Served as the functional head of 3D visualization business at HNI Asia. Lead the growth of entire 3DV business in 3 sites (TPE, CN, India) with 40+ employees.Responsibility- Strategic deployment and team building.• Grow the team from 5 to 40 members in 5 different teams.o Project management team.o Product modeling team.o 3D visualization team.o Design integration team.o Space planning team.• Build 4 teams in India from early office site assessment to full operation. • Annual budget planning and execution as well as goal setting for all the members to achieve long-term growth.- Sales growth and customer engagement.• Provide photo-realistic 3D visualization services in 3 major markets (US, CN, IN). Services include AR product modeling, photo-realistic product and architectural rendering, walk through animation, 360 VR, real time Unreal VR, motion graphic, and digital marketing material design.• Customer engagement and relationship maintenance in road trips twice a year in USA.• Continuously develop new business opportunities in US and Asia regions.- Quality assurance and facility management.• Lean and automation implementation in production.• Lead the joint effort with the IT team to build 4 online internal systems to streamline the project tracking, digital asset management, resource arrangement, across 3 regional operations. The UX/UI tasks include but are not limited to design ideation, wireframes, interface design, prototyping, user testing, and implementation.• Constantly test new tools to improve production efficiency, such as GPU rendering and scripting.- Supply chain sourcing and cost negotiation.• India local outsource supplier identification and development.• Compliant with corporate policy for performance evaluation.- New capability development in digital marketing trend.• Pay attention to the latest digital marketing trend and tools. Leverage internal resource to build new capabilities and offer to the customers.

Lead the entire new product development process from design frozen to mass production at HNI Asia. Experience covers finished goods as well as leveraged components in multiple office furniture categories, such as seating, desking, accessories, gas cylinders, and seating controls.Responsibility- New product development• Guide suppliers on the product approval process based on the specification and requirements from customers. • Validate the product performance. • Conduct pilot run inspection and help suppliers solve the issues.• Review and submit PPAP.• Create product documents for mass production inspection - Production Product Maintenance• Manage the product change through ECR process.• Provide product information per customer’s request Product Improvement.• Initiate cost reduction project.• Evaluate and implement the improving ideas based on the customers’ feedback supplier assessment.• Participate supplier sourcing and assessment activities and qualify supplier on engineering and quality capabilities.

Owned brand, frankzoe, product leader- Market strategy and channel customer development. - frankzoe brand formulation and management.- Product planning, development and management, from early concept to mass production.- Material and manufacturing supplier sourcing and technical/quality issue improvement.- Cost management and price negotiation.- Marketing material and website development.Product design and development service leader- Client request understanding and communication.- Design strategy formulation and project management.- Material and manufacturing supplier sourcing and technical/quality issue improvement.- Cost management and price negotiation.

Leadership and team management- Directly manage 4 staff (3 industrial designers and 1 graphic designer).- Annual team budget planning and execution.- Team operation and facility management.- Support senior manager to establish a new Packaging Design Team from recruiting to team building.Responsibility- In charge of the whole process of new product development in Asia with strong value-driven belief for 14 OfficeMax private labels. Overall business contribution is over $40M USD.- Specialized in product innovation, product lifecycle extension, sourcing product instant value enhancement. Categories include retail/contract seating, RTA furniture, writing instrument, filing & paper products, bag cut & sew, clips & pins, desk accessories, 3C accessories, BTS novelty products.- Product road map plan and execution. Complete roughly 80 projects each year and on-time delivery rate is nearly 100%.- Cross team communication and client handle.- China factory on-site visit for sample review as well as vendor relationship management.

- Counsel corporate on formulating a strong brand system and set up key brand strategies & execution.- Analyze and research market conditions in local, regional, or worldwide areas to determine potentiality of a product or service brand. - Coordinates with internal teams and local agencies to create Marcom tools for clients, such as corporate image film, IPO film, brochure, etc.- Major clients include Taiwan External Trade Development Council (TAITRA), Rexchip Electronics, TTY Biopharm, FEBICO and so on.

- Brand leader and product developer at CHAMPTEK.- Integrate several of design principles (graphic design, packaging design, industrial design, exhibition design) with brand image and products. - Collaborate with creative service providers and factory suppliers to ensure projects on track in terms of overall design quality, time management, and budget control, etc.- Product Award Winner: iF Product Design Award 2009 (Germany), Red Dot Design Award 2009 (Germany), Good Design 2008 (Japan), Taiwan Excellence 2009 (Taiwan).