Feng-Chi Liu Email & Phone Number

Taipei, Taipei City, Taiwan

• Facilitated interactive classroom activities to enhance students' English language proficiency and TOEFL readiness.
• Provided individualized feedback on practice tests, guiding students in effective test-taking strategies.

• Act as representative for Marketing Science Program and a liaison to prospective students and their families
• Developed Participated in incoming student panels and webinars by answering questions, sharing experiences and providing recommendations for prospective students

• Assisted with evaluation of course written assignments and oral presentations, the administration of quizzes and tests, and the supervision of exam proctoring.
• Relevant courses managed: Consumer Behavior Theory & Practice, Marketing Research, International Marketing, Sports Marketing.

Pittsburgh, Pennsylvania, United States

• Conducted in-depth social media analysis regarding engagement and audience reach to help client enhance understanding of social media.
• Developed social media communication strategy and provided actionable plan to increase awareness, student engagement and enrollment along with a well-designed content calendar for the client’s marketing team.

Pittsburgh, Pennsylvania, United States

• Conducted pricing and competitor analysis, increasing the number of subscriptions by 25% in 4 weeks.
• Led a team of 3 members, overseeing project timelines and issue resolution. Managed project scope and successfully adapted to the client’s request while ensuring seamless delivery.
• Assisted designing innovative business model and branding strategies, developed investment memo for fund raising.

台灣 臺北市

• Demonstrated strong multitasking abilities by simultaneously preparing beverages, introducing menu items, and maintaining a clean and organized workspace.
• Collaborated with team members to streamline workflow, resulting in a 20% reduction in customer wait times.

Taipei City, Taiwan

• Produced 20 press releases and promotional newsletters on topics such as Chinese New Year, Valentine’s Day, Halloween, and Christmas with 200 sources of media coverage in total.
• Coordinated cross-functional team with marketing division, executing promotional events, press conferences and interviews; increased media coverage by 10% within 2 months.
• Used Wisers data analysis platform to analyze industry trends and competitor data to help marketing team identify potential business opportunities.
• Created and executed social media marketing campaigns and strategies; used Facebook page insights to research, analyze, and interpret brand awareness data.
• Hosted promotional campaigns at Taipei International Travel Fair, attracting 1000 people in attendance and generating $60,000 in revenue.

Taipei, Taipei City, Taiwan

• Obtained and reviewed financial information, including credit histories and financial statements; made recommendations to clients to help them control and manage expenses.
• Conducted over 4000 phone interviews and evaluated clients’ financial status to present potential loan options; helped clients prepare required documents including bank statements, property documents, and proof of.

Taipei, Taipei City, Taiwan

- ELLE Pop-up Lady 專賣靈感的城市風格店展覽 (2017/10)- Harper's BAZAAR 150 Years The Greatest Moments 穿越150展覽 (2017/10-11)

Taipei, Taipei City, Taiwan

• Researched finance-related materials for senior reporters; fact-checked data on financial topics such as FinTech, monetary policy, and central bank policy.
• Wrote two articles about IoT and AI technology; collected digital banking and facial-recognition documentation, conducted smart city research, and interviewed NEC Taiwan General Manager, Asia Miles CEO, and SinoPac.

Master'S Degree

Bachelor Of Business Administration - Bba