1. Industry insight and marketing research for fashion & luxury goods industry2. Identify collaboration & sponsorship opportunities & prepare sales pitch

1. Market Research & Data Analysis for FMCG companies in China; Preparing weekly newsletters & market trend reports;2. Manage data quality issues by overseeing data inquiry process;3.Promotion expense tracking: update, follow up and analysis;

• Advised international entry and growth strategy to MACE group on China and India• Identified market and legal constraints and conducted analysis for each jurisdiction• Conducted pricing and competitor analysis for China, India and home market• Calculated Return on marketing investment to help identify the optimum entry strategy

• Responsible for managing the contracts over 1 million. Prepared contract documents and negotiated the conditions of contract with government and industrial clients• Responsible for managing key accounts of companies. Prepared proposal for pitching new clients and hold bidding for purchasing service and products.• Developed marketing budget and corporate with operation department.• Pioneered the Customer loyalty program implementation at Qingdao• Prepared feasibility reports for location of new gas stations. Conducted competitor analysis and estimated demand forecasts and market size and potential• Provided orientation training to new management recruits and organized PR events• Recognized as top performing employee in 2014 and offered fast track promotion