Femi Apesin Email & Phone Number

Nigeria

Toronto, Ontario, Canada

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Lagos, Nigeria

I spearheaded the sales division’s revenue achievement to the tune of 150% ofthe company’s total FY 2020 gross target as at the 7th month of the financialyear. I managed a portfolio of clients (revenue circa US$ 1 million ARR) nationwide andacross Africa and ensured top-line and bottom-line growth in these accounts.I managed C - level client relationships to achieve long term business continuity/partnerships.I led my team to increase market share, minimize/eliminate churn and to leverage the company’s differentiation in contributing significantly to the organization's sales and profit.I also supervised marketing operations in the Nigeria business while working with the East and West Africa team to execute the marketing strategy

Nigeria

I had the primary responsibility of driving the strategic direction of the socialenterprise.I was also tasked with client engagement and I supervised program(s) executionI led the agency to achieve a cumulative gross revenue of over $ 61,000 in the first 10 months oflaunch. Since inception, we also impacted 265 beneficiaries directly and 500,000 beneficiaries indirectly.

Lagos, Nigeria

In April 2018, I grew the NMV (Net Merchandise Value) of the category in mypurview by 1,755%My primary responsibilities included: 1. Revenue generation.2. Category P & L management3. Design and implementation of marketing/sales campaigns 4. Mentoring and Training direct reports.

Lagos, Nigeria

I penetrated the Nigerian enterprise space to deliver win - win valuepropositions leveraging Vodacom's cutting edge technology.In my first 11 months at Vodacom, I successfully penetrated new marketswith Vodacom’s novel VOIP product (Enterprise Fixed Voice Solution), 2 ofmy key customers ranked among the top 5 recurrent revenue earners for theVodacom Fixed Voice Solution nationwide.I also signed up the foremost QSR (Quick Service Restaurant) in Nigeria and deployed Vodacom's IOT solution to the all of the client's 42 outlets nationwideAs at December 2017, the portfolio of clients I managed grossed the highest IOT revenue for Vodacom Nigeria

Lagos

I managed C - Level relationships with major Telecommunications, ICT and Media companies for InterSwitch namely Etisalat, Airtel, MTN, Spectranet, IPNX, Startimes and achieved marked increase in account penetration, cross sales and recurrent (transaction) revenueI opened up two strategic markets viz. Gaming and OEM's and signed up 85% of the major/key companies in the Nigerian Gaming Industry namely NairaBet (GET Altitude), Surebet247 (ChessPlus), MerryBet (MerryGold), 1960Bet (Winners Bookmakers), SuperiorBet, Mobillotto and Betland.By applying Miller Heimann global sales best practices, I partnered with the aforementioned companies to grow their business and as a result Monthly Transaction (Recurrent) Revenue for Interswitch from the gaming portfolio in my purview grew by 838% in 16 months. Other achievements include: - Achieving 110% of my revenue target in FY 2014- Achieving 108% of my YTD revenue target as at October 2015 (FY 2015)

Nigeria

I deepened business relationships, increased revenue, generated and followed through on leads from a portfolio of company’s top customers (B2B) – Key Accounts by deploying strategic Customer Relationship Management models – Miller Heimann LAMP (Large Account Management Process), Negotiate Success, Executive Impact, Strategic Selling, and Conceptual Selling. I also ensured numerous, thorough end to end (Initiation through Closure) management of Key Account projects and managed multifaceted interfaces between Interswitch and its Key Accounts.Furthermore, my colleagues and I conceptualized, designed, developed and executed a customer loyalty initiative which all the banks in my purview adopted. The initiative resulted in repeat sales, market penetration and payment of outstanding receivables. The accounts which I managed cut across various industries - Financial Services (Top Banks in Nigeria), Telecommunications (Fastest growing / Most Reliable Telecommunications Service Provider) and Aviation.In my first year of working on these accounts I have pitched, won and supervised the end to end deployment of numerous projects, managed the business relationship with these accounts effectively and as a result achieved a significant growth in revenue from about 30% - 100% across respective accounts.

Lagos, Nigeria

Coordinating projects for corporate clientele from Initiation through to the Closing Phase.Motivating and leading Customer Relations Team and Key Account Managers.Ensuring team members maintain continuity of contact with client(s) and are thoroughly equipped to promptly treat customer enquiries, queries and provide reassurance when needed.Conceptualizing and deploying strategic customer relationship management tools which complement the marketing unit and thus assists in attaining/surpassing sales targets. e.g Customer Profiling, Campaign Management & KYC exercises.

Interfacing with customers/ clients to ensure required service is effectively delivered and managing specified clients' account to achieve desired objectives. Supervising & monitoring project operations team to ensure that projects are executed within time, cost and scope.

Business Development Consulting and Events Management.Designed, Packaged and unveiled the IT - compliant corporate office of Tuance Automobile Rentals at Murtala Mohammed Airport MMA2 in Lagos NigeriaManaged and anchored the customer reward digital game show for premium brand users of (St. Moritz) British American Tobacco Nigeria

Lagos, Nigeria

Thorough hands – on involvement in corporate event projects (From pre to post - event): Initiating, Planning, Strategizing, Execution, Monitoring, Logistics, Procurement & Closure.

26 weeks of research work and content generation for EKO AND YOU, A 45 – minute radio programme that ran on Star F.M. 101.5, Saturdays, 10:15 am to 11:00am.

THE INTERN Business Reality Show,Finalist LagosTasks undertaken involved Strategy, Presentations, Marketing and Human/Customer Relations.Worked on a team that achieved 1143% Return on Investment (ROI) in record time.Worked on the Product Testing and Market Survey of the two - in - one WASH n WAX car cleaning product for Ideashaus Ltd. Nigeria and associates from Ghana.Worked on a team that designed a Loyalty/Debit/Discount card as well as secured partner merchants and a route to market (RTM) plan for SPRINGBANK Nigeria Plc.Led and Managed a team that understudied and developed a sales strategy for Clean Ace Dry Cleaning, Laundry and Cobblers, Ltd, Lagos, Nigeria Worked on the development of a winning sales strategy which increased the client base for the Luxury Boat Cruise service offered by Prest Marine Nigeria Limited, Lagos, Nigeria.; Thorough hands - on involvement in corporate event projects (From pre to post event); Initiating, Planning, Strategizing, Execution, Monitoring, Logistics, Procurement & Closure.

Fintech Revolution

Senior Management Programme - Smp 82, Business Administration And Management, General

Bachelor'S Degree