Lingostar Growth: manages a team of 15+ growth associates, responsible for $10M+ of annual marketing budget. - Launched Lingostar English, an online English school in China. Helped grow student base from 0 to 10000+ paid students in 2023. - Invested heavily in KOL marketing and livestreams on Chinese social media platforms including WeChat, Red, and Douyin (Tik-Tok). One KOL livestream sold 100+ class packages in a single session. - Achieved rapid growth through innovative referral program, where over 80% of parents invited their friends to try Lingostar classes. Referral leads grew by 2X each Q, adding 300-500 paid students per month. - Advertised heavily on Red (China’s Instagram) and Douyin (Tik-Tok), was able to acquire high quality leads while closely controlling for CAC. - Led a team of 20+ Learning Advisors to support thousands of paid students at scale. Learning Advisor SLAs include developing personalized learning plans, scheduling classes, answering parent questions, driving tuition renewals. - We also used AI extensively to improve operational efficiency of the growth team, such as creating social media posts, landing pages, and even designing learning materials (e.g., phonetics cards).Allschool Products Development: managed a team of 15+ product managers and user operations associates- Launched Allschool, global marketplace where learners can study from tens of thousands of enrichment classes in 10+ subjects areas (e.g., English, Science, coding..).

Vipkid was the largest online English school in China with over 1million+ students.Owner of parent APP and growth APPs - Grew users – developed parent APP with 600K MAU. Grew Referral leads by 20%, APP downloads by 20%; launched new growth APPs including Dino Words and Dino TV. Dino Words reached 300K MAU, Dino TV reached100K classes completed per month. - Lowered costs – significantly lowered service cost through Parent APP self-services. 80% of services can now be completed through the APP including: teacher selection, class scheduling, and 13 other services.

GM South Korea (managed team of 30+ including: PM, RD, BI, operations, curriculum designers)Successfully launched Vipkid English in South Korea, acquiring over 4000+ paid students, with 800+ students studying each month, achieving monthly revenue of 200K USD and profitability.

Directly manages 20+ product managers, product operation managers, and business analysts. Help lead R&D team of 60+ engineers and UX designers. Developed C端 + B端 products supporting 20 countries, 50 cities. Reports directly to CEO. Performance ranked TOP 5% of the global management team. Product and product operations (15+ team members)- Grew revenue from 0 to 1500+万 RMB per month. Revenue increased 4X from Feb to July, reaching ¥70 - ¥100 RMB per bike per month. - Grew user base by 4.5X, monthly trips reaching 600+万. - Launched completely redesigned C端 app for the global market, reaching millions of downloads, covering 20 different countries. App supports bikes and electric vehicles. - Launched completely redesigned B端 products to optimize global operations efficiency, including: B端app for deploying bikes, PC tool for managing user operations and customer service. Business Intelligence (5+ team members)- Developed global BI platform for 500+ ofo global employees. - Provided BI consulting for Country Managers including: KPI results, user growth, user retention, revenue generation, bike operations strategy, and more.

Product owner for Careers. Lead product, UX, BI, and engineering team of 20+ members. Grew jobs views and applies by 70% in 6 month, 100%+ growth Y-o-Y. Member engagement – launched new LinkedIn app dedicated for the Chinese market. • Launched LinkedIn flagship app in China in 2015. App activation grew from 0 to several million, with hundreds of thousands of DAUs. DAU grew by 2.5X in 9 months. • Launched career features including Company Reviews, employee referrals. Grew jobs inventory by 2X, improved recommendation relevance, and increased jobs views to millions per week.• Completely redesigned and localized the LinkedIn app for the Chinese market. Launched 10+ features including: New member onboarding redesign, Chinese News, Jobs, Nearby People, Member Rewards, WeChat integration, UX improvements, Member Profile redesign, Chinese New Year promos, and more. Growth – growth hacked LinkedIn China’s total member base from 10M to 25M+. • Enabled deep integrations with WeChat and Alipay to drive user sign-ups and app activations. • Enabled phone # sign-ups, SMS and push notifications to drive viral user growth through friend invites.

Helped to accelerate Baidu's global product development by being at the forefront of Silicon Valley's technology and product innovation. Researched user needs, defined product requirements, developed prototypes, launched products. Assessed US technology trends, formed startup partnerships, and sourced hot starts to Baidu's M&A team.- Developing innovative ad products combining users' online and offline behaviors to improve user targeting, user conversion, and ad effectiveness measurements. - Initiated, developed and launched new mobile card on m.baidu.com, reaching 60-70M Chinese users daily. Product managed 10 US engineers while closely collaborating with Baidu Map team in China. - Assessed US health landscape, produced product roadmap in the medical space. Created medication reminder feature with prescription OCR scanning capability for Baidu’s mHealth app. - Assessed US VR trends. Sourced two VR startups for investment consideration by Baidu M&A team.

- Revamped sales reporting for direct and mid-market sales org globally. Defined processes to provide globally scalable business intelligence to managed clients. - Assessed US retail coop ad landscape and opportunity for Facebook.

Performed cost-benefit analysis, SQL data mining, financial analysis, survey analysis, market research, and valuation due diligence. Led and mentored junior team members.Fully sponsored by BCG to attend Harvard Business School. - Designed new business model/pricing strategy for a top US mobile carrier. Assessed pricing strategies of 27 carriers in 9 countries; ran conjoint simulations to design optimal mobile data plan.- Defined growth strategy for a restaurant client – developed growth initiatives, assessed project economics, and revamped loyalty program. Found opportunities worth $60M, initiatives implemented in 150+ restaurants.- Redesigned a $300M hotel frequent guest program (FPG). Increased hotel FPG rewards while balancing program economics; new program rolled out to 3,400 hotels globally.