Femke De Roo
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Femke De Roo Email & Phone Number

Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur at Craftzing
Location: Mechelen, Flemish Region, Belgium 16 work roles 6 schools
1 work email found @craftzing.com 1 phone found area 321 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email f****@craftzing.com
Direct phone (321) ***-****
LinkedIn Profile matched
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Current company
Role
Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur
Location
Mechelen, Flemish Region, Belgium
Company size

Who is Femke De Roo? Overview

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Quick answer

Femke De Roo is listed as Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur at Craftzing, a company with 40 employees, based in Mechelen, Flemish Region, Belgium. AeroLeads shows a work email signal at craftzing.com, phone signal with area code 321, and a matched LinkedIn profile for Femke De Roo.

Femke De Roo previously worked as Design Strategy @ Proximus at Craftzing and Head of Talent & Learning at Craftzing. Femke De Roo holds Master, Communicatiewetenschappen from Katholieke Universiteit Leuven.

Company email context

Email format at Craftzing

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{first}.{last}@craftzing.com
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AeroLeads found 1 current-domain work email signal for Femke De Roo. Compare company email patterns before reaching out.

Profile bio

About Femke De Roo

Femke De Roo is a Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur at Craftzing. She possess expertise in marketing strategy, project management, marketing, account management, english and 12 more skills. Colleagues describe her as "Femke consistently exceeded expectations in pretty much anything we or our customers threw at her, moving easily from details to strategy, and from execution to presentation. She is also fun to work with, which makes her a great addition to any team." and "Femke is a creative and to the point communication and marketeer expert who shows a lot of empathy. She is able to translate the vision and the needs of the customer into a concept and into a strategy. The result is a concrete action plan with lots of original ideas."

Listed skills include Marketing Strategy, Project Management, Marketing, Account Management, and 13 others.

Current workplace

Femke De Roo's current company

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Craftzing
Craftzing
Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur
antwerp, antwerpen, belgium
Website
Employees
40
AeroLeads page
16 roles · 19 years

Femke De Roo work experience

A career timeline built from the work history available for this profile.

Design Strategy @ Proximus

Current

Antwerp, Flemish Region, Belgium

Helping the Design Chapter Area grow in design maturity by - defining the foundational design strategies, key processes and organisation design.- leading transversal design projects and programmes- change management- increasing their impact within the organisation by streamlining cross-department collaboration

Jan 2023 - Present

Head Of Talent & Learning

Current
Oct 2020 - Present

Speaker On The Human Factor In Digital Transformation

Current

Belgium

Jan 2022 - Present

Digital Architect & Programme Manager @ Digitaal Vlaanderen - Flemish Government

Brussels, Brussels Region, Belgium

Transforming the cluster of websites of the Department Onderwijs & Vorming into a customer-centric digital ecosystem, by aligning the needs of the different agencies within the department with the needs of the end-users. Developing a.high level architecture and translating it into a programme with an aligned scope, roadmap and organisational setup.

Mar 2022 - Jan 2023

Business Designer - Digital Inclusion Expert @ Regio Neteland

Antwerp Metropolitan Area

Develop a digital inclusion vision for a cluster of cities and municipalities, translated into a sustainable approach for Digibank Neteland and a collaboration model with relevant partners. As a result, we received a full subsidy to implement this vision and approach, backed by a local network ready to start realizing it.

Feb 2022 - Jul 2022

Digital Architect @ Cm

Ghent, Flemish Region, Belgium

Improving online conversion by redesigning the sales funnel with a clear and effortless stepped-approach, resulting in a personalised offer.

Jan 2022 - Feb 2022

Business Designer @ Royal Botania

Antwerp, Flemish Region, Belgium

Shifting Royal Botania's premium and hyperpersonal offline sales experience into a seamless and effective hybrid sales journey for end-consumers and architects by combining the best of the digital and physical world. Oa. by integrating a sample experience, so they can confidently choose their outdoor furniture.

Jan 2021 - May 2021

Chapter Lead Omnichannel & Experience Design

- Inspire, coach and steer a team of 35+ highly skilled professionals in the domains of Design Thinking, Digital & Retail design, UX & UI.- Define Telenet’s (Opti) Channel, Journey Design and user experience vision and ambition, in line with the overall business strategy and the growing expectations of our customers- Grow and nurture a team from 15 to 35+.

Jul 2019 - Oct 2020

Manager Digital Marketing Platforms & Innovation

- initiate and manage innovation projects to experiment with upcoming technologies and interfaces, get insights on customer behaviour, valid use cases and roll-out strategies.- Develop, guard and implement the omnichannel and journey-based strategy for our digital platform landscape- Translate this strategy into our mid- and long term digital.

Apr 2017 - Jul 2019

Lead Digital Communication - Entertainment, Loyalty & Customer Experience

Mechelen

- Translate business and marketing objectives to a comprehensive digital approach for Entertainment, Loyalty & Customer experience projects, optimizing the overall digital user experience and channel resources. - Deliver outstanding digital experiences and channel performance on the key Entertainment, Loyalty & Customer experience projects and campaigns..

Mar 2016 - May 2017

Social Media Expert

Mechelen

- Outlining and implementing the social media & content strategy for and across the different Telenet-accounts and platforms, focusing on inspiring, engaging and informing customerso Content marketingo Social ecosystem o Social advertising - Develop and implement creative and measurable social media programs and campaigns. Track, analyze, and report on the.

Jun 2013 - Feb 2016

Online Communication Marketeer

Mechelen

- Online campaign management (oa. King&Kong)- Online communication & conversation- Implementation new branding Telenet online channels

Dec 2011 - Jun 2013

Web Account Manager

- account manager international institutions (e.g. European Commission)- coordination web team - people management- project accounting: consolidate and analyse profitability, revenue, margins, bill rates and utilization across practice.- project management (Drupal websites, multimedia projects)- resource planning & reporting- business development.

Jan 2011 - Dec 2011

Online Communication Consultant

Online communication strategy, brand development, through the line campaigns, website concepts, User Interface Design, Usability engineer.Projects: Corporate website Janssen Pharmaceutica (2009-10) - Online strategist & project managerEMEA portal Johnson&Johnson pharmaceutical division (2009-2010) - Benchmark & Conceptualization Other.

2007 - 2010 ~3 yrs

Marketing & Communication

Event marketing: seminars, customer events, fairsMarketing and communication support for start-ups: marketing plan, brand strategy, company website, eventsPR: press releases, advertising

Oct 2007 - Dec 2008

Communicatie En Productiemedewerker - Interim

Zefiro Torna
Jun 2007 - Nov 2007
Team & coworkers

Colleagues at Craftzing

Other employees you can reach at craftzing.com. View company contacts for 40 employees →

6 education records

Femke De Roo education

Keramiek

Instituut Voor Kunst En Ambacht - Mechelen

Aso, Greek-Latin

Sint-Romboutscollege

Teacher Yoga Nidra, With Distinction

Yoga Gro
FAQ

Frequently asked questions about Femke De Roo

Quick answers generated from the profile data available on this page.

What company does Femke De Roo work for?

Femke De Roo works for Craftzing.

What is Femke De Roo's role at Craftzing?

Femke De Roo is listed as Director Academy & Business Architect | Intrigued by the human factor in digitization | Creative Entrepreneur at Craftzing.

What is Femke De Roo's email address?

AeroLeads has found 1 work email signal at @craftzing.com for Femke De Roo at Craftzing.

What is Femke De Roo's phone number?

AeroLeads has found 1 phone signal(s) with area code 321 for Femke De Roo at Craftzing.

Where is Femke De Roo based?

Femke De Roo is based in Mechelen, Flemish Region, Belgium while working with Craftzing.

What companies has Femke De Roo worked for?

Femke De Roo has worked for Craftzing, Telenet, Emakina, Cronos, and Zefiro Torna.

Who are Femke De Roo's colleagues at Craftzing?

Femke De Roo's colleagues at Craftzing include Ine Buysse, Maarten Vanhoof, Stijn Maenhaut, Thierry Van Craen, and Eline De Block.

How can I contact Femke De Roo?

You can use AeroLeads to view verified contact signals for Femke De Roo at Craftzing, including work email, phone, and LinkedIn data when available.

What schools did Femke De Roo attend?

Femke De Roo holds Master, Communicatiewetenschappen from Katholieke Universiteit Leuven.

What skills is Femke De Roo known for?

Femke De Roo is listed with skills including Marketing Strategy, Project Management, Marketing, Account Management, English, E Commerce, Social Advertising, and Online Campaign Management.

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