Promoted, to head the department in June 2017Current leading a team of 4. (Asst Manager, 2 Visual Merchandising, 1 Customer Service)Managing the Marketing of Transmarco brands: Hush Puppies Footwear, ObermainExpertise: Social Media Content Creating, Copywriting (in English & Bahasa), Press Releases, Graphic Design (Photoshop, Illustrator), Video Editing (Intermediary - Adobe Premiere, Animoto), Music Editing (Acid Pro),Other Skills: MCing, Event Organizing, DJing.Current Role:Working closely with all relevant departments, and retail partners to make sure that the retail business are able to achieve the desired target & growth goals through marketing support. This involves. 1. Forecasting market trends, and planning the responding marketing programs with the budget set. This covers monthly tactical programs, programs for peak season, low season and etc.2. Planning, designing & organizing promotional events for the brands be in internal, for the public or strictly for press. 3. Working in close relations with shopping malls (Hush Puppies have 51 stores nationwide) to set up programs that supports the store & the mall programs.4. Finding suitable partners for cross promotional activities.4. Managing INSTA @hushpuppiesmsia - Creating content, posting, finding partners & KOL, running contest and events & etcOTHERS: Writing all press releases for Hush Puppies & Obermain (in English & Bahasa) & Overseeing the Customer Service/Complaints Department.Events 2017Hush Puppies Retail Operator's Conference Sep 2017Hush Puppies Ladies Lunch Date ( Lunch with KOLs) - Oct 2017Hush Puppies Halloween Face Painting (Oct 2017)Year Of the Dog Mascot Tour (every weekend, in different malls)Events 2018Hush Puppies Fun Day Out! (Multi City event) (January)Hush Puppies Art Festival & Decades Collection Exhibition (March/April)

Wanted to have more flexible time and the chance to learn something new so here I am!REN 27526 Propedia Consultancy.Handles selling and buying of units, PJ, Damansara, Subang, Kuala Lumpur.We also do Rental and AirB&B Management.fendie@propediaconsultancy.com

Promoted in July 2015.Handling all matters digital and e-commerce for Transmarco Concepts Sdn Bhd. Job roles: MARCOM1. Creating content and managing the companies three main social media accounts (Facebook and Instagram) - Hush Puppies Footwear, Obermain Malaysia and Kare Kuala Lumpur.ECOM1. In charge of E-Commerce division (1 Manager, 1 Executive) Working closely with established vendors such as Lazada, Zalora and 11 Street, to ensure the correct product and promotions are available online.2. Setting up an E commerce portal for Hush Puppies footwear to be launched in the 3rd quarter of 2017. 3. Supervising all design details, and also. working with an agency for SEO and SEM. Achievement.Designed the regional Online Portal called 9to9 to be launched in Indonesia May 2017.http://9to9online.co.idDesigned the Hush Puppies Malaysia Temporary Wix Website.http://hushpuppiesmsia.wixsite.com/smilenation

Promoted in Nov 2013Role: Brand manager for Antton & Co & Democrata (Indonesia) + , Regional Product Development (Malaysia &Indonesia)-------------------------------------------------------------------------------------------------Team Jakarta – 1 Merchandiser, 1 Multibrand Operations Manager, 1 Marketing ExecutiveTeam Malaysia – 1 MerchandiserReports to Country Manager - Indonesia.(Responsibilities - Both Brands - Indonesia)BRAND MANAGEMENTi) Preparation of Annual Sales Target (based on Sales trends)ii)Manages the OTB (Open To Buy) - set target, map merchandise, source products.iii)Monitor & evaluates Brand performance via system data & staff communications. iv)Preparing Brand Guideline to be used to train sales team on product knowledge.vi)Overseeing the growth of each brand with sales team in terms of expansion and sales promotion.vii)Working closely with international & regional P.I.C for group product selection & development.CREATIVES & MARKETING (Additional Duty)i) Initiate, develop and oversee the making of yearly advertising campaigns and promo materialsii) Approves, suggest or sometimes create content of social media inserts via twitter or instagram.iii)Evaluate and approves in store displays and window displays.v) Produce any required fashion shows – from music, styling, and model selections.vi)Writes or oversees press releases.DEMOCRATA (Brasil)i) Purchasing of goods for Democrata from Principal in Brazil twice yearly.ii) To set up and secure distribution points by working closely with sales department.iii)Communicates with principal directly regarding brand concerns be it unsuitable products, product tweaks, ordering, marketing support and any marketing/brand building concerns.ADDITIONALi) Developed a basic display/Visual merchandising guideline for retail use and consequent training of the staffs and oversees the execution.ii) Responsible for developing & conceptualizing new boutiques by working with designers

Set up the brand in 2009, based on the vision of the owner – preparing full branding concepts – from products to marketing. Designed everything from the logo, to packaging to marketing materials to launch the project.Post Launchi) Manages the DNA of the brand - all directions from products to VM to campaigns.ii)Researched and presents seasonal directions for the products based on international trends, and competitive analysis. iii)Develop the collection for the brand by working closely and establishing relations with suitable factories in Malaysia, Indonesia, China and sometimes Europe based on the themes chosen by each country’s respective Brand Managers.MARKETING SUPPORTi)Personally develop each season’s ad campaign - from moodboard, to FA.ii)Oversees the creation of the website by working with the inhouse designer.iii)Create the template for all advertising materials.iv)Help find venues to spread awareness for the brand.

Managed the brand’s 4 outlets in Kuala Lumpur.Prepared the annual sales target for the brand and to decide on events in order to achieve them.Monthly brand analysis of performance and the consequent corrective measures or support activities.In charge of store operations – from staffing, store presentation, window display and more.Line buying of merchandise from Principal (Sixty SPA Italy) twice yearly following the target set by Management & Sixty SPA.Communicates with principal directly regarding brand concerns be it unsuitable products, product tweaks, ordering, marketing support and any marketing/brand building concerns.Work closely with Magazines for Media buys.Handled the PR/A&P for the brand which includesi)Organizing fashion shows – working closely with clubs, event organizers and shopping malls.ii)Working closely with Media & Stylists to guarantee monthly features of the clothes in editorials and on TV.iii)Keeping close relations with regular customers to guarantee repeat patronage.To prepare a yearly marketing review for Sixty SPA Italy and monthly marketing reports locally.

Initial Responsibility – To come up with the initial brand direction for I=AM – brand profile, concept, positioning, branding, product & retail concept.i)Oversees the store operational issues - from staffing to visuals.ii) Interviewed, hired and trained the staff in regards to sales & display of goods.iii)Source new creative ways to market the brand and make it exciting, and we achieve it by working with many different outlets from record companies, fashion brands, stylists to magazines.iv) Assist the brand manager with the sourcing of the products in Chinav)Handles the PR and press relationships for the brand.

Working with the A&P Graphic Department on seasonal concepts and presentation.Heading the Newsletter department - conceptualization, photoshooting, proof reading.Copywriting for in house promotions.Assisting the Assistant Manager with press matters - advertising campaigns and etc.

Management Trainee - Floor ManagerIn charge of Men's Floor and Designer's Floor in Isetan LOT10Handling day to day operations of the sales floor - merchandise presentation, staffing issues, and etc.