Femi Abiola Email & Phone Number

Nigeria

-Consolidate gains from key growth initiatives and maintain leadership in the beverage industry-Collaborate with other business leaders to achieve volume, revenue and profit ambitions -Refine route-to-market and coverage strategy to optimise cost while maximising sales opportunities-Leverage automation and BI tools to process, understand and enable decisions from large data-Develop sales team capability to effectively manage and adapt to evolving market dynamics-Achieve in store success, establish best in class standards and maintain right levels of execution-Drive excellence in sales operations and service delivery towards meeting customer expectations

-Lead the transformation journey in sales function to maintain undisputed leadership in juice and dairy-Establish the new way of working and provide leadership, training and coaching to the sales team -Develop strategies for achieving volume and revenue growth, drive execution and track progress -Simplify the route-to-market process in alignment with the coverage strategy across sales channels-Reorganise distributor operations to improve efficiency and develop profitable business relationship-Study market share trends using internal and external data, identify opportunities in targeted locations -Monitor competitor activities, assess impact and coordinate response to defend market share

-Lead the commercial business planning cycle and track implementation of agreed objectives-Manage trade marketing resources and ensure equitable allocation across all the product categories -Conceive and drive execution of trade promotions and other activities across sales channels-Measure effectiveness and return on investment (ROI) of trade promotions for each period-Conduct retail improvement activities to maximise shopper experience and increase shelf offtake-Develop JBP with key accounts, track monthly progress and deploy interventions as required-Monitor competitor activities, develop battle plan and coordinate response to counter the move-Lead sales force automation project, deploy tools for data analysis to enable decision making-Manage vendor and agency activities - recruit, brief, train, set KPIs and review performance

-Develop the neighbourhood retail channel, plan coverage strategy and drive the implementation-Lead the distribution expansion project for improved territory coverage through van addition-Achieve monthly weighted and numeric distribution targets in the neighbourhood retail channel-Build rapid product distribution, availability, placement and visibility across all retail outlet types-Recruit new distributors to improve the regional sales volumes and contribute to the revenue growth-Carry out sales activation and local initiatives for consumer engagement and new user recruitment-Develop, manage, coach and mentor a strongly integrated and high performing field sales team

-Launch new products (Mamador & Devon Kings Vegetable Oil) in Consumer Packs /Semi-Bulk-Deliver volume target for each launch, achieve targeted availability levels-Build rapid distribution across channels and deliver in-market visibility -Recruit key distributors and develop processes to ensure business growth-Drive value adding inputs; ensure flawless execution of trade marketing activities-Develop, manage, coach and mentor a strong integrated sales team

South East, Nigeria

-Understand, develop and execute strategy to improve the market position -Establish, maintain and support distributors, wholesalers, and retailers -Ensure brilliant execution of customer marketing/ promotional activities -Improve product depletion through activations at customer touch points -Drive achievement of profitable volume/market share target for the area -Ensure continuous availability, visibility, and accessibility of products-Distributor and sales force management, establishment of coverage plans

Lagos, Nigeria

-Developed new sales and marketing strategies for active business growth-Implemented business plans in line with ethics and objectives -Product detailing, merchandising, exhibitions and promotions-Built and maintained brand awareness through the above-Customer relationship management, optimised product distribution-Data collection and marketing analytics for insight generation-Gathered marketing intelligence on competitors’ activities

Ibadan Nigeria

-Made strategic sales decisions for value creation and target achievement-Territorial scanning, identifed viable areas for business growth-Developed new business territories to establish viable high volume-Analysed product consumption trend to forecast volume and manage demand-Developed promotions to attract customers for bulk purchase-Prepared and presented weekly and monthly territorial sales report

Lagos, Nigeria

-Regulatory activities covering registration, advertisement and promotions of regulated products and company activities-Data collection, processing and analysis for management decisions-Prepared and presented reports from routine inspections and monitoring

Executive Mba

Msc Marketing Management

B.Pharm