Femke De Roo Email & Phone Number

Antwerp, Flemish Region, Belgium

Helping the Design Chapter Area grow in design maturity by - defining the foundational design strategies, key processes and organisation design.- leading transversal design projects and programmes- change management- increasing their impact within the organisation by streamlining cross-department collaboration

Belgium

Brussels, Brussels Region, Belgium

Transforming the cluster of websites of the Department Onderwijs & Vorming into a customer-centric digital ecosystem, by aligning the needs of the different agencies within the department with the needs of the end-users. Developing a.high level architecture and translating it into a programme with an aligned scope, roadmap and organisational setup.

Antwerp Metropolitan Area

Develop a digital inclusion vision for a cluster of cities and municipalities, translated into a sustainable approach for Digibank Neteland and a collaboration model with relevant partners. As a result, we received a full subsidy to implement this vision and approach, backed by a local network ready to start realizing it.

Ghent, Flemish Region, Belgium

Improving online conversion by redesigning the sales funnel with a clear and effortless stepped-approach, resulting in a personalised offer.

Antwerp, Flemish Region, Belgium

Shifting Royal Botania's premium and hyperpersonal offline sales experience into a seamless and effective hybrid sales journey for end-consumers and architects by combining the best of the digital and physical world. Oa. by integrating a sample experience, so they can confidently choose their outdoor furniture.

- Inspire, coach and steer a team of 35+ highly skilled professionals in the domains of Design Thinking, Digital & Retail design, UX & UI.- Define Telenet’s (Opti) Channel, Journey Design and user experience vision and ambition, in line with the overall business strategy and the growing expectations of our customers- Grow and nurture a team from 15 to 35+ members from different domains, in an agile transformation and an agile at-scale operational model., - Develop the team competencies within the different domains, understanding the business needs, new technological opportunities and maximize the business value that we generate through great user experiences.- Initialize & conceptualize key artifacts in Telenet's omnichannel customer experience, such as a the new Telenet.be concept, messaging framework, digital assistance model. - Striving for best-in-class customer experiences in and across our touch points, ranging from TV platforms, apps, bots to retail, with an opti-channel, data-driven and customer-centric mindset. - Set up and implementation of Telenet’s Design System & vision to improve overall quality and gain efficiency.- Setup and guide the Design Thinking practice and its implementation throughout the business- Managing multiple internal and external stakeholders, both in the business and technical domains.

- initiate and manage innovation projects to experiment with upcoming technologies and interfaces, get insights on customer behaviour, valid use cases and roll-out strategies.- Develop, guard and implement the omnichannel and journey-based strategy for our digital platform landscape- Translate this strategy into our mid- and long term digital transformation projects:- Product manager Telenet-app: developing the Telenet-app strategy and translating it into a cross-company roadmap with tangible initiatives within the omnichannel framework. - Developing the future telenet.be strategy and concept.

Mechelen

- Translate business and marketing objectives to a comprehensive digital approach for Entertainment, Loyalty & Customer experience projects, optimizing the overall digital user experience and channel resources. - Deliver outstanding digital experiences and channel performance on the key Entertainment, Loyalty & Customer experience projects and campaigns. - Brief and coordinate digital projects, campaigns and optimizations, aiming for a consistent and performant end-to-end digital customer experience accross all digital touchpoints. - By optimally using owned, earned and bought media.- By using and analyzing all available data to drive for results- By optimally using segmentation and personalization capabilities- By challenging the status quo and delivering innovative solutions

Mechelen

- Outlining and implementing the social media & content strategy for and across the different Telenet-accounts and platforms, focusing on inspiring, engaging and informing customerso Content marketingo Social ecosystem o Social advertising - Develop and implement creative and measurable social media programs and campaigns. Track, analyze, and report on the campaigns.- Community-building around various topics, products, and brands. Foster conversations, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation.- Kick-off, content marketing platform Snap (snap.telenet.be),set-up of social strategy with emphasis on reach, stories and engagement.- Define and provide reporting on social media key metrics. Track projects, report, and monitor KPIs and social media ROI.- Coordinate cross-departmental alignment & cooperation- Budget responsibility & managing external partners

Mechelen

- Online campaign management (oa. King&Kong)- Online communication & conversation- Implementation new branding Telenet online channels

- account manager international institutions (e.g. European Commission)- coordination web team - people management- project accounting: consolidate and analyse profitability, revenue, margins, bill rates and utilization across practice.- project management (Drupal websites, multimedia projects)- resource planning & reporting- business development: identification and development of strategic accounts- project management- resource planning & reporting

Online communication strategy, brand development, through the line campaigns, website concepts, User Interface Design, Usability engineer.Projects: Corporate website Janssen Pharmaceutica (2009-10) - Online strategist & project managerEMEA portal Johnson&Johnson pharmaceutical division (2009-2010) - Benchmark & Conceptualization Other projects:Boekenbeurs,ARGUSfotowedstrijd, ARGUSactueel, Vitaya, Yotran, B2B portal De Lijn

Event marketing: seminars, customer events, fairsMarketing and communication support for start-ups: marketing plan, brand strategy, company website, eventsPR: press releases, advertising

Master, Communicatiewetenschappen

Master In Cultuurmanagement, Toegepaste Economische Wetenschappen

Keramiek

Master, Communicao

Erasmus

Aso, Greek-Latin

Teacher Yoga Nidra, With Distinction