负责在创新材料、新能源汽车、半导体等硬科技领域内的风险投资与项目孵化，并购重组等。

focus on target markets, develop business strategies, responsible for corporate investment projects, including green field capacity, innovation investment, M&A, etc., to drive sustainable growthResponsible for investment and commercialization of innovation platform projects, focusing on opportunities in VR / AR bonding, semiconductor packaging, lithium battery packaging and packaging Responsible for the new production capacity investment project of Jinshan electronic adhesive and conductive adhesive, developed investment plan, cooperated with various functional teams, and got approval in March 2023 ( 1st phase is 500 million RMB, and 2nd phase is 200 million RMB)Responsible for the rapid response technical electronic adhesive center investment project which starts operation in December 2022 (30 million RMB)Focus on electronics, new energy, electric vehicles, IoT, industrial intelligence and other emergent markets, maximize the company value in the industrial chain, develop market strategies, initiate investment projects, to achieve global business growth targetDefine the go-to market portfolio as well as specific actions plan to drive market relevance and increase market share, including pipeline Develops, implements, and maintains global pricing corridors.Collaborates with area portfolio leaders in key regions including Greater China Area, Asia, USAC and EMEA to drive best practice replication and growth

Focus on the rapid growth of the enterprise, through new business development and acquisitions to achieve corporate development goals1. Lead corporate strategic projects, identify potential business growth opportunities in downstream markets (electronics, printing, packaging, coatings, automobiles, etc.), formulate corporate acquisition and merger plans, and ensure rapid business growth in Asia (China, Japan, South Korea, Southeast Asia) (annual EBITA growth >20%)(1) Conduct industry chain positioning, target screening and inspection, and coordinate merger and acquisition project approval, financial, business and operational due diligence.(2) Support post-transaction integration to ensure smooth integration of the acquired company into the company's business2. Identify potential business growth opportunities in the electronics market and lead global innovation projects, including display film solutions, display photoresist, PCB, optical fiber, automotive, lithium battery technology solutions, etc.(1) Screened and determined the priority level of potential growth opportunities, and coordinated resources for business development both inside and outside the company by making and developing business development plans, covering new products, new customers and new application development, so as to ensure that the project team could achieve growth targets(2) Monitor and coordinate project progress to ensure timely and effective communication on cost, forecast, schedule and risk/issue assessment.(3) Develop market strategies, including life cycle management for designated products, to maximize the company's profits.3. Establish marketing strategies, annual marketing plans and channel strategies to ensure the implementation of corporate strategies(1) Analyze the market value chain and the market position of the designated company(2) Planned and organized online and offline marketing activities to enhance the company's brand exposure and market influence(3) Collect and analyze information through multiple channels, analyze and summarize the market and competitors

1.Conducted Insulation Rubber Foam business strategy as part of M&A project(1)Collected information via MI team and performed analysis to improve understanding of market(2)Analyzed rubber foam insulation market value chain and positioned company’s product (3)Developed long term business strategy including marketing plan with local capacity M&A proposal, including supply/demand, product balances and trade flows, cost stacks, and margin forecasting2.Conducted Mineral Wool post-acquisition business strategy in curtain wall market in 2018(1)Conducted Product positioning to complete MW fireproof & insulation marketing & pricing strategy(2)Developed business plan & branding plan for CW market to build up 5 years long term plan 3.Processed HVAC Fiber Glass marketing strategy to assist business to achieve 2018 finance goal (1)Built financial models and analytical tools to facilitate decision making for commercial leader (2)Assisted commercial leader with developing strategic decisions that will result in profit growth(3)Drove business strategy to lead FG Insulation market via product innovation and channel management (4)Leaded team from different functions, to execute RF branding strategy, marketing plan and channel strategy

1.在2016年2月到2017月3月期间，因为全球市场经理离职，作为代全球经理职位，带领全球市场团队，制定并执行全球消费电子市场短中长期市场策略(1)根据公司发展战略完成2-5年的市场发展战略，充分考虑公司内部与外部资源(2)专注来自于不同市场与销售开发项目实现年度财务目标，包括销售额，增长率，利润率等等财务目标，配合业务部门增长计划 2.制定并执行电子市场计划, 协调全球团队, 通过收集、分析市场数据，判断市场趋势并做相应调整(1)选择重点目标市场，制定发展计划并合理安排各种资源，确保市场计划得到不同 部门的支持与合作，执行并产生直接财务结果(2)筛选策略性客户，制定具体合作计划与发展策略合作伙伴关系3.实现消费电子市场的盈利与增长目标，制定市场项目计划以后与公司各个部门充分沟通，包括商务，研发等等，达到市场和销售目标1.Leaded global team to develop 5 years Marketing strategy (overseeing US, EU, AP team)(1)Explored >20 m $ potential business growth opportunities in electronics via fast learning new applications (2)Leaded cross regional to manage > 40 global and regional marketing/innovation projects 2.Developed 5-year marketing strategy based on company resources & capabilities(1)Implemented KA strategy to build close relationship with whole value chain (Samsung, Huawei, Nokia, etc.)(2)Conduct the business development in Asia, aligned the Global Projects with regional business growth Conduct Marketing plans to provide marketing tools & training to sales to support the business growth

作为六西格玛增长黑带(亚太市场发展经理)，公司内部独立咨询部门一员，通过六西格玛工具与方法，关注业务与市场增长项目，通过大量数据收集、分析与判断，寻找并验证项目的最优解决方案(1)开展与领导市场调研，确定市场需求，完成目标市场定位，市场竞争分析，产品定位与价格策等(2)与相关部门配合，通过优化内部资源，配置内外部资源，制定具体项目目标，确定商业化时间表，通过内部流程优化与创新加速项目商业化进程 (3)通过在不同业务单元，不同部门之间推广六西格玛分析与解决问题的工具与方法，将业务发展目标与六西格玛目标相结合，量化六西格玛市场与业务增长目标与进展。 (4)在全公司范围内提供六西格玛黑带的专业支持，制定并开展公司内部六西格玛培训项目，并且在引导公司同事使用六西格玛工具与方法更好的实现盈利性增长目标 (5)潜在项目的立项选择，分配相关工作，制定流程与目标，确定项目的目标与制定时间表，通过领导整个项目团队，在规定时间内实现项目目标，同时在关键点进行审核与确认，数据记录与报告。(6)指导、培训与发展六西格玛绿带与项目受益人并使用六西格玛方法执行。提供专业的指导。 Applied 6 Sigma Methodology to identify and manage profitable business growth projects cross BU and functions as an independent in-house consultant(1)Conduct epoxy water-based coating system penetration into China coating market in 2013 & 2014(2)Supported business to develop 10 m $ commercial plan of Specialty Phenolic for new capacity in China(3)Leaded the AU&NZ coating market development which created 5 m $ growth in 2014(4)Provided expertise and coaching on 6 Sigma Black Belt in company-wide in Profitable Growth

1. Develop the HDC&WSC（hard coating and weather strip coating）market in China, analyze sales data, conduct sales plans, communicate with A.P. and global commercial team to achieve marketing and sales target(1). Achieve EBIT target in 2011, 2012 and 2013(2). Increase sales from 30% from 2011 to 2012, 80% from 2012 to 2013 (4). Double HDC auto lamp market share from 2011 to 20132. Offer plastics and rubber surface modified solution to automotive and electronics customers, especially work with plastics and rubber supplier (like Bayer, Sabic, Degussa, ExxonMobil, etc.,) (1). Local customer develop，like Great Well Auto，Star Light auto lighting, BYD(2). Global account projects develop and manage，and conduct new application development， like GM, VW, S-Koito，Delphi，Foxconn, Nokia, etc., 3. Maintain distributors and direct accounts; deal with production, delivery, payment and import & export related issues迈图高新材料集团 有机硅塑料与橡胶表面处理涂层 中国区销售 2011.9～在职1. 开发与维护塑料与橡胶表面处理涂层产品HDC&WSC的中国市场，完成产品的市场定位，与亚太及全球商务团队合作，处理销售数据，收集并分析市场信息，制定与完成产品的短期，中期与长期的市场与销售计划(1). 2011年，2012年完成EBIT的目标(2). 2011到2012年中国市场销售额完成30%增长, 2012到2013增长80%(3). 2011到2013年实现HDC产品车灯市场占有率翻倍2. 为中国汽车与电子行业各级厂商提供塑料与橡胶表面处理方案, 特别是与塑料与橡胶供应商（拜耳，沙伯基础，德固赛，埃克森美孚等）紧密合作 (1). 全球性客户项目开发与管理，及新应用开发，主要客户有大众汽车，通用汽车，小糸车灯，德尔福，诺基亚，富士康(2). 本土客户的开发，项目开发与新应用开发，长城汽车，星宇车灯，比亚迪3. 管理经销商与维护直接客户, 协助经销商完成销售指标, 开拓新市场，完成市场与销售计划

1. Specialize in the polycarbonate market of China (1). Increased sales from USD20 mil to USD60 mil from 2007 to 2010 (Calibre Brand name)(2). Increased market share from 4% in 2007 to 15% in 2010 in Eastern China (3). Introduced Calibre into injection, water bottle, sheet, optical media, compounding market2. Develop independently the market of East & North China (PC); make sales plans; communicate with Asia pacific sales force and marketing manager to achieve the sales target(1). Contributed to the success of Calibre 261-3’s being No.2 supplier in 5-gallon water bottle(2). Contributed to the success of DOW’s being top supplier in compounding market in East China 3. Manage distributors and direct accounts; deal with the production, delivery, payment, and import & export issues(1). NCM/injection market, sales volume 2000MT to 15000MT in 2010(2). Yongle/water bottle market, sales volume from 0 to 6000MT in 2010陶氏化学中国投资有限公司上海分公司 塑料 客户经理 2007.8～2011.91. 开发与维护聚碳酸酯PC中国市场，完成产品的长期与短期市场与销售计划(1). 2007到2009年间完成年销售额从1000到5880万美金的增长，2009年实现销售25％EBIT (2). DOW Calibre (商品名) 聚碳酸酯市场占有率从2007年4％到2009年15％2. 完成产品的市场定位，并与亚太区域销售团队合作。处理销售数据，收集并分析市场信息制定销售计划与市场计划，完成制定的销售目标，成功使DOW Calibre PC进入注塑，水桶，板材，改性塑料，食品包装等行业与应用(1). 2008年进入国内聚碳酸酯五加仑水桶市场，2009年成为市场占有率第二位的供应商(2). 2009成为国内塑料改性行业的主要PC供应商， 3.管理经销商团队, 协助经销商完成销售指标, 与经销商合作开拓新兴市场(1). 协助经销商和氏璧化工PC销售量从2007年2000MT到2009年15000MT的增长(2). 协助水桶应用规格产品的经销商永乐贸易2010年达到6000MT的销售量(3). 协助华硕进出口在2010年完成3000MT的光盘级别销售计划4. 管理直接客户和代理商，按照客户需求，协调生产，发货，解决付款及进出口相关问题

♦ Specialize in the market in engineering plastic in the IT industry ♦ Develop independently the market of laptop battery pack material (GN1008FM FR PC)♦ Promote the commercial activity with OEM and brand companies in the IT industryLG化学中国投资有限公司上海分公司 工程塑料 销售代表 2005.8～2007.81. 负责IT行业方面应用的工程塑料产品市场开发与销售2. 负责在IT行业中的OEM与品牌公司间的进行商业活动3. 独立负责开发笔记本电池壳使用FR PC(阻燃聚碳酸酯)的市场