative dutiesFunding• Helped in setting up processes and procedures of CITREP funding for the company• Liaise with IDA on CITREP funding issues• Enrolling trainees for CITREP funding • Prepare necessary documents needed for claiming

Singapore

• Timely booking of media insertions• Check to ensure compliance with advertising standard• Liaise with advertising agencies and clients on commercial and non-commercial spot bookings• Schedule airtime and print bookings• Perform administrative duties• Raising Credit Note and Debit Note• Ensure billing amount is correct• Ensure all documents are correct for audit• Creating template order using SAP

Singapore

Engineering• Assisted manager on the creation of the SOP of this role• Creating work orders and PR using SAP• Scheduling of contractors’ work and staff’s roster• Ordering of equipment and logistics needed by the engineers and hotel• Follow up on other administrative dutiesIT• Providing helpdesk support to all staff• Managing contracts, assets, knowledge base and tickets raise by end user through Alloy Navigator, Alloy Discovery and Rove Mobile Admin

Professional Certificate In Digital Marketing

Marketing Strategy In A Digital World

Digital Marketing: Optimizing Digital Roi

Certificate In Digital Marketing

Bachelor Of Arts - Ba, Web Communications

High School Diploma, Diploma In Information Technology (Specialising In Hospitality And Tourism)

Activities and Societies: Treasurer for Singapore Polytechnic Digital Media and Infocomm Technology Club, Organizer for Singapore.

Gce ‘O’ Levels

Activities and Societies: President for Modern Dance, Treasurer for Student Council, Organizer and Student Leader for Secondary One.

Education record