Head Of Brand Marketing
Current
Aug 2024 - Present
AeroLeads people directory · profile
Fenella Brown Email & Phone Number
Head of Brand Marketing | EMBA
at
The Collagen Co
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Brand Marketing | EMBA
Location
Melbourne, Victoria, Australia
Who is Fenella Brown? Overview
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Quick answer
Fenella Brown is listed as Head of Brand Marketing | EMBA at The Collagen Co, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Fenella Brown.
Fenella Brown previously worked as Head of Brand Marketing at The Collagen Co and Head of Marketing at United Pacific Industries. Fenella Brown holds Executive Mba, Business Administration And Management, General from Melbourne Business School.
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The Collagen Co
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Profile bio
About Fenella Brown
I am a driven, ambitious individual, with a big picture mentality that spans much further than a marketing function. Commercially minded with demonstrated experience in strategy, leadership and brand transformation across a number of industries.
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Fenella Brown's current company
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11 roles
Fenella Brown work experience
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Head Of Marketing
A key member of the Executive Leadership Team and reporting directly to the CEO. I head up the marketing department, leading and developing a team across Product, Digital and Design.Leading the corporate strategic marketing plan I own the marketing direction for UPI’s brand portfolio of owned and distributed brands; Thermoskin, Tubeskin, CoolXChange, SeaBand, SleepDoctor, iHealthSphere. This also includes heading up product optimisation and innovation across the business portfolio… Show more A key member of the Executive Leadership Team and reporting directly to the CEO. I head up the marketing department, leading and developing a team across Product, Digital and Design.Leading the corporate strategic marketing plan I own the marketing direction for UPI’s brand portfolio of owned and distributed brands; Thermoskin, Tubeskin, CoolXChange, SeaBand, SleepDoctor, iHealthSphere. This also includes heading up product optimisation and innovation across the business portfolio including new product development, licencing and acquisition. Show less
Nov 2021 - Aug 2024
Brand Marketing Manager
Ownership of Glow Lab brand strategy, planning, budget & communications activity across NZ and AU FMCG markets sculpting the brand into the number 1 natural personal care brand in NZ grocery in just 3 years.Led end-to-end innovation pipeline and new product development strategy. Project managed products from inception to go-to market launch, applying industry, market, and customer insights to shape consumer offering.Led category reviews and sell in to key distributors and… Show more Ownership of Glow Lab brand strategy, planning, budget & communications activity across NZ and AU FMCG markets sculpting the brand into the number 1 natural personal care brand in NZ grocery in just 3 years.Led end-to-end innovation pipeline and new product development strategy. Project managed products from inception to go-to market launch, applying industry, market, and customer insights to shape consumer offering.Led category reviews and sell in to key distributors and retailer customers, securing and expanding ranging across New Zealand and Australia.Sitting on the leadership team, project managed cross-functional internal teams and external digital, PR, production & design agencies. Show less
Jul 2018 - Nov 2021
Digital Marketing Specialist
Taking on a fixed term contract I honed my skills in all things data driven communications. Driving the direct marketing strategy for NZ's most trusted brand I leveraged Air New Zealand’s insights capability to understand and build strategies to influence purchasing behaviours through direct channels. Within 6 months I developed and implemented a communications testing plan to drive segmentation, optimisation and personalisation to increase database engagement and revenue.
Feb 2018 - Jul 2018
Brand Manager
Dermalogica New Zealand
Led the brand strategy across both B2C and B2B channels. With sole ownership of Dermlaogica's digital platforms, including Ecommerce, Social, and Direct Channels, I developed and implemented innovative strategies and campaigns to meet revenue targets gaining 30% annual growth year on year. I also was heavily involved in Dermalogicas retail channel, working hands on with individual skin centre's and stores to develop and leverage their trade marketing strategies.
Nov 2016 - Feb 2018
Marketing Coordinator
Dermalogica New Zealand
Jan 2016 - Nov 2016
Marketing Assistant
Feb 2015 - Dec 2015
Strategic Marketing Tutor
Teaching and supporting third year students in a strategic marketing paper, where they learn how to conduct a strategic marketing plan for a local business
Jul 2014 - Oct 2014
Social Marketing Tutor
Teaching and supporting third year students in a social marketing paper, where they learn how to market behaviour change for the good of society.
Mar 2014 - Jul 2014
Research Assistant (Summer Research Scholarship)
Working on a research project, looking at social entrepreneurship and its relevance in the New Zealand context. Duties involve conducting a literature review on social entrepreneurship and producing a New Zealand database of social entrepreneurs.
Nov 2013 - Feb 2014
Project Manager
Nov 2012 - Feb 2013
5 education records
Fenella Brown education
Executive Mba, Business Administration And Management, General
Leader Coach Training Programme, Top Leadership Coach Award
Global Enterprise Experience
Postgraduate Degree (Honours), Marketing, First Class
Bachelor Of Commerce (B.Com.), Marketing And Management
Education record
Aotea College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Fenella Brown work for?
Fenella Brown works for The Collagen Co.
What is Fenella Brown's role at The Collagen Co?
Fenella Brown is listed as Head of Brand Marketing | EMBA at The Collagen Co.
Where is Fenella Brown based?
Fenella Brown is based in Melbourne, Victoria, Australia while working with The Collagen Co.
What companies has Fenella Brown worked for?
Fenella Brown has worked for The Collagen Co, United Pacific Industries, Glow Lab Ltd, Air New Zealand, and Dermalogica New Zealand.
How can I contact Fenella Brown?
You can use AeroLeads to view verified contact signals for Fenella Brown at The Collagen Co, including work email, phone, and LinkedIn data when available.
What schools did Fenella Brown attend?
Fenella Brown holds Executive Mba, Business Administration And Management, General from Melbourne Business School.
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