Aaron Fender is a Co-Founder and CEO at Portrait Coffee. Colleagues describe him as "Aaron is a natural leader of people. His positive attitude is contagious, and his staff at Land of a Thousand Hills Coffee Co. bought into his leadership because of his positivity, not necessarily because of his title. To be a good leader, one must be a student. During my time consulting with him and his team, Aaron was always eager to learn new/ different business management concepts and was always open to implementing innovative ideas and strategies. Because of his eagerness to learn, ability to adjust to change, and positivity in leadership, Aaron produced unbelievable results in revenue growth and cost reductions, transforming the financial outlook of his retail location. Aaron is the standard in managerial leadership. " and "Aaron carries himself well as a member of management, is confident and cares about quality coffee procedures. He is a strong addition to a leadership team. "