Fely Hinayo Email & Phone Number

• Key player in developing and implementing marketing strategies that enhance Smardt's global presence and engagement.
• Expertise in leveraging both digital and traditional platforms to maximize campaign effectiveness across diverse markets.
• Leads the creation of impactful video content for product launches, webinars, and town halls, boosting communication effectiveness.
• Manages major events, including international HVAC tradeshows and local networking events, boosting Smardt's industry profile.
• Shapes and upholds Smardt’s brand guidelines, ensuring consistency and integrity.
• Initiated and led the creation of global and regional newsletters, ensuring consistent messaging across all markets.

Montreal, Canada Area

• Bringing a new product to market involves more than just its technology. My journey from senior graphic designer to my current role has taught me that successful marketing is fundamentally about effective collaboration.
• Planned and executed marketing collaterals and art direction in close collaboration with external agencies
• Developed and implemented project plans, timelines, project meetings, budgets and progress reporting
• Drove successful teamwork, communication and commitment across diverse groups with competing priorities
• Established strong and collaborative relationships with internal and external partners and vendors

Montreal, Quebec, Canada

• As my first role within manufacturing, my time at Thomas & Betts represented a big transition from the advertising world and taught me that strategy, compliance and creativity can co-exist.
• Designed and developed interactive multimedia to promote the company’s brand
• Provided strategic presentation and sales collaterals for (successful) high-profile sales efforts
• Reviewed all digital and print assets for quality, content, branding, and accuracy
• Evaluated junior colleagues to ensure quality and brand discipline throughout all marketing projects

Montreal, Canada Area

• There’s no better place for a graphic designer to learn the trade than working in an agency. Media Plus introduced me to a wide variety of industries and design styles. From early on, my role was client-facing, and I.
• Designed and developed sales collaterals for diverse clients across multiple industries
• Worked directly with clients to ensure brand alignment, problem-solve, and increase client retention
• Project managed and supervised production and distribution of all campaign collaterals from start to finish

Montreal, Canada Area

• This role taught me customer service concepts I continue to use today. As a full-time student, the team at Timmy’s was understanding and flexible and did everything they could to help me complete my degree. I worked.
• Provided customer service to all guests
• Managed shift teams including supervising, scheduling and team building
• Participated in community events (sponsoring hockey teams, camp days, etc.)
• Poured coffee with a smile

Web Page, Digital/Multimedia And Information Resources Design

Graphic Design, Advertising & Editorial Design